TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 44.9M Audience.

In January 2026, Ad Targeting in Colombia exceeds 43.8M.

In February 2026, Ad Targeting in Colombia exceeds 44.9M, an increase of +1M, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    25.2M
    56.22%
  • FEMALE
    19.6M
    43.78%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.8M
    21.91%
  • 25-34
    20.3M
    45.2%
  • 35-44
    7M
    15.73%
  • 45-54
    3.8M
    8.61%
  • 55+
    3.8M
    8.54%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.5M
    27.03%
  • Apple
    4.4M
    26.33%
  • Xiaomi
    3.3M
    19.6%
  • Motorola
    1.9M
    11.32%
  • HUAWEI
    893K
    5.29%
  • OPPO
    794K
    4.7%
  • Vivo
    422K
    2.5%
  • TECNO
    149K
    0.88%
  • Nokia
    118K
    0.7%
  • Honor
    89K
    0.53%
  • RealMe
    76K
    0.45%
  • LG
    48K
    0.28%
  • ZTE
    27K
    0.16%
  • Infinix
    25K
    0.15%
  • SONY
    4K
    0.02%
  • OnePlus
    4K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    44.4M
    87.11%
  • English
    1.7M
    3.45%
  • Portuguese
    885K
    1.73%
  • Tamil
    731K
    1.43%
  • Italian
    603K
    1.18%
  • French
    345K
    0.68%
  • Telugu
    216K
    0.42%
  • Arabic
    201K
    0.39%
  • Malayalam
    172K
    0.34%
  • Swedish
    162K
    0.32%
  • Japanese
    158K
    0.31%
  • Kannada
    124K
    0.24%
  • Turkish
    118K
    0.23%
  • Traditional Chinese
    117K
    0.23%
  • Polish
    115K
    0.23%
  • Dutch
    108K
    0.21%
  • Malay
    100K
    0.2%
  • Hindi
    98K
    0.19%
  • Vietnamese
    95K
    0.19%
  • Finnish
    85K
    0.17%
  • Indonesian
    71K
    0.14%
  • Hungarian
    49K
    0.1%
  • Marathi
    48K
    0.09%
  • Romanian
    41K
    0.08%
  • Korean
    39K
    0.08%
  • Russian
    34K
    0.07%
  • Gujarati
    28K
    0.05%
  • Thai
    26K
    0.05%
  • German
    18K
    0.04%
  • Punjabi
    16K
    0.03%
  • Ukrainian
    5K
    0.01%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    29.9M
    6.52%
  • News & Entertainment
    29.8M
    6.49%
  • Games
    27M
    5.88%
  • Beauty & Personal Care
    26.8M
    5.84%
  • Food & Beverage
    26.6M
    5.79%
  • Life Services
    25.9M
    5.63%
  • Business Services
    25.2M
    5.5%
  • Apparel & Accessories
    24.8M
    5.4%
  • Household Products
    24.5M
    5.33%
  • Tech & Electronics
    24.1M
    5.25%
  • Travel
    24.1M
    5.25%
  • Home Improvement
    22.7M
    4.95%
  • Education
    21.3M
    4.65%
  • Vehicles & Transportation
    20.9M
    4.56%
  • Pets
    20.2M
    4.4%
  • Appliances
    20.1M
    4.39%
  • Financial Services
    18M
    3.93%
  • E-Commerce
    16.8M
    3.67%
  • Baby, Kids & Maternity
    16.1M
    3.52%
  • Sports & Outdoors
    14M
    3.05%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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