TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 35M Audience.

In December 2024, Ad Targeting in Colombia exceeds 34.5M.

In January 2025, Ad Targeting in Colombia exceeds 35M, an increase of +476K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    20M
    57.33%
  • FEMALE
    14.9M
    42.67%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.8M
    30.9%
  • 25-34
    13.8M
    39.55%
  • 35-44
    5.1M
    14.6%
  • 45-54
    2.7M
    7.76%
  • 55+
    2.5M
    7.18%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    5.7M
    28.98%
  • Xiaomi
    4.3M
    21.83%
  • Apple
    3.9M
    19.86%
  • Motorola
    2.6M
    13.37%
  • HUAWEI
    1.2M
    6.31%
  • OPPO
    725K
    3.64%
  • Vivo
    419K
    2.1%
  • TECNO
    221K
    1.11%
  • Nokia
    169K
    0.85%
  • Honor
    115K
    0.58%
  • RealMe
    103K
    0.52%
  • LG
    75K
    0.38%
  • ZTE
    49K
    0.25%
  • Infinix
    33K
    0.17%
  • SONY
    6K
    0.03%
  • OnePlus
    5K
    0.03%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    34.6M
    87.06%
  • English
    3.2M
    8.25%
  • Portuguese
    371K
    0.93%
  • Italian
    267K
    0.67%
  • French
    193K
    0.49%
  • Japanese
    171K
    0.43%
  • Traditional Chinese
    128K
    0.32%
  • Tamil
    104K
    0.26%
  • Swedish
    48K
    0.12%
  • Malay
    42K
    0.11%
  • Finnish
    37K
    0.09%
  • German
    36K
    0.09%
  • Malayalam
    35K
    0.09%
  • Arabic
    35K
    0.09%
  • Polish
    34K
    0.09%
  • Hindi
    34K
    0.09%
  • Dutch
    33K
    0.08%
  • Turkish
    32K
    0.08%
  • Vietnamese
    31K
    0.08%
  • Telugu
    29K
    0.07%
  • Korean
    29K
    0.07%
  • Indonesian
    28K
    0.07%
  • Hungarian
    23K
    0.06%
  • Kannada
    21K
    0.05%
  • Marathi
    17K
    0.04%
  • Thai
    16K
    0.04%
  • Russian
    16K
    0.04%
  • Romanian
    12K
    0.03%
  • Gujarati
    9K
    0.02%
  • Czech
    8K
    0.02%
  • Punjabi
    6K
    0.02%
  • Bengali
    6K
    0.02%
  • Ukrainian
    5K
    0.01%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    23.4M
    6.36%
  • Food & Beverage
    22.7M
    6.18%
  • Apps
    22.5M
    6.12%
  • Life Services
    21.7M
    5.9%
  • Business Services
    21.3M
    5.8%
  • Beauty & Personal Care
    21.2M
    5.77%
  • Apparel & Accessories
    21M
    5.71%
  • Travel
    20.4M
    5.53%
  • Tech & Electronics
    20.2M
    5.49%
  • Home Improvement
    19.9M
    5.42%
  • Games
    19.2M
    5.21%
  • Household Products
    18.2M
    4.96%
  • Education
    17.7M
    4.8%
  • Vehicles & Transportation
    17M
    4.61%
  • E-Commerce
    15.3M
    4.15%
  • Financial Services
    14.8M
    4.02%
  • Appliances
    14.5M
    3.94%
  • Pets
    13.5M
    3.68%
  • Baby, Kids & Maternity
    12.7M
    3.46%
  • Sports & Outdoors
    10.6M
    2.89%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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