TikTok Ad Targeting & Audience in United States 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United States. TikTok Ad Targeting in United States now has more than 177.5M Audience.

In December 2025, Ad Targeting in United States exceeds 174.9M.

In January 2026, Ad Targeting in United States exceeds 177.5M, an increase of +2.6M, and the GDP per capita in United States is $63.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United States Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    92.4M
    52.04%
  • FEMALE
    85.1M
    47.96%

TikTok Targeting Audience United States Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    27.9M
    15.74%
  • 25-34
    43.8M
    24.71%
  • 35-44
    41.7M
    23.49%
  • 45-54
    28.1M
    15.83%
  • 55+
    35.9M
    20.22%

TikTok Targeting Audience United States Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    38.7M
    74.98%
  • Samsung
    8.6M
    16.68%
  • Motorola
    3.7M
    7.33%
  • LG
    117K
    0.23%
  • Xiaomi
    107K
    0.21%
  • OnePlus
    94K
    0.18%
  • OPPO
    47K
    0.09%
  • Nokia
    32K
    0.06%
  • HUAWEI
    26K
    0.05%
  • Infinix
    22K
    0.04%
  • Vivo
    21K
    0.04%
  • ITEL
    14K
    0.03%
  • TECNO
    12K
    0.02%
  • RealMe
    11K
    0.02%
  • Honor
    9K
    0.02%
  • SONY
    4K
    0.01%
  • ZTE
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience United States Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    161.3M
    83.61%
  • Spanish
    25.4M
    13.21%
  • French
    878K
    0.46%
  • Arabic
    711K
    0.37%
  • Japanese
    587K
    0.3%
  • Russian
    542K
    0.28%
  • Traditional Chinese
    524K
    0.27%
  • Portuguese
    493K
    0.26%
  • Italian
    286K
    0.15%
  • Vietnamese
    253K
    0.13%
  • Korean
    249K
    0.13%
  • German
    204K
    0.11%
  • Indonesian
    168K
    0.09%
  • Hindi
    168K
    0.09%
  • Polish
    143K
    0.07%
  • Hungarian
    135K
    0.07%
  • Dutch
    79K
    0.04%
  • Turkish
    78K
    0.04%
  • Swedish
    69K
    0.04%
  • Ukrainian
    63K
    0.03%
  • Tamil
    54K
    0.03%
  • Thai
    52K
    0.03%
  • Malay
    52K
    0.03%
  • Finnish
    46K
    0.02%
  • Romanian
    40K
    0.02%
  • Punjabi
    38K
    0.02%
  • Malayalam
    35K
    0.02%
  • Telugu
    32K
    0.02%
  • Gujarati
    30K
    0.02%
  • Bengali
    28K
    0.01%
  • Marathi
    24K
    0.01%
  • Hebrew
    23K
    0.01%
  • Greek
    19K
    0.01%
  • Kannada
    17K
    0.01%
  • Czech
    15K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United States Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    128.6M
    6.53%
  • News & Entertainment
    125.6M
    6.37%
  • Games
    117.1M
    5.94%
  • Business Services
    117M
    5.94%
  • Beauty & Personal Care
    116.7M
    5.92%
  • Apparel & Accessories
    116.5M
    5.91%
  • Food & Beverage
    114.3M
    5.8%
  • Life Services
    113M
    5.74%
  • Home Improvement
    105.6M
    5.36%
  • Household Products
    102.6M
    5.21%
  • Tech & Electronics
    101.3M
    5.14%
  • Financial Services
    98.5M
    5%
  • Travel
    95.4M
    4.84%
  • Vehicles & Transportation
    94.3M
    4.78%
  • Appliances
    91.1M
    4.62%
  • Sports & Outdoors
    81.6M
    4.14%
  • Pets
    77.8M
    3.95%
  • Education
    77.3M
    3.92%
  • Baby, Kids & Maternity
    66.9M
    3.4%
  • E-Commerce
    29.2M
    1.48%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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