TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 29.7M Audience.

In December 2025, Ad Targeting in United Kingdom exceeds 29.7M.

In January 2026, Ad Targeting in United Kingdom exceeds 29.7M, an increase of -2K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.4M
    38.56%
  • FEMALE
    18.2M
    61.44%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.4M
    21.73%
  • 25-34
    8.7M
    29.49%
  • 35-44
    6.8M
    23.12%
  • 45-54
    4.4M
    14.87%
  • 55+
    3.2M
    10.78%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.4M
    71.23%
  • Samsung
    2.5M
    24.07%
  • OPPO
    129K
    1.23%
  • Xiaomi
    108K
    1.03%
  • HUAWEI
    97K
    0.93%
  • Motorola
    42K
    0.4%
  • OnePlus
    37K
    0.35%
  • Honor
    22K
    0.21%
  • SONY
    15K
    0.14%
  • Nokia
    13K
    0.12%
  • Vivo
    9K
    0.09%
  • RealMe
    6K
    0.06%
  • Infinix
    5K
    0.05%
  • TECNO
    3K
    0.03%
  • LG
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    28.4M
    80.47%
  • Tamil
    902K
    2.55%
  • Spanish
    726K
    2.05%
  • French
    448K
    1.27%
  • Polish
    445K
    1.26%
  • Italian
    395K
    1.12%
  • Romanian
    393K
    1.11%
  • Portuguese
    334K
    0.95%
  • Telugu
    294K
    0.83%
  • Malayalam
    251K
    0.71%
  • Hindi
    250K
    0.71%
  • Turkish
    247K
    0.7%
  • Russian
    237K
    0.67%
  • Dutch
    219K
    0.62%
  • Swedish
    191K
    0.54%
  • Arabic
    181K
    0.51%
  • Indonesian
    170K
    0.48%
  • Malay
    139K
    0.39%
  • Vietnamese
    123K
    0.35%
  • Kannada
    114K
    0.32%
  • Japanese
    105K
    0.3%
  • Traditional Chinese
    101K
    0.29%
  • Hungarian
    95K
    0.27%
  • Punjabi
    90K
    0.25%
  • Gujarati
    75K
    0.21%
  • Finnish
    70K
    0.2%
  • German
    67K
    0.19%
  • Marathi
    49K
    0.14%
  • Thai
    48K
    0.14%
  • Korean
    43K
    0.12%
  • Ukrainian
    37K
    0.1%
  • Greek
    22K
    0.06%
  • Czech
    14K
    0.04%
  • Bengali
    12K
    0.03%
  • Hebrew
    11K
    0.03%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    18.5M
    6.43%
  • News & Entertainment
    17.8M
    6.19%
  • Beauty & Personal Care
    17.4M
    6.06%
  • Apparel & Accessories
    17.1M
    5.95%
  • Business Services
    16.5M
    5.72%
  • Games
    16.4M
    5.71%
  • Life Services
    16.3M
    5.66%
  • Food & Beverage
    16M
    5.57%
  • Travel
    15.6M
    5.43%
  • Household Products
    15.5M
    5.38%
  • Tech & Electronics
    15.4M
    5.35%
  • Home Improvement
    15M
    5.21%
  • Appliances
    14.3M
    4.96%
  • Vehicles & Transportation
    14.3M
    4.95%
  • Financial Services
    12.3M
    4.28%
  • Sports & Outdoors
    11.2M
    3.9%
  • Education
    10.8M
    3.75%
  • Baby, Kids & Maternity
    10.6M
    3.7%
  • Pets
    9M
    3.13%
  • E-Commerce
    7.6M
    2.66%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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