TikTok Ad Targeting & Audience in Ukraine 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ukraine. TikTok Ad Targeting in Ukraine now has more than 21.6M Audience.

In December 2025, Ad Targeting in Ukraine exceeds 21.3M.

In January 2026, Ad Targeting in Ukraine exceeds 21.6M, an increase of +343K, and the GDP per capita in Ukraine is $3.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Ukraine Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12.3M
    56.78%
  • FEMALE
    9.3M
    43.22%

TikTok Targeting Audience Ukraine Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    3.9M
    18.32%
  • 25-34
    8.6M
    39.89%
  • 35-44
    3.6M
    17.04%
  • 45-54
    2.5M
    11.61%
  • 55+
    2.8M
    13.14%

TikTok Targeting Audience Ukraine Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.5M
    35.51%
  • Xiaomi
    2.8M
    28.92%
  • Samsung
    2.2M
    22.48%
  • OPPO
    314K
    3.14%
  • HUAWEI
    246K
    2.46%
  • Motorola
    127K
    1.27%
  • RealMe
    119K
    1.19%
  • TECNO
    117K
    1.17%
  • Vivo
    103K
    1.03%
  • ZTE
    69K
    0.69%
  • Nokia
    62K
    0.62%
  • Honor
    58K
    0.58%
  • OnePlus
    44K
    0.44%
  • Infinix
    24K
    0.24%
  • LG
    11K
    0.11%
  • SONY
    10K
    0.1%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Ukraine Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Ukrainian
    14M
    54.27%
  • Russian
    10.1M
    39.3%
  • English
    1M
    4.21%
  • Polish
    130K
    0.5%
  • Traditional Chinese
    82K
    0.32%
  • German
    39K
    0.15%
  • Turkish
    37K
    0.14%
  • Tamil
    35K
    0.14%
  • Hungarian
    35K
    0.14%
  • Spanish
    34K
    0.13%
  • Vietnamese
    33K
    0.13%
  • Swedish
    18K
    0.07%
  • Korean
    16K
    0.06%
  • Italian
    15K
    0.06%
  • French
    15K
    0.06%
  • Telugu
    13K
    0.05%
  • Japanese
    10K
    0.04%
  • Czech
    9K
    0.03%
  • Romanian
    8K
    0.03%
  • Arabic
    7K
    0.03%
  • Thai
    6K
    0.02%
  • Portuguese
    4K
    0.02%
  • Hebrew
    4K
    0.02%
  • Finnish
    3K
    0.01%
  • Dutch
    3K
    0.01%
  • Indonesian
    2K
    0.01%
  • Hindi
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Ukraine Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    13.5M
    7.1%
  • Life Services
    12.2M
    6.42%
  • Household Products
    12.1M
    6.36%
  • Beauty & Personal Care
    12.1M
    6.36%
  • Home Improvement
    12M
    6.28%
  • News & Entertainment
    11.6M
    6.11%
  • Food & Beverage
    11.5M
    6.06%
  • Apps
    11.1M
    5.81%
  • Apparel & Accessories
    11M
    5.79%
  • Business Services
    10.4M
    5.47%
  • Tech & Electronics
    9.9M
    5.22%
  • E-Commerce
    8.5M
    4.49%
  • Appliances
    8.5M
    4.48%
  • Vehicles & Transportation
    8.4M
    4.41%
  • Travel
    7.3M
    3.85%
  • Sports & Outdoors
    7.1M
    3.74%
  • Pets
    6.7M
    3.53%
  • Education
    6.3M
    3.31%
  • Baby, Kids & Maternity
    6.2M
    3.26%
  • Financial Services
    3.7M
    1.96%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active