TikTok Ad Targeting & Audience 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

As of 2022, the TikTok ad audience exceeds 1 billion people per month worldwide, with TikTok ads available in upwards of 50 countries, where the more popular TikTok ad targeting options include:

tiktok ads target usa,tiktok ads target UK,tiktok ads target Canada,tiktok ads target Canada,tiktok ads target Japan,tiktok ads target Germany,tiktok ads target France, tiktok ads target Russia, tiktok ads target Indonesia, etc.

In this page you can get to know the target audience age, target audience gender, target audience language, target audience device, target audience interest of TikTok. Most importantly, you can learn about the tiktok ad positioning you need to carry out.

Targeting Your Potential Customers Precisely

TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.

If you want to find tiktok targeted ads, then you can look on pipiads, pipiads is the largest tiktok adspy tool, providing the most complete tiktok ads library and tiktok ads example case, and the most TikTok top of each country view ads and Best tiktok ads.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Audience Targeting Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.2B
    56.14%
  • FEMALE
    997.7M
    43.86%

TikTok Audience Targeting Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    544.6M
    23.94%
  • 25-34
    938.7M
    41.26%
  • 35-44
    379.9M
    16.7%
  • 45-54
    210.5M
    9.25%
  • 55+
    201.1M
    8.84%

TikTok Audience Targeting Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    318M
    33.72%
  • Samsung
    235.3M
    24.95%
  • Xiaomi
    98.4M
    10.43%
  • OPPO
    91.1M
    9.67%
  • Vivo
    52.1M
    5.53%
  • Motorola
    32M
    3.4%
  • HUAWEI
    28.3M
    3.01%
  • RealMe
    24.3M
    2.58%
  • Infinix
    24.1M
    2.56%
  • TECNO
    18.4M
    1.96%
  • Honor
    8.3M
    0.88%
  • LG
    2.8M
    0.3%
  • Nokia
    2.5M
    0.27%
  • ITEL
    2.5M
    0.27%
  • OnePlus
    1.9M
    0.2%
  • SONY
    1.2M
    0.14%
  • ZTE
    1.2M
    0.13%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Audience Targeting Lanuage

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    823M
    31.23%
  • Spanish
    411.1M
    15.6%
  • Indonesian
    198.6M
    7.54%
  • Arabic
    195.5M
    7.42%
  • Portuguese
    180.7M
    6.86%
  • Russian
    133.9M
    5.08%
  • French
    103.9M
    3.95%
  • Vietnamese
    90.4M
    3.43%
  • Turkish
    64M
    2.43%
  • Thai
    60.1M
    2.28%
  • Japanese
    45.8M
    1.74%
  • Tamil
    39.9M
    1.52%
  • Italian
    35.4M
    1.35%
  • Malay
    33.9M
    1.29%
  • German
    27.6M
    1.05%
  • Polish
    20.3M
    0.77%
  • Hindi
    17.4M
    0.66%
  • Telugu
    16.7M
    0.63%
  • Korean
    16.2M
    0.62%
  • Traditional Chinese
    16M
    0.61%
  • Ukrainian
    16M
    0.61%
  • Bengali
    13.8M
    0.53%
  • Romanian
    13.5M
    0.51%
  • Dutch
    11.8M
    0.45%
  • Swedish
    10.1M
    0.38%
  • Malayalam
    8.1M
    0.31%
  • Hungarian
    6.5M
    0.25%
  • Greek
    4.3M
    0.16%
  • Kannada
    3.8M
    0.15%
  • Finnish
    3.6M
    0.14%
  • Hebrew
    3.2M
    0.12%
  • Marathi
    2.4M
    0.09%
  • Czech
    2.1M
    0.08%
  • Gujarati
    2.1M
    0.08%
  • Punjabi
    1.8M
    0.07%
  • Oriya
    4K
    0%
  • Rajasthani
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Audience Targeting Interest

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.4B
    6.82%
  • News & Entertainment
    1.4B
    6.78%
  • Games
    1.3B
    6.49%
  • Beauty & Personal Care
    1.3B
    6.4%
  • Food & Beverage
    1.3B
    6.21%
  • Business Services
    1.3B
    6.21%
  • Apparel & Accessories
    1.2B
    5.95%
  • Life Services
    1.2B
    5.79%
  • Tech & Electronics
    1.2B
    5.65%
  • Household Products
    1.1B
    5.34%
  • Home Improvement
    1.1B
    5.15%
  • Vehicles & Transportation
    1B
    4.8%
  • Appliances
    983.7M
    4.58%
  • Travel
    931M
    4.33%
  • Baby, Kids & Maternity
    836.2M
    3.89%
  • Education
    821.2M
    3.82%
  • Financial Services
    745.5M
    3.47%
  • Sports & Outdoors
    709.8M
    3.3%
  • E-Commerce
    542.5M
    2.52%
  • Pets
    531.6M
    2.47%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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