TikTok Ad Targeting & Audience in Philippines 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Philippines. TikTok Ad Targeting in Philippines now has more than 68.1M Audience.

In December 2024, Ad Targeting in Philippines exceeds 66.8M.

In January 2025, Ad Targeting in Philippines exceeds 68.1M, an increase of +1.2M, and the GDP per capita in Philippines is $3.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Philippines Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28.4M
    41.8%
  • FEMALE
    39.6M
    58.2%

TikTok Targeting Audience Philippines Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    26.4M
    38.77%
  • 25-34
    25M
    36.71%
  • 35-44
    9M
    13.33%
  • 45-54
    4M
    6.02%
  • 55+
    3.5M
    5.17%

TikTok Targeting Audience Philippines Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.5M
    21.23%
  • OPPO
    6.3M
    17.87%
  • Vivo
    5.1M
    14.56%
  • Samsung
    5.1M
    14.34%
  • RealMe
    4.1M
    11.63%
  • Xiaomi
    2.8M
    7.88%
  • HUAWEI
    1.8M
    5.24%
  • Infinix
    1.3M
    3.76%
  • TECNO
    784K
    2.2%
  • Honor
    187K
    0.53%
  • ITEL
    89K
    0.25%
  • Nokia
    47K
    0.13%
  • Motorola
    44K
    0.12%
  • LG
    40K
    0.11%
  • OnePlus
    26K
    0.07%
  • SONY
    14K
    0.04%
  • ZTE
    8K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Philippines Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    67.4M
    89.77%
  • Spanish
    1.6M
    2.16%
  • Japanese
    764K
    1.02%
  • Tamil
    726K
    0.97%
  • Italian
    379K
    0.5%
  • Traditional Chinese
    368K
    0.49%
  • Indonesian
    347K
    0.46%
  • Polish
    277K
    0.37%
  • Portuguese
    276K
    0.37%
  • Malayalam
    266K
    0.35%
  • French
    254K
    0.34%
  • Telugu
    207K
    0.28%
  • Malay
    206K
    0.27%
  • Korean
    201K
    0.27%
  • Hindi
    199K
    0.26%
  • Swedish
    162K
    0.22%
  • Arabic
    160K
    0.21%
  • Vietnamese
    139K
    0.19%
  • Dutch
    133K
    0.18%
  • Kannada
    131K
    0.17%
  • Thai
    130K
    0.17%
  • Gujarati
    109K
    0.15%
  • Finnish
    94K
    0.13%
  • Hungarian
    87K
    0.12%
  • German
    87K
    0.12%
  • Turkish
    77K
    0.1%
  • Marathi
    75K
    0.1%
  • Russian
    50K
    0.07%
  • Bengali
    44K
    0.06%
  • Romanian
    43K
    0.06%
  • Czech
    26K
    0.03%
  • Punjabi
    24K
    0.03%
  • Hebrew
    7K
    0.01%
  • Greek
    7K
    0.01%
  • Ukrainian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Philippines Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    51.1M
    7.07%
  • Beauty & Personal Care
    49.8M
    6.9%
  • Food & Beverage
    47.7M
    6.59%
  • Apparel & Accessories
    46.7M
    6.47%
  • News & Entertainment
    45.5M
    6.29%
  • Games
    44.6M
    6.17%
  • Life Services
    44.2M
    6.11%
  • Tech & Electronics
    44M
    6.09%
  • Business Services
    42.8M
    5.92%
  • Household Products
    40.7M
    5.63%
  • Home Improvement
    34.6M
    4.79%
  • Baby, Kids & Maternity
    33.8M
    4.67%
  • Vehicles & Transportation
    30.7M
    4.24%
  • Appliances
    28.6M
    3.97%
  • Education
    27.4M
    3.79%
  • Sports & Outdoors
    26.9M
    3.72%
  • Pets
    25.4M
    3.52%
  • Travel
    24.4M
    3.38%
  • Financial Services
    24.3M
    3.36%
  • E-Commerce
    9.4M
    1.31%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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