TikTok Ad Targeting & Audience in Ukraine 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ukraine. TikTok Ad Targeting in Ukraine now has more than 22M Audience.

In January 2026, Ad Targeting in Ukraine exceeds 21.6M.

In February 2026, Ad Targeting in Ukraine exceeds 22M, an increase of +370K, and the GDP per capita in Ukraine is $3.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ukraine Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12M
    54.48%
  • FEMALE
    10M
    45.52%

TikTok Targeting Audience Ukraine Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    3.9M
    17.95%
  • 25-34
    8.7M
    39.77%
  • 35-44
    3.7M
    17.21%
  • 45-54
    2.5M
    11.67%
  • 55+
    2.9M
    13.39%

TikTok Targeting Audience Ukraine Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.5M
    35.81%
  • Xiaomi
    2.8M
    28.67%
  • Samsung
    2.2M
    22.52%
  • OPPO
    313K
    3.17%
  • HUAWEI
    238K
    2.41%
  • Motorola
    125K
    1.26%
  • RealMe
    119K
    1.2%
  • TECNO
    115K
    1.16%
  • Vivo
    103K
    1.04%
  • ZTE
    65K
    0.66%
  • Nokia
    60K
    0.61%
  • Honor
    56K
    0.57%
  • OnePlus
    43K
    0.44%
  • Infinix
    24K
    0.24%
  • SONY
    10K
    0.1%
  • LG
    10K
    0.1%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Ukraine Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Ukrainian
    14.3M
    54.68%
  • Russian
    10.1M
    38.89%
  • English
    1M
    4.15%
  • Polish
    127K
    0.48%
  • Traditional Chinese
    81K
    0.31%
  • Turkish
    41K
    0.16%
  • Vietnamese
    40K
    0.15%
  • Tamil
    40K
    0.15%
  • Spanish
    38K
    0.15%
  • German
    38K
    0.15%
  • Hungarian
    36K
    0.14%
  • Swedish
    21K
    0.08%
  • Telugu
    16K
    0.06%
  • Korean
    16K
    0.06%
  • Italian
    15K
    0.06%
  • French
    15K
    0.06%
  • Japanese
    10K
    0.04%
  • Romanian
    9K
    0.03%
  • Czech
    9K
    0.03%
  • Thai
    7K
    0.03%
  • Arabic
    7K
    0.03%
  • Portuguese
    5K
    0.02%
  • Hebrew
    3K
    0.01%
  • Finnish
    3K
    0.01%
  • Dutch
    3K
    0.01%
  • Malayalam
    2K
    0.01%
  • Malay
    2K
    0.01%
  • Indonesian
    2K
    0.01%
  • Hindi
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Kannada
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Ukraine Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    13.8M
    7.14%
  • Life Services
    12.3M
    6.34%
  • Beauty & Personal Care
    12.2M
    6.28%
  • Household Products
    12.1M
    6.24%
  • News & Entertainment
    12.1M
    6.24%
  • Food & Beverage
    11.6M
    6.01%
  • Apps
    11.4M
    5.89%
  • Home Improvement
    11.4M
    5.87%
  • Apparel & Accessories
    11.2M
    5.81%
  • Business Services
    11M
    5.7%
  • Tech & Electronics
    10.3M
    5.34%
  • Vehicles & Transportation
    8.8M
    4.58%
  • Appliances
    8.7M
    4.48%
  • E-Commerce
    8.4M
    4.33%
  • Travel
    8.4M
    4.33%
  • Sports & Outdoors
    7.6M
    3.92%
  • Pets
    6.8M
    3.51%
  • Education
    6.5M
    3.35%
  • Baby, Kids & Maternity
    6.1M
    3.18%
  • Financial Services
    2.8M
    1.47%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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