TikTok Ad Targeting & Audience in Austria 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Austria. TikTok Ad Targeting in Austria now has more than 2.8M Audience.

In January 2026, Ad Targeting in Austria exceeds 2.7M.

In February 2026, Ad Targeting in Austria exceeds 2.8M, an increase of +149K, and the GDP per capita in Austria is $48.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Austria Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1M
    37.09%
  • FEMALE
    1.8M
    62.91%

TikTok Targeting Audience Austria Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    697K
    24.16%
  • 25-34
    1M
    35.88%
  • 35-44
    501K
    17.37%
  • 45-54
    380K
    13.17%
  • 55+
    271K
    9.39%

TikTok Targeting Audience Austria Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    548K
    59.18%
  • Samsung
    276K
    29.81%
  • Xiaomi
    40K
    4.32%
  • HUAWEI
    21K
    2.27%
  • Vivo
    18K
    1.94%
  • OnePlus
    5K
    0.54%
  • OPPO
    3K
    0.32%
  • Nokia
    2K
    0.22%
  • Motorola
    2K
    0.22%
  • Honor
    2K
    0.22%
  • Zen Admire Unity
    1K
    0.11%
  • ZTE
    1K
    0.11%
  • TECNO
    1K
    0.11%
  • SONY
    1K
    0.11%
  • RealMe
    1K
    0.11%
  • LG
    1K
    0.11%
  • Infinix
    1K
    0.11%
  • ITEL
    1K
    0.11%
  • Discovery
    1K
    0.11%

TikTok Targeting Audience Austria Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    2.2M
    50.03%
  • English
    995K
    22.29%
  • Turkish
    165K
    3.7%
  • Tamil
    135K
    3.02%
  • Romanian
    111K
    2.49%
  • Arabic
    85K
    1.9%
  • Hungarian
    77K
    1.73%
  • Russian
    74K
    1.66%
  • Spanish
    68K
    1.52%
  • Italian
    61K
    1.37%
  • Polish
    56K
    1.25%
  • Telugu
    53K
    1.19%
  • Dutch
    49K
    1.1%
  • French
    44K
    0.99%
  • Swedish
    42K
    0.94%
  • Portuguese
    32K
    0.72%
  • Malayalam
    26K
    0.58%
  • Traditional Chinese
    19K
    0.43%
  • Vietnamese
    17K
    0.38%
  • Kannada
    15K
    0.34%
  • Ukrainian
    13K
    0.29%
  • Malay
    12K
    0.27%
  • Indonesian
    11K
    0.25%
  • Hindi
    10K
    0.22%
  • Czech
    9K
    0.2%
  • Japanese
    8K
    0.18%
  • Finnish
    8K
    0.18%
  • Thai
    6K
    0.13%
  • Punjabi
    5K
    0.11%
  • Greek
    5K
    0.11%
  • Marathi
    4K
    0.09%
  • Korean
    4K
    0.09%
  • Gujarati
    4K
    0.09%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Bengali
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Austria Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.6M
    6.04%
  • Beauty & Personal Care
    1.6M
    5.92%
  • News & Entertainment
    1.6M
    5.87%
  • Games
    1.5M
    5.66%
  • Business Services
    1.5M
    5.63%
  • Apparel & Accessories
    1.5M
    5.63%
  • Life Services
    1.5M
    5.61%
  • Food & Beverage
    1.5M
    5.6%
  • Travel
    1.4M
    5.31%
  • Vehicles & Transportation
    1.4M
    5.25%
  • Tech & Electronics
    1.4M
    5.22%
  • Home Improvement
    1.4M
    5.16%
  • Household Products
    1.4M
    5.13%
  • Sports & Outdoors
    1.2M
    4.64%
  • Appliances
    1.2M
    4.64%
  • Education
    1.2M
    4.55%
  • E-Commerce
    1.2M
    4.45%
  • Financial Services
    1.1M
    4.31%
  • Pets
    753K
    2.72%
  • Baby, Kids & Maternity
    733K
    2.65%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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