TikTok Ad Targeting & Audience in Ukraine 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ukraine. TikTok Ad Targeting in Ukraine now has more than 18.6M Audience.

In December 2024, Ad Targeting in Ukraine exceeds 18.4M.

In January 2025, Ad Targeting in Ukraine exceeds 18.6M, an increase of +166K, and the GDP per capita in Ukraine is $3.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ukraine Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.4M
    56.27%
  • FEMALE
    8.1M
    43.73%

TikTok Targeting Audience Ukraine Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5.2M
    28.02%
  • 25-34
    6.1M
    32.82%
  • 35-44
    3.1M
    16.71%
  • 45-54
    2.1M
    11.33%
  • 55+
    2M
    11.12%

TikTok Targeting Audience Ukraine Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.5M
    31.87%
  • Xiaomi
    3.5M
    31.55%
  • Samsung
    2.5M
    22.35%
  • HUAWEI
    327K
    2.9%
  • OPPO
    322K
    2.85%
  • TECNO
    173K
    1.53%
  • Motorola
    149K
    1.32%
  • RealMe
    134K
    1.19%
  • Vivo
    119K
    1.05%
  • ZTE
    117K
    1.04%
  • Nokia
    79K
    0.7%
  • Honor
    77K
    0.68%
  • OnePlus
    45K
    0.4%
  • Infinix
    31K
    0.27%
  • SONY
    14K
    0.12%
  • LG
    14K
    0.12%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Ukraine Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    13.2M
    49.18%
  • Ukrainian
    11.4M
    42.43%
  • English
    1.5M
    5.89%
  • Polish
    149K
    0.55%
  • Traditional Chinese
    88K
    0.33%
  • Spanish
    63K
    0.23%
  • German
    49K
    0.18%
  • Hungarian
    34K
    0.13%
  • Japanese
    30K
    0.11%
  • Italian
    28K
    0.1%
  • Korean
    24K
    0.09%
  • French
    23K
    0.09%
  • Turkish
    22K
    0.08%
  • Arabic
    18K
    0.07%
  • Portuguese
    16K
    0.06%
  • Romanian
    15K
    0.06%
  • Czech
    13K
    0.05%
  • Vietnamese
    10K
    0.04%
  • Tamil
    10K
    0.04%
  • Swedish
    9K
    0.03%
  • Indonesian
    9K
    0.03%
  • Finnish
    9K
    0.03%
  • Hindi
    6K
    0.02%
  • Dutch
    6K
    0.02%
  • Thai
    5K
    0.02%
  • Malayalam
    5K
    0.02%
  • Telugu
    4K
    0.01%
  • Malay
    4K
    0.01%
  • Hebrew
    4K
    0.01%
  • Marathi
    3K
    0.01%
  • Kannada
    3K
    0.01%
  • Gujarati
    3K
    0.01%
  • Greek
    2K
    0.01%
  • Bengali
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Ukraine Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    10.4M
    12.82%
  • Apparel & Accessories
    7.9M
    9.77%
  • News & Entertainment
    7.3M
    9.02%
  • Life Services
    6.9M
    8.6%
  • Household Products
    6.7M
    8.33%
  • Beauty & Personal Care
    6.6M
    8.14%
  • Food & Beverage
    6.1M
    7.58%
  • Home Improvement
    5.5M
    6.87%
  • Tech & Electronics
    5M
    6.22%
  • Vehicles & Transportation
    5M
    6.22%
  • Business Services
    3.9M
    4.8%
  • Appliances
    2.1M
    2.68%
  • Sports & Outdoors
    1.6M
    2.02%
  • Baby, Kids & Maternity
    1.1M
    1.42%
  • Apps
    1.1M
    1.4%
  • E-Commerce
    1M
    1.23%
  • Education
    755K
    0.93%
  • Travel
    684K
    0.84%
  • Pets
    479K
    0.59%
  • Financial Services
    421K
    0.52%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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