TikTok Ad Targeting & Audience in Poland 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Poland. TikTok Ad Targeting in Poland now has more than 12.4M Audience.

In December 2024, Ad Targeting in Poland exceeds 12.1M.

In January 2025, Ad Targeting in Poland exceeds 12.4M, an increase of +336K, and the GDP per capita in Poland is $15.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Poland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    6M
    48.2%
  • FEMALE
    6.4M
    51.8%

TikTok Targeting Audience Poland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.7M
    29.92%
  • 25-34
    3.7M
    30.18%
  • 35-44
    2.3M
    18.65%
  • 45-54
    1.5M
    12.12%
  • 55+
    1.1M
    9.11%

TikTok Targeting Audience Poland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2.2M
    34.42%
  • Samsung
    2.1M
    31.64%
  • Xiaomi
    1.1M
    16.94%
  • OPPO
    323K
    4.84%
  • Motorola
    241K
    3.61%
  • HUAWEI
    210K
    3.15%
  • RealMe
    195K
    2.92%
  • Vivo
    76K
    1.14%
  • LG
    30K
    0.45%
  • OnePlus
    20K
    0.3%
  • Honor
    15K
    0.22%
  • SONY
    9K
    0.13%
  • Nokia
    9K
    0.13%
  • Infinix
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • TECNO
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Poland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Polish
    11.3M
    65.31%
  • English
    3.8M
    22.17%
  • Russian
    656K
    3.78%
  • Ukrainian
    347K
    2%
  • German
    197K
    1.13%
  • Spanish
    179K
    1.03%
  • Italian
    92K
    0.53%
  • French
    75K
    0.43%
  • Traditional Chinese
    59K
    0.34%
  • Portuguese
    52K
    0.3%
  • Japanese
    51K
    0.29%
  • Tamil
    44K
    0.25%
  • Turkish
    35K
    0.2%
  • Dutch
    34K
    0.2%
  • Swedish
    32K
    0.18%
  • Hungarian
    32K
    0.18%
  • Arabic
    32K
    0.18%
  • Malay
    29K
    0.17%
  • Vietnamese
    27K
    0.16%
  • Finnish
    25K
    0.14%
  • Malayalam
    24K
    0.14%
  • Czech
    23K
    0.13%
  • Indonesian
    22K
    0.13%
  • Korean
    17K
    0.1%
  • Romanian
    14K
    0.08%
  • Hindi
    14K
    0.08%
  • Telugu
    13K
    0.07%
  • Thai
    10K
    0.06%
  • Kannada
    9K
    0.05%
  • Marathi
    7K
    0.04%
  • Gujarati
    6K
    0.03%
  • Greek
    4K
    0.02%
  • Punjabi
    3K
    0.02%
  • Bengali
    3K
    0.02%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Poland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8M
    5.82%
  • News & Entertainment
    7.7M
    5.58%
  • Food & Beverage
    7.6M
    5.55%
  • Games
    7.5M
    5.45%
  • Beauty & Personal Care
    7.5M
    5.44%
  • Life Services
    7.4M
    5.36%
  • Apparel & Accessories
    7.4M
    5.35%
  • Household Products
    7.2M
    5.22%
  • Home Improvement
    7.1M
    5.19%
  • Business Services
    7.1M
    5.14%
  • Travel
    7M
    5.12%
  • Appliances
    6.8M
    4.98%
  • Vehicles & Transportation
    6.8M
    4.96%
  • E-Commerce
    6.8M
    4.94%
  • Tech & Electronics
    6.8M
    4.94%
  • Baby, Kids & Maternity
    6.4M
    4.65%
  • Financial Services
    6.3M
    4.58%
  • Education
    5.6M
    4.05%
  • Pets
    5.3M
    3.86%
  • Sports & Outdoors
    5.2M
    3.82%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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