TikTok Ad Targeting & Audience in United States 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 149.4M Audience.

In December 2024, Ad Targeting in United States exceeds 157.1M.

In January 2025, Ad Targeting in United States exceeds 149.4M, an increase of -7.6M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    79.1M
    52.93%
  • FEMALE
    70.3M
    47.07%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.5M
    21.11%
  • 25-34
    44.1M
    29.55%
  • 35-44
    30.9M
    20.68%
  • 45-54
    20.7M
    13.86%
  • 55+
    22.1M
    14.8%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    52.3M
    77.68%
  • Samsung
    11.5M
    17.12%
  • Motorola
    2.7M
    4.09%
  • LG
    194K
    0.29%
  • Xiaomi
    177K
    0.26%
  • OnePlus
    126K
    0.19%
  • Nokia
    50K
    0.07%
  • OPPO
    43K
    0.06%
  • HUAWEI
    36K
    0.05%
  • ITEL
    27K
    0.04%
  • RealMe
    21K
    0.03%
  • Honor
    20K
    0.03%
  • Vivo
    19K
    0.03%
  • Infinix
    14K
    0.02%
  • TECNO
    11K
    0.02%
  • ZTE
    4K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    136.2M
    82.84%
  • Spanish
    22.1M
    13.46%
  • French
    843K
    0.51%
  • Japanese
    691K
    0.42%
  • Russian
    637K
    0.39%
  • Arabic
    570K
    0.35%
  • Traditional Chinese
    539K
    0.33%
  • Portuguese
    455K
    0.28%
  • Italian
    297K
    0.18%
  • Korean
    259K
    0.16%
  • German
    210K
    0.13%
  • Vietnamese
    188K
    0.11%
  • Indonesian
    172K
    0.1%
  • Hindi
    167K
    0.1%
  • Polish
    140K
    0.09%
  • Hungarian
    121K
    0.07%
  • Dutch
    80K
    0.05%
  • Swedish
    70K
    0.04%
  • Turkish
    69K
    0.04%
  • Tamil
    55K
    0.03%
  • Ukrainian
    54K
    0.03%
  • Thai
    52K
    0.03%
  • Malay
    52K
    0.03%
  • Finnish
    47K
    0.03%
  • Romanian
    42K
    0.03%
  • Punjabi
    42K
    0.03%
  • Malayalam
    35K
    0.02%
  • Telugu
    32K
    0.02%
  • Gujarati
    31K
    0.02%
  • Bengali
    27K
    0.02%
  • Marathi
    25K
    0.02%
  • Hebrew
    24K
    0.01%
  • Greek
    20K
    0.01%
  • Kannada
    16K
    0.01%
  • Czech
    14K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    110.7M
    6.24%
  • Games
    110.2M
    6.21%
  • Apps
    109.9M
    6.2%
  • Beauty & Personal Care
    105.5M
    5.95%
  • Apparel & Accessories
    103.6M
    5.84%
  • Food & Beverage
    103.3M
    5.82%
  • Life Services
    100M
    5.63%
  • Business Services
    97.3M
    5.49%
  • Household Products
    96.1M
    5.42%
  • Tech & Electronics
    93.8M
    5.29%
  • Home Improvement
    91.6M
    5.16%
  • Vehicles & Transportation
    86.5M
    4.88%
  • Financial Services
    85.1M
    4.79%
  • Appliances
    82.2M
    4.63%
  • Travel
    80.5M
    4.54%
  • Sports & Outdoors
    74.7M
    4.21%
  • Pets
    70.5M
    3.97%
  • Education
    70.3M
    3.96%
  • Baby, Kids & Maternity
    66.7M
    3.76%
  • E-Commerce
    35.7M
    2.01%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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