TikTok Ad Targeting & Audience in Finland 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Finland. TikTok Ad Targeting in Finland now has more than 1.7M Audience.

In December 2025, Ad Targeting in Finland exceeds 1.7M.

In January 2026, Ad Targeting in Finland exceeds 1.7M, an increase of -24K, and the GDP per capita in Finland is $49K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Finland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    685K
    38.94%
  • FEMALE
    1M
    61.06%

TikTok Targeting Audience Finland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.06%
  • 18-24
    479K
    27.19%
  • 25-34
    636K
    36.1%
  • 35-44
    288K
    16.35%
  • 45-54
    192K
    10.9%
  • 55+
    166K
    9.42%

TikTok Targeting Audience Finland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    452K
    63.04%
  • Samsung
    145K
    20.22%
  • OnePlus
    60K
    8.37%
  • Xiaomi
    24K
    3.35%
  • Honor
    9K
    1.26%
  • HUAWEI
    7K
    0.98%
  • Motorola
    4K
    0.56%
  • Nokia
    3K
    0.42%
  • SONY
    2K
    0.28%
  • OPPO
    2K
    0.28%
  • Zen Admire Unity
    1K
    0.14%
  • ZTE
    1K
    0.14%
  • Vivo
    1K
    0.14%
  • TECNO
    1K
    0.14%
  • RealMe
    1K
    0.14%
  • LG
    1K
    0.14%
  • Infinix
    1K
    0.14%
  • ITEL
    1K
    0.14%
  • Discovery
    1K
    0.14%

TikTok Targeting Audience Finland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Finnish
    1.4M
    53.84%
  • English
    612K
    23.37%
  • Tamil
    107K
    4.09%
  • Swedish
    105K
    4.01%
  • Russian
    60K
    2.29%
  • Telugu
    46K
    1.76%
  • Italian
    23K
    0.88%
  • French
    22K
    0.84%
  • Spanish
    21K
    0.8%
  • Malayalam
    20K
    0.76%
  • Arabic
    20K
    0.76%
  • Turkish
    19K
    0.73%
  • Portuguese
    15K
    0.57%
  • Kannada
    13K
    0.5%
  • German
    12K
    0.46%
  • Vietnamese
    11K
    0.42%
  • Ukrainian
    10K
    0.38%
  • Polish
    10K
    0.38%
  • Dutch
    10K
    0.38%
  • Thai
    8K
    0.31%
  • Hindi
    8K
    0.31%
  • Traditional Chinese
    7K
    0.27%
  • Malay
    7K
    0.27%
  • Japanese
    6K
    0.23%
  • Indonesian
    6K
    0.23%
  • Romanian
    5K
    0.19%
  • Hungarian
    5K
    0.19%
  • Korean
    4K
    0.15%
  • Marathi
    3K
    0.11%
  • Gujarati
    3K
    0.11%
  • Punjabi
    2K
    0.08%
  • Rajasthani
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Hebrew
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Bengali
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok Finland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    1M
    5.83%
  • Apps
    1M
    5.73%
  • Apparel & Accessories
    1M
    5.68%
  • News & Entertainment
    1M
    5.66%
  • Food & Beverage
    996K
    5.57%
  • Life Services
    978K
    5.47%
  • Business Services
    970K
    5.42%
  • Games
    968K
    5.41%
  • Home Improvement
    967K
    5.4%
  • Tech & Electronics
    955K
    5.34%
  • Appliances
    932K
    5.21%
  • E-Commerce
    922K
    5.15%
  • Household Products
    921K
    5.15%
  • Vehicles & Transportation
    917K
    5.13%
  • Travel
    906K
    5.06%
  • Education
    832K
    4.65%
  • Sports & Outdoors
    764K
    4.27%
  • Baby, Kids & Maternity
    745K
    4.16%
  • Financial Services
    547K
    3.06%
  • Pets
    474K
    2.65%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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