TikTok Ad Targeting & Audience in Australia 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 12M Audience.

In December 2025, Ad Targeting in Australia exceeds 12M.

In January 2026, Ad Targeting in Australia exceeds 12M, an increase of +42K, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    6.7M
    56.15%
  • FEMALE
    5.2M
    43.85%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.1M
    25.67%
  • 25-34
    5.7M
    47.46%
  • 35-44
    1.6M
    13.51%
  • 45-54
    900K
    7.45%
  • 55+
    712K
    5.9%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.2M
    78.5%
  • Samsung
    717K
    17.23%
  • OPPO
    103K
    2.47%
  • Xiaomi
    16K
    0.38%
  • Vivo
    14K
    0.34%
  • Motorola
    11K
    0.26%
  • HUAWEI
    10K
    0.24%
  • RealMe
    6K
    0.14%
  • Nokia
    5K
    0.12%
  • OnePlus
    3K
    0.07%
  • LG
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • SONY
    1K
    0.02%
  • Infinix
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Honor
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.7M
    82.92%
  • Tamil
    345K
    2.43%
  • Spanish
    233K
    1.64%
  • Vietnamese
    147K
    1.04%
  • Telugu
    126K
    0.89%
  • Italian
    121K
    0.85%
  • Hindi
    121K
    0.85%
  • Portuguese
    114K
    0.8%
  • French
    107K
    0.76%
  • Indonesian
    106K
    0.75%
  • Arabic
    89K
    0.63%
  • Malayalam
    87K
    0.61%
  • Japanese
    71K
    0.5%
  • Dutch
    70K
    0.49%
  • Traditional Chinese
    65K
    0.46%
  • Thai
    63K
    0.44%
  • Swedish
    58K
    0.41%
  • Punjabi
    58K
    0.41%
  • Malay
    56K
    0.4%
  • Turkish
    55K
    0.39%
  • Polish
    55K
    0.39%
  • Russian
    49K
    0.35%
  • Kannada
    39K
    0.28%
  • Korean
    33K
    0.23%
  • Gujarati
    24K
    0.17%
  • Finnish
    23K
    0.16%
  • Hungarian
    22K
    0.16%
  • Romanian
    19K
    0.13%
  • Marathi
    19K
    0.13%
  • German
    15K
    0.11%
  • Greek
    8K
    0.06%
  • Hebrew
    7K
    0.05%
  • Ukrainian
    5K
    0.04%
  • Bengali
    4K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8.2M
    6.14%
  • News & Entertainment
    8.1M
    6.09%
  • Food & Beverage
    8M
    6.01%
  • Beauty & Personal Care
    7.8M
    5.86%
  • Games
    7.5M
    5.62%
  • Business Services
    7.4M
    5.52%
  • Life Services
    7.3M
    5.45%
  • Apparel & Accessories
    7.2M
    5.43%
  • Travel
    7M
    5.27%
  • Tech & Electronics
    6.8M
    5.13%
  • Financial Services
    6.7M
    5.06%
  • Household Products
    6.7M
    5.04%
  • Home Improvement
    6.4M
    4.84%
  • Vehicles & Transportation
    6.4M
    4.81%
  • Appliances
    6.3M
    4.77%
  • Education
    6.1M
    4.55%
  • Pets
    5.3M
    3.97%
  • Sports & Outdoors
    5.2M
    3.91%
  • Baby, Kids & Maternity
    5.1M
    3.82%
  • E-Commerce
    3.6M
    2.71%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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