TikTok Ad Targeting & Audience in Finland 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Finland. TikTok Ad Targeting in Finland now has more than 1.7M Audience.

In December 2024, Ad Targeting in Finland exceeds 1.7M.

In January 2025, Ad Targeting in Finland exceeds 1.7M, an increase of -32K, and the GDP per capita in Finland is $49K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Finland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    786K
    45.99%
  • FEMALE
    923K
    54.01%

TikTok Targeting Audience Finland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.06%
  • 18-24
    630K
    36.82%
  • 25-34
    498K
    29.11%
  • 35-44
    250K
    14.61%
  • 45-54
    184K
    10.75%
  • 55+
    148K
    8.65%

TikTok Targeting Audience Finland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    598K
    59.38%
  • Samsung
    214K
    21.25%
  • OnePlus
    102K
    10.13%
  • Xiaomi
    41K
    4.07%
  • Honor
    15K
    1.49%
  • HUAWEI
    12K
    1.19%
  • Motorola
    6K
    0.6%
  • Nokia
    4K
    0.4%
  • SONY
    3K
    0.3%
  • OPPO
    3K
    0.3%
  • Zen Admire Unity
    1K
    0.1%
  • ZTE
    1K
    0.1%
  • Vivo
    1K
    0.1%
  • TECNO
    1K
    0.1%
  • RealMe
    1K
    0.1%
  • LG
    1K
    0.1%
  • Infinix
    1K
    0.1%
  • ITEL
    1K
    0.1%
  • Discovery
    1K
    0.1%

TikTok Targeting Audience Finland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Finnish
    1.3M
    51.51%
  • English
    922K
    34.71%
  • Swedish
    92K
    3.46%
  • Russian
    51K
    1.92%
  • Spanish
    31K
    1.17%
  • Arabic
    28K
    1.05%
  • German
    15K
    0.56%
  • French
    15K
    0.56%
  • Tamil
    14K
    0.53%
  • Italian
    11K
    0.41%
  • Turkish
    10K
    0.38%
  • Ukrainian
    8K
    0.3%
  • Traditional Chinese
    8K
    0.3%
  • Portuguese
    8K
    0.3%
  • Japanese
    7K
    0.26%
  • Thai
    6K
    0.23%
  • Vietnamese
    5K
    0.19%
  • Telugu
    5K
    0.19%
  • Polish
    5K
    0.19%
  • Malayalam
    5K
    0.19%
  • Dutch
    5K
    0.19%
  • Romanian
    4K
    0.15%
  • Korean
    4K
    0.15%
  • Hindi
    4K
    0.15%
  • Malay
    3K
    0.11%
  • Kannada
    3K
    0.11%
  • Indonesian
    3K
    0.11%
  • Hungarian
    3K
    0.11%
  • Gujarati
    2K
    0.08%
  • Rajasthani
    1K
    0.04%
  • Punjabi
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Marathi
    1K
    0.04%
  • Hebrew
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Bengali
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok Finland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.1M
    5.89%
  • News & Entertainment
    1.1M
    5.82%
  • Beauty & Personal Care
    1M
    5.79%
  • Food & Beverage
    1M
    5.74%
  • Life Services
    1M
    5.59%
  • Apparel & Accessories
    1M
    5.53%
  • Games
    1M
    5.53%
  • Household Products
    1M
    5.47%
  • Business Services
    1M
    5.43%
  • Home Improvement
    1M
    5.42%
  • Tech & Electronics
    1M
    5.35%
  • E-Commerce
    1M
    5.31%
  • Vehicles & Transportation
    945K
    4.99%
  • Travel
    944K
    4.98%
  • Sports & Outdoors
    877K
    4.63%
  • Appliances
    873K
    4.61%
  • Education
    851K
    4.49%
  • Pets
    768K
    4.05%
  • Baby, Kids & Maternity
    589K
    3.11%
  • Financial Services
    430K
    2.27%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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