TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 27.2M Audience.

In December 2024, Ad Targeting in United Kingdom exceeds 27.4M.

In January 2025, Ad Targeting in United Kingdom exceeds 27.2M, an increase of -207K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    13M
    47.87%
  • FEMALE
    14.1M
    52.13%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.6M
    24.47%
  • 25-34
    8.6M
    31.81%
  • 35-44
    5.2M
    19.36%
  • 45-54
    3.5M
    12.9%
  • 55+
    3.1M
    11.44%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.8M
    70.47%
  • Samsung
    3.3M
    24.22%
  • OPPO
    191K
    1.37%
  • Xiaomi
    158K
    1.13%
  • HUAWEI
    151K
    1.08%
  • Motorola
    71K
    0.51%
  • OnePlus
    55K
    0.39%
  • Honor
    31K
    0.22%
  • SONY
    24K
    0.17%
  • Nokia
    20K
    0.14%
  • Vivo
    11K
    0.08%
  • RealMe
    9K
    0.06%
  • Infinix
    8K
    0.06%
  • TECNO
    5K
    0.04%
  • LG
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    26.4M
    84.96%
  • Spanish
    560K
    1.8%
  • Arabic
    423K
    1.36%
  • Romanian
    358K
    1.15%
  • Polish
    321K
    1.03%
  • French
    315K
    1.01%
  • Tamil
    255K
    0.82%
  • Italian
    245K
    0.79%
  • Portuguese
    232K
    0.74%
  • Russian
    185K
    0.59%
  • Japanese
    185K
    0.59%
  • Hindi
    184K
    0.59%
  • German
    124K
    0.4%
  • Turkish
    118K
    0.38%
  • Traditional Chinese
    113K
    0.36%
  • Dutch
    102K
    0.33%
  • Malayalam
    99K
    0.32%
  • Indonesian
    90K
    0.29%
  • Swedish
    73K
    0.23%
  • Malay
    72K
    0.23%
  • Telugu
    71K
    0.23%
  • Punjabi
    67K
    0.21%
  • Hungarian
    65K
    0.21%
  • Bengali
    51K
    0.16%
  • Gujarati
    48K
    0.15%
  • Vietnamese
    45K
    0.14%
  • Kannada
    45K
    0.14%
  • Finnish
    44K
    0.14%
  • Korean
    41K
    0.13%
  • Thai
    33K
    0.11%
  • Ukrainian
    31K
    0.1%
  • Greek
    29K
    0.09%
  • Marathi
    26K
    0.08%
  • Czech
    26K
    0.08%
  • Hebrew
    7K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    17.2M
    6.23%
  • News & Entertainment
    17.1M
    6.19%
  • Beauty & Personal Care
    16.8M
    6.11%
  • Apparel & Accessories
    16.2M
    5.88%
  • Games
    15.8M
    5.73%
  • Household Products
    15.6M
    5.67%
  • Life Services
    15.6M
    5.67%
  • Food & Beverage
    15.6M
    5.65%
  • Business Services
    15.5M
    5.61%
  • Home Improvement
    14.8M
    5.36%
  • Tech & Electronics
    14.7M
    5.32%
  • Travel
    14.2M
    5.13%
  • Appliances
    14.1M
    5.12%
  • Vehicles & Transportation
    13.2M
    4.78%
  • Financial Services
    13M
    4.73%
  • Baby, Kids & Maternity
    10.2M
    3.71%
  • Sports & Outdoors
    10.1M
    3.66%
  • Pets
    9.8M
    3.56%
  • Education
    9.3M
    3.37%
  • E-Commerce
    6.9M
    2.52%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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