TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 82.6M Audience.

In January 2026, Ad Targeting in Philippines exceeds 69.5M.

In February 2026, Ad Targeting in Philippines exceeds 82.6M, an increase of +13.1M, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    37.3M
    45.14%
  • FEMALE
    45.3M
    54.86%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    24.6M
    29.87%
  • 25-34
    35.7M
    43.25%
  • 35-44
    12M
    14.53%
  • 45-54
    5.4M
    6.6%
  • 55+
    4.7M
    5.74%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.1M
    29.4%
  • OPPO
    5.2M
    17.02%
  • Vivo
    4.1M
    13.54%
  • Samsung
    4M
    12.96%
  • RealMe
    3.1M
    10.01%
  • Xiaomi
    2.1M
    6.96%
  • HUAWEI
    1.3M
    4.24%
  • Infinix
    955K
    3.08%
  • TECNO
    545K
    1.76%
  • Honor
    147K
    0.47%
  • Motorola
    38K
    0.12%
  • ITEL
    38K
    0.12%
  • Nokia
    29K
    0.09%
  • LG
    28K
    0.09%
  • OnePlus
    21K
    0.07%
  • SONY
    8K
    0.03%
  • ZTE
    5K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    82.1M
    87.6%
  • Tamil
    2.2M
    2.45%
  • Spanish
    1.3M
    1.41%
  • Telugu
    881K
    0.94%
  • Italian
    646K
    0.69%
  • Polish
    533K
    0.57%
  • Indonesian
    532K
    0.57%
  • Portuguese
    520K
    0.55%
  • Malayalam
    509K
    0.54%
  • Vietnamese
    437K
    0.47%
  • Japanese
    426K
    0.45%
  • Turkish
    336K
    0.36%
  • French
    336K
    0.36%
  • Malay
    329K
    0.35%
  • Traditional Chinese
    322K
    0.34%
  • Hindi
    287K
    0.31%
  • Kannada
    272K
    0.29%
  • Swedish
    271K
    0.29%
  • Dutch
    237K
    0.25%
  • Korean
    202K
    0.22%
  • Gujarati
    146K
    0.16%
  • Thai
    126K
    0.13%
  • Finnish
    126K
    0.13%
  • Marathi
    110K
    0.12%
  • Hungarian
    109K
    0.12%
  • Russian
    90K
    0.1%
  • Romanian
    87K
    0.09%
  • Punjabi
    44K
    0.05%
  • Arabic
    35K
    0.04%
  • German
    20K
    0.02%
  • Hebrew
    11K
    0.01%
  • Ukrainian
    8K
    0.01%
  • Czech
    5K
    0.01%
  • Bengali
    5K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    60M
    7.5%
  • Apps
    58.8M
    7.34%
  • Beauty & Personal Care
    57.5M
    7.19%
  • Games
    54.8M
    6.85%
  • Food & Beverage
    53.3M
    6.66%
  • Business Services
    53.3M
    6.66%
  • Apparel & Accessories
    51.3M
    6.41%
  • Household Products
    49.8M
    6.22%
  • Tech & Electronics
    46.7M
    5.84%
  • Life Services
    46.6M
    5.82%
  • Baby, Kids & Maternity
    40.2M
    5.02%
  • Home Improvement
    39.4M
    4.93%
  • Appliances
    36.1M
    4.52%
  • Vehicles & Transportation
    31.2M
    3.89%
  • Sports & Outdoors
    28.7M
    3.58%
  • Travel
    26.9M
    3.36%
  • Financial Services
    22.1M
    2.76%
  • Education
    20.9M
    2.62%
  • Pets
    19.6M
    2.45%
  • E-Commerce
    3M
    0.39%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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