TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 21.7M Audience.

In December 2024, Ad Targeting in Italy exceeds 21.8M.

In January 2025, Ad Targeting in Italy exceeds 21.7M, an increase of -160K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.3M
    47.83%
  • FEMALE
    11.3M
    52.17%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5M
    23.24%
  • 25-34
    5.3M
    24.66%
  • 35-44
    3.5M
    16.35%
  • 45-54
    3.7M
    17.2%
  • 55+
    4M
    18.54%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.1M
    42.33%
  • Samsung
    3.5M
    29.16%
  • Xiaomi
    1.7M
    14.51%
  • OPPO
    901K
    7.35%
  • HUAWEI
    357K
    2.91%
  • RealMe
    131K
    1.07%
  • Motorola
    100K
    0.82%
  • Honor
    78K
    0.64%
  • OnePlus
    51K
    0.42%
  • Vivo
    49K
    0.4%
  • LG
    22K
    0.18%
  • ZTE
    8K
    0.07%
  • Nokia
    7K
    0.06%
  • TECNO
    3K
    0.02%
  • SONY
    3K
    0.02%
  • Infinix
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    19.9M
    66.89%
  • English
    5.7M
    19.31%
  • Spanish
    1.1M
    3.74%
  • French
    604K
    2.02%
  • Arabic
    388K
    1.3%
  • Romanian
    311K
    1.04%
  • German
    210K
    0.7%
  • Russian
    202K
    0.68%
  • Portuguese
    192K
    0.64%
  • Traditional Chinese
    141K
    0.47%
  • Tamil
    104K
    0.35%
  • Japanese
    82K
    0.27%
  • Hindi
    62K
    0.21%
  • Ukrainian
    61K
    0.2%
  • Polish
    57K
    0.19%
  • Dutch
    55K
    0.18%
  • Turkish
    51K
    0.17%
  • Swedish
    50K
    0.17%
  • Bengali
    50K
    0.17%
  • Finnish
    42K
    0.14%
  • Telugu
    39K
    0.13%
  • Punjabi
    39K
    0.13%
  • Malayalam
    39K
    0.13%
  • Vietnamese
    35K
    0.12%
  • Malay
    32K
    0.11%
  • Indonesian
    28K
    0.09%
  • Hungarian
    23K
    0.08%
  • Kannada
    22K
    0.07%
  • Thai
    18K
    0.06%
  • Korean
    18K
    0.06%
  • Gujarati
    15K
    0.05%
  • Greek
    11K
    0.04%
  • Czech
    10K
    0.03%
  • Marathi
    9K
    0.03%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    13.8M
    6.26%
  • News & Entertainment
    13.4M
    6.09%
  • Apparel & Accessories
    13M
    5.91%
  • Beauty & Personal Care
    12.8M
    5.82%
  • Life Services
    12.6M
    5.72%
  • Food & Beverage
    12.5M
    5.65%
  • Business Services
    12.4M
    5.64%
  • Travel
    12.3M
    5.58%
  • Games
    11.8M
    5.35%
  • Home Improvement
    11.8M
    5.34%
  • Vehicles & Transportation
    11.7M
    5.29%
  • Tech & Electronics
    11.6M
    5.24%
  • Appliances
    11.4M
    5.15%
  • Household Products
    11.3M
    5.12%
  • E-Commerce
    10.9M
    4.95%
  • Education
    9M
    4.11%
  • Sports & Outdoors
    8.2M
    3.71%
  • Financial Services
    7.1M
    3.22%
  • Pets
    6.6M
    3.01%
  • Baby, Kids & Maternity
    6.2M
    2.83%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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