TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 92.8M Audience.

In December 2025, Ad Targeting in Pakistan exceeds 89.9M.

In January 2026, Ad Targeting in Pakistan exceeds 92.8M, an increase of +2.8M, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    66.1M
    71.25%
  • FEMALE
    26.6M
    28.75%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    32.2M
    34.72%
  • 25-34
    42.9M
    46.22%
  • 35-44
    10.6M
    11.49%
  • 45-54
    3.3M
    3.62%
  • 55+
    3.6M
    3.95%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • Vivo
    7.9M
    19.06%
  • OPPO
    7.1M
    16.96%
  • Infinix
    6.9M
    16.44%
  • Samsung
    6M
    14.34%
  • TECNO
    4M
    9.56%
  • Apple
    3.6M
    8.66%
  • Xiaomi
    1.5M
    3.67%
  • HUAWEI
    1.5M
    3.67%
  • RealMe
    1.3M
    3.19%
  • ITEL
    578K
    1.38%
  • Motorola
    361K
    0.86%
  • OnePlus
    358K
    0.85%
  • Honor
    275K
    0.66%
  • Nokia
    131K
    0.31%
  • LG
    97K
    0.23%
  • SONY
    57K
    0.14%
  • ZTE
    13K
    0.03%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    92.4M
    82.27%
  • Hindi
    9.7M
    8.71%
  • Malay
    1M
    0.97%
  • Telugu
    821K
    0.73%
  • Tamil
    783K
    0.7%
  • Arabic
    690K
    0.61%
  • Japanese
    591K
    0.53%
  • Marathi
    551K
    0.49%
  • Portuguese
    540K
    0.48%
  • Spanish
    524K
    0.47%
  • Turkish
    458K
    0.41%
  • Italian
    454K
    0.4%
  • Malayalam
    447K
    0.4%
  • Indonesian
    407K
    0.36%
  • Gujarati
    384K
    0.34%
  • Punjabi
    308K
    0.27%
  • Vietnamese
    286K
    0.25%
  • Polish
    282K
    0.25%
  • Traditional Chinese
    267K
    0.24%
  • French
    254K
    0.23%
  • Swedish
    181K
    0.16%
  • Dutch
    166K
    0.15%
  • Kannada
    135K
    0.12%
  • Finnish
    91K
    0.08%
  • Russian
    80K
    0.07%
  • Romanian
    75K
    0.07%
  • Bengali
    69K
    0.06%
  • Hungarian
    63K
    0.06%
  • Thai
    42K
    0.04%
  • Korean
    38K
    0.03%
  • German
    33K
    0.03%
  • Czech
    8K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Hebrew
    5K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    72.7M
    8.07%
  • Games
    68.4M
    7.6%
  • News & Entertainment
    67.3M
    7.47%
  • Food & Beverage
    63.2M
    7.01%
  • Beauty & Personal Care
    60.6M
    6.73%
  • Business Services
    60M
    6.66%
  • Life Services
    58M
    6.44%
  • Apparel & Accessories
    57.2M
    6.35%
  • Tech & Electronics
    56.2M
    6.24%
  • Vehicles & Transportation
    49.2M
    5.46%
  • Home Improvement
    46M
    5.11%
  • Household Products
    43.6M
    4.85%
  • Travel
    42.8M
    4.75%
  • Baby, Kids & Maternity
    35.3M
    3.92%
  • Appliances
    32.2M
    3.58%
  • Financial Services
    30.2M
    3.36%
  • Education
    24M
    2.67%
  • Sports & Outdoors
    23.4M
    2.61%
  • E-Commerce
    8.6M
    0.96%
  • Pets
    1.5M
    0.18%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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