TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 69.5M Audience.

In December 2025, Ad Targeting in Philippines exceeds 68.9M.

In January 2026, Ad Targeting in Philippines exceeds 69.5M, an increase of +604K, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    32.7M
    47.12%
  • FEMALE
    36.7M
    52.88%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    20.9M
    30.06%
  • 25-34
    29.8M
    42.9%
  • 35-44
    10.2M
    14.67%
  • 45-54
    4.6M
    6.68%
  • 55+
    3.9M
    5.7%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.9M
    29.26%
  • OPPO
    4.5M
    16.82%
  • Vivo
    3.6M
    13.48%
  • Samsung
    3.5M
    13.04%
  • RealMe
    2.7M
    9.89%
  • Xiaomi
    1.9M
    7.14%
  • HUAWEI
    1.1M
    4.31%
  • Infinix
    868K
    3.18%
  • TECNO
    506K
    1.85%
  • Honor
    126K
    0.46%
  • ITEL
    36K
    0.13%
  • Motorola
    34K
    0.12%
  • Nokia
    26K
    0.1%
  • LG
    24K
    0.09%
  • OnePlus
    19K
    0.07%
  • SONY
    7K
    0.03%
  • ZTE
    5K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    69.1M
    87.61%
  • Tamil
    1.8M
    2.39%
  • Spanish
    1.1M
    1.48%
  • Telugu
    711K
    0.9%
  • Italian
    491K
    0.62%
  • Indonesian
    465K
    0.59%
  • Polish
    455K
    0.58%
  • Portuguese
    451K
    0.57%
  • Malayalam
    414K
    0.52%
  • Japanese
    347K
    0.44%
  • Vietnamese
    334K
    0.42%
  • Traditional Chinese
    325K
    0.41%
  • French
    296K
    0.38%
  • Malay
    279K
    0.35%
  • Turkish
    258K
    0.33%
  • Hindi
    254K
    0.32%
  • Swedish
    231K
    0.29%
  • Kannada
    228K
    0.29%
  • Dutch
    204K
    0.26%
  • Korean
    185K
    0.23%
  • Gujarati
    127K
    0.16%
  • Thai
    108K
    0.14%
  • Finnish
    106K
    0.13%
  • Hungarian
    98K
    0.12%
  • Marathi
    93K
    0.12%
  • Romanian
    77K
    0.1%
  • Russian
    75K
    0.1%
  • Punjabi
    36K
    0.05%
  • Arabic
    33K
    0.04%
  • German
    18K
    0.02%
  • Hebrew
    10K
    0.01%
  • Ukrainian
    6K
    0.01%
  • Czech
    5K
    0.01%
  • Bengali
    5K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    51.4M
    7.17%
  • Beauty & Personal Care
    50.3M
    7.01%
  • Apps
    50M
    6.96%
  • Business Services
    46.8M
    6.53%
  • Food & Beverage
    46.7M
    6.51%
  • Apparel & Accessories
    45.9M
    6.4%
  • Games
    45.9M
    6.4%
  • Household Products
    43.1M
    6.01%
  • Tech & Electronics
    42.4M
    5.91%
  • Life Services
    40.4M
    5.63%
  • Home Improvement
    36.7M
    5.11%
  • Baby, Kids & Maternity
    36.4M
    5.08%
  • Appliances
    33.7M
    4.7%
  • Vehicles & Transportation
    27.7M
    3.87%
  • Sports & Outdoors
    26.7M
    3.72%
  • Travel
    25.6M
    3.57%
  • Financial Services
    23.4M
    3.26%
  • Pets
    21.4M
    2.99%
  • Education
    18.6M
    2.59%
  • E-Commerce
    4.1M
    0.58%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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