TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 24.5M Audience.

In January 2026, Ad Targeting in Italy exceeds 24.1M.

In February 2026, Ad Targeting in Italy exceeds 24.5M, an increase of +333K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.6M
    39.18%
  • FEMALE
    14.9M
    60.82%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.7M
    19.38%
  • 25-34
    5.8M
    23.79%
  • 35-44
    4.3M
    17.89%
  • 45-54
    4.4M
    18.04%
  • 55+
    5.1M
    20.9%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.3M
    46.94%
  • Samsung
    2.6M
    27.85%
  • Xiaomi
    1.1M
    12.03%
  • OPPO
    718K
    7.67%
  • HUAWEI
    212K
    2.26%
  • RealMe
    86K
    0.92%
  • Motorola
    63K
    0.67%
  • Honor
    51K
    0.54%
  • Vivo
    38K
    0.41%
  • OnePlus
    34K
    0.36%
  • LG
    12K
    0.13%
  • ZTE
    5K
    0.05%
  • Nokia
    5K
    0.05%
  • TECNO
    2K
    0.02%
  • SONY
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    22.3M
    71.3%
  • English
    3.3M
    10.65%
  • Tamil
    876K
    2.8%
  • Spanish
    696K
    2.22%
  • French
    485K
    1.55%
  • Portuguese
    445K
    1.42%
  • Romanian
    439K
    1.4%
  • Telugu
    399K
    1.27%
  • Russian
    267K
    0.85%
  • Arabic
    210K
    0.67%
  • Malayalam
    196K
    0.63%
  • Swedish
    181K
    0.58%
  • Turkish
    159K
    0.51%
  • Polish
    150K
    0.48%
  • Dutch
    143K
    0.46%
  • Vietnamese
    142K
    0.45%
  • German
    141K
    0.45%
  • Traditional Chinese
    127K
    0.41%
  • Kannada
    114K
    0.36%
  • Malay
    90K
    0.29%
  • Ukrainian
    71K
    0.23%
  • Japanese
    71K
    0.23%
  • Punjabi
    54K
    0.17%
  • Hindi
    45K
    0.14%
  • Thai
    34K
    0.11%
  • Marathi
    25K
    0.08%
  • Korean
    24K
    0.08%
  • Bengali
    13K
    0.04%
  • Hungarian
    12K
    0.04%
  • Indonesian
    10K
    0.03%
  • Finnish
    10K
    0.03%
  • Greek
    9K
    0.03%
  • Gujarati
    6K
    0.02%
  • Czech
    5K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14M
    5.99%
  • News & Entertainment
    13.8M
    5.87%
  • Beauty & Personal Care
    13.6M
    5.79%
  • Business Services
    13.5M
    5.75%
  • Apparel & Accessories
    13.3M
    5.69%
  • Life Services
    13M
    5.55%
  • Food & Beverage
    12.7M
    5.42%
  • Tech & Electronics
    12.4M
    5.3%
  • Household Products
    12.3M
    5.25%
  • Travel
    12.3M
    5.25%
  • Home Improvement
    12.3M
    5.24%
  • Games
    12.3M
    5.23%
  • Vehicles & Transportation
    11.8M
    5.04%
  • Appliances
    11.4M
    4.87%
  • E-Commerce
    10.6M
    4.52%
  • Pets
    9.8M
    4.2%
  • Financial Services
    9.8M
    4.19%
  • Education
    9.6M
    4.1%
  • Sports & Outdoors
    9.5M
    4.07%
  • Baby, Kids & Maternity
    6.3M
    2.69%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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