TikTok Ad Targeting & Audience in Poland 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Poland. TikTok Ad Targeting in Poland now has more than 14.3M Audience.

In December 2025, Ad Targeting in Poland exceeds 13.8M.

In January 2026, Ad Targeting in Poland exceeds 14.3M, an increase of +417K, and the GDP per capita in Poland is $15.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Poland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.6M
    39.6%
  • FEMALE
    8.6M
    60.4%

TikTok Targeting Audience Poland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3M
    21.58%
  • 25-34
    4.8M
    34.16%
  • 35-44
    3M
    21.23%
  • 45-54
    2.1M
    14.67%
  • 55+
    1.1M
    8.35%

TikTok Targeting Audience Poland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2M
    39.52%
  • Samsung
    1.5M
    31.18%
  • Xiaomi
    721K
    14.23%
  • OPPO
    233K
    4.6%
  • Motorola
    155K
    3.06%
  • HUAWEI
    132K
    2.6%
  • RealMe
    131K
    2.58%
  • Vivo
    56K
    1.1%
  • LG
    17K
    0.34%
  • OnePlus
    14K
    0.28%
  • Honor
    9K
    0.18%
  • Nokia
    6K
    0.12%
  • SONY
    5K
    0.1%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • Infinix
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Poland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Polish
    13.1M
    74.01%
  • English
    2M
    11.72%
  • Russian
    647K
    3.65%
  • Tamil
    414K
    2.33%
  • Ukrainian
    399K
    2.25%
  • German
    151K
    0.85%
  • Portuguese
    128K
    0.72%
  • Telugu
    112K
    0.63%
  • Swedish
    106K
    0.6%
  • Turkish
    100K
    0.56%
  • Spanish
    93K
    0.52%
  • Vietnamese
    72K
    0.41%
  • French
    57K
    0.32%
  • Traditional Chinese
    54K
    0.3%
  • Italian
    41K
    0.23%
  • Romanian
    31K
    0.17%
  • Thai
    18K
    0.1%
  • Dutch
    15K
    0.08%
  • Korean
    14K
    0.08%
  • Japanese
    13K
    0.07%
  • Arabic
    9K
    0.05%
  • Hungarian
    8K
    0.05%
  • Czech
    8K
    0.05%
  • Indonesian
    7K
    0.04%
  • Malayalam
    5K
    0.03%
  • Hindi
    5K
    0.03%
  • Finnish
    5K
    0.03%
  • Malay
    4K
    0.02%
  • Greek
    4K
    0.02%
  • Kannada
    3K
    0.02%
  • Marathi
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Poland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    8.1M
    5.79%
  • Apps
    8.1M
    5.79%
  • Apparel & Accessories
    7.9M
    5.65%
  • Beauty & Personal Care
    7.7M
    5.53%
  • Food & Beverage
    7.7M
    5.49%
  • Life Services
    7.6M
    5.43%
  • Games
    7.5M
    5.36%
  • Home Improvement
    7.3M
    5.23%
  • Household Products
    7.2M
    5.17%
  • Business Services
    7.2M
    5.16%
  • E-Commerce
    7M
    5.03%
  • Tech & Electronics
    7M
    5.02%
  • Appliances
    7M
    5%
  • Vehicles & Transportation
    7M
    4.99%
  • Travel
    6.8M
    4.9%
  • Financial Services
    6.4M
    4.57%
  • Education
    6M
    4.28%
  • Sports & Outdoors
    5.9M
    4.21%
  • Baby, Kids & Maternity
    5.4M
    3.9%
  • Pets
    4.9M
    3.5%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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