TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 43.8M Audience.

In December 2025, Ad Targeting in Colombia exceeds 43.1M.

In January 2026, Ad Targeting in Colombia exceeds 43.8M, an increase of +742K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    25.9M
    59.06%
  • FEMALE
    17.9M
    40.94%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.7M
    22.13%
  • 25-34
    19.8M
    45.28%
  • 35-44
    6.8M
    15.59%
  • 45-54
    3.7M
    8.57%
  • 55+
    3.6M
    8.43%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.6M
    27.2%
  • Apple
    4.4M
    25.87%
  • Xiaomi
    3.3M
    19.88%
  • Motorola
    1.9M
    11.49%
  • HUAWEI
    904K
    5.29%
  • OPPO
    783K
    4.58%
  • Vivo
    420K
    2.46%
  • TECNO
    154K
    0.9%
  • Nokia
    124K
    0.73%
  • Honor
    87K
    0.51%
  • RealMe
    74K
    0.43%
  • LG
    49K
    0.29%
  • ZTE
    27K
    0.16%
  • Infinix
    25K
    0.15%
  • SONY
    4K
    0.02%
  • OnePlus
    4K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    43.4M
    87.98%
  • English
    1.7M
    3.49%
  • Portuguese
    794K
    1.61%
  • Tamil
    601K
    1.22%
  • Italian
    547K
    1.11%
  • French
    316K
    0.64%
  • Telugu
    178K
    0.36%
  • Swedish
    146K
    0.3%
  • Malayalam
    146K
    0.3%
  • Japanese
    143K
    0.29%
  • Arabic
    121K
    0.24%
  • Traditional Chinese
    119K
    0.24%
  • Kannada
    110K
    0.22%
  • Turkish
    100K
    0.2%
  • Polish
    100K
    0.2%
  • Dutch
    97K
    0.2%
  • Hindi
    90K
    0.18%
  • Malay
    88K
    0.18%
  • Vietnamese
    83K
    0.17%
  • Finnish
    79K
    0.16%
  • Indonesian
    65K
    0.13%
  • Hungarian
    45K
    0.09%
  • Marathi
    42K
    0.08%
  • Korean
    38K
    0.08%
  • Romanian
    35K
    0.07%
  • Russian
    31K
    0.06%
  • Gujarati
    26K
    0.05%
  • Thai
    24K
    0.05%
  • German
    18K
    0.04%
  • Punjabi
    15K
    0.03%
  • Ukrainian
    5K
    0.01%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    29.3M
    6.46%
  • News & Entertainment
    29M
    6.39%
  • Beauty & Personal Care
    27.1M
    5.98%
  • Food & Beverage
    26.5M
    5.85%
  • Games
    25.9M
    5.72%
  • Business Services
    25.2M
    5.56%
  • Life Services
    25.1M
    5.54%
  • Apparel & Accessories
    24.8M
    5.46%
  • Tech & Electronics
    24.3M
    5.36%
  • Household Products
    24M
    5.3%
  • Travel
    23.1M
    5.1%
  • Home Improvement
    22.6M
    4.99%
  • Vehicles & Transportation
    20.5M
    4.53%
  • Education
    20.1M
    4.43%
  • Appliances
    19.8M
    4.38%
  • Financial Services
    19.7M
    4.35%
  • Pets
    18.9M
    4.17%
  • E-Commerce
    16.7M
    3.68%
  • Baby, Kids & Maternity
    15.8M
    3.48%
  • Sports & Outdoors
    14.7M
    3.24%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active