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TikTok Promote: Is it Worth it?

Pankaj Rai Jan 09,2025 2 min read
TikTok Promote: Is it Worth it?
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🤔 Low views? Minimal engagement? Zero viral moments? TikTok Promote could be your solution.
In this article, We're breaking down all the essentials - what it is, how it works, why it's different from regular ads, and most importantly, if it's the right strategy for your content goals.

What is TikTok Promote?

TikTok Promote is a simple, powerful tool to amplify your best content. It turns your organic videos into ads, helping you reach beyond your current followers.

How to Use TikTok Promotion: Step-by-step Guide

To help you better understand the promotion process, let's first look at what you can promote on TikTok:

How to Use TikTok Promotion: Step-by-step Guide

  • Promote Your TikTok Videos(Your Own Content)
  • Before TikTok LIVE:Promote your LIVE ahead of time to get more viewers.
  • During TikTok LIVE: Drive traffic to your LIVE while streaming.
  • Promote Other Creators Content: Promote partner videos for shared success.

Now that you understand what to promote, let's create a step-by-step guide using "Increase Views" as our promotion object:

Step 1: Log into Your TikTok Account  - >  Turn Into Business Account

No matter where you are in your business journey, Promote's custom objectives help get you to the next level.

How to Use TikTok Promotion: Step-by-step Guide

To help you better understand the promotion process, let's first look at what you can promote on TikTok:

How to Use TikTok Promotion: Step-by-step Guide

  • Promote Your TikTok Videos(Your Own Content)
  • Before TikTok LIVE:Promote your LIVE ahead of time to get more viewers.
  • During TikTok LIVE: Drive traffic to your LIVE while streaming.
  • Promote Other Creators Content: Promote partner videos for shared success.

Now that you understand what to promote, let's create a step-by-step guide using "Increase Views" as our promotion object:

Step 1: Log into Your TikTok Account  - >  Turn Into Business Account

How to Use TikTok Promotion: Step-by-step Guide

Tips: First-time Promote users can get a 30% discount coupon by switching to a Business Account. (Regional and time restrictions may apply)
 
Step 2: Tap Profile's Menu bottom - > Select TikTok Business Suite - > Find "Promote" in More Tools. 
Or you just need to post a video - > Find "Increase View" in More Options. 
How to Use TikTok Promotion: Step-by-step Guide
Step 3: Select Promote Objectives - > Choose promotion pack or Customize your audience - > Set budget and duration - > Payment
How to Use TikTok Promotion: Step-by-step Guide

Tips:How to stop TikTok Promotion?

Canceling a promotion on TikTok is straightforward. Simply tap "End Promotion" in your order details. Your unused budget will automatically return to your Promote balance. You can use it for future promotions or withdraw it from your account.

Step 4: Review your promotion analytics
How to Use TikTok Promotion: Step-by-step Guide
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Pankaj Rai
Pankaj Rai

I'm a Marketing Manager driven by results and fueled by creativity. My strategies blend data analysis with a keen understanding of market trends to craft campaigns that not only engage but convert. I thrive on connecting brands with their audiences, one impactful strategy at a time.