TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 73M Audience.

In December 2024, Ad Targeting in Pakistan exceeds 71.9M.

In January 2025, Ad Targeting in Pakistan exceeds 73M, an increase of +1.1M, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    50.9M
    69.71%
  • FEMALE
    22.1M
    30.29%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.3M
    42.97%
  • 25-34
    29.4M
    40.36%
  • 35-44
    7.1M
    9.83%
  • 45-54
    2.3M
    3.2%
  • 55+
    2.6M
    3.63%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    7.4M
    17.37%
  • Vivo
    7.4M
    17.32%
  • Infinix
    7.1M
    16.73%
  • Samsung
    6.6M
    15.42%
  • TECNO
    4.2M
    9.85%
  • Apple
    2.9M
    6.85%
  • HUAWEI
    1.8M
    4.39%
  • Xiaomi
    1.5M
    3.72%
  • RealMe
    1.3M
    3.26%
  • ITEL
    781K
    1.82%
  • Motorola
    384K
    0.9%
  • Honor
    345K
    0.8%
  • OnePlus
    328K
    0.76%
  • Nokia
    170K
    0.4%
  • LG
    98K
    0.23%
  • SONY
    69K
    0.16%
  • ZTE
    10K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    72.7M
    79.69%
  • Hindi
    7.2M
    7.95%
  • Arabic
    5.3M
    5.81%
  • Japanese
    923K
    1.01%
  • Bengali
    498K
    0.55%
  • Malay
    485K
    0.53%
  • Spanish
    435K
    0.48%
  • Gujarati
    334K
    0.37%
  • Traditional Chinese
    303K
    0.33%
  • Portuguese
    262K
    0.29%
  • Marathi
    250K
    0.27%
  • Italian
    248K
    0.27%
  • Telugu
    236K
    0.26%
  • Indonesian
    236K
    0.26%
  • Turkish
    194K
    0.21%
  • French
    188K
    0.21%
  • Malayalam
    181K
    0.2%
  • Tamil
    176K
    0.19%
  • Punjabi
    154K
    0.17%
  • Polish
    139K
    0.15%
  • Thai
    96K
    0.11%
  • German
    96K
    0.11%
  • Swedish
    81K
    0.09%
  • Vietnamese
    79K
    0.09%
  • Dutch
    76K
    0.08%
  • Finnish
    75K
    0.08%
  • Russian
    52K
    0.06%
  • Kannada
    47K
    0.05%
  • Hungarian
    36K
    0.04%
  • Romanian
    32K
    0.04%
  • Korean
    30K
    0.03%
  • Czech
    28K
    0.03%
  • Greek
    5K
    0.01%
  • Ukrainian
    3K
    0%
  • Hebrew
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    61.4M
    8.41%
  • News & Entertainment
    53.7M
    7.36%
  • Beauty & Personal Care
    52.2M
    7.16%
  • Tech & Electronics
    52M
    7.13%
  • Life Services
    51.9M
    7.12%
  • Food & Beverage
    51.3M
    7.04%
  • Business Services
    50M
    6.86%
  • Games
    49.7M
    6.82%
  • Apparel & Accessories
    47.1M
    6.46%
  • Vehicles & Transportation
    38.1M
    5.23%
  • Home Improvement
    36.9M
    5.07%
  • Travel
    33.4M
    4.59%
  • Household Products
    27.6M
    3.79%
  • Financial Services
    26.9M
    3.7%
  • Appliances
    24.5M
    3.36%
  • Sports & Outdoors
    17.9M
    2.46%
  • Baby, Kids & Maternity
    17.6M
    2.42%
  • Education
    16.1M
    2.22%
  • E-Commerce
    14.3M
    1.97%
  • Pets
    6.1M
    0.84%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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