TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 25.8M Audience.

In December 2025, Ad Targeting in France exceeds 26.1M.

In January 2026, Ad Targeting in France exceeds 25.8M, an increase of -219K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.4M
    40.4%
  • FEMALE
    15.4M
    59.6%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.1M
    23.61%
  • 25-34
    7.4M
    28.95%
  • 35-44
    5.7M
    22.16%
  • 45-54
    3.8M
    14.79%
  • 55+
    2.7M
    10.5%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.7M
    61.86%
  • Samsung
    2.7M
    24.8%
  • Xiaomi
    765K
    7%
  • OPPO
    314K
    2.88%
  • HUAWEI
    178K
    1.63%
  • Vivo
    49K
    0.45%
  • Honor
    44K
    0.4%
  • OnePlus
    38K
    0.35%
  • RealMe
    24K
    0.22%
  • Motorola
    21K
    0.19%
  • SONY
    9K
    0.08%
  • Nokia
    4K
    0.04%
  • TECNO
    3K
    0.03%
  • LG
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    24.5M
    72.52%
  • English
    2.8M
    8.52%
  • Tamil
    1M
    3.14%
  • Italian
    635K
    1.88%
  • Portuguese
    616K
    1.82%
  • Spanish
    493K
    1.46%
  • Turkish
    417K
    1.23%
  • Telugu
    345K
    1.02%
  • Arabic
    345K
    1.02%
  • Malayalam
    245K
    0.72%
  • Russian
    232K
    0.69%
  • Romanian
    222K
    0.66%
  • Dutch
    213K
    0.63%
  • Polish
    184K
    0.54%
  • Swedish
    180K
    0.53%
  • Vietnamese
    140K
    0.41%
  • Kannada
    126K
    0.37%
  • German
    118K
    0.35%
  • Traditional Chinese
    107K
    0.32%
  • Malay
    107K
    0.32%
  • Hindi
    103K
    0.3%
  • Indonesian
    98K
    0.29%
  • Japanese
    92K
    0.27%
  • Hungarian
    72K
    0.21%
  • Gujarati
    51K
    0.15%
  • Korean
    47K
    0.14%
  • Thai
    38K
    0.11%
  • Marathi
    32K
    0.09%
  • Ukrainian
    28K
    0.08%
  • Punjabi
    23K
    0.07%
  • Hebrew
    11K
    0.03%
  • Finnish
    9K
    0.03%
  • Greek
    6K
    0.02%
  • Bengali
    5K
    0.01%
  • Czech
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Business Services
    15.5M
    6.04%
  • Apps
    15.4M
    6.03%
  • News & Entertainment
    15M
    5.87%
  • Apparel & Accessories
    14.5M
    5.68%
  • Beauty & Personal Care
    14.5M
    5.67%
  • Food & Beverage
    14.1M
    5.52%
  • Games
    13.7M
    5.38%
  • Life Services
    13.7M
    5.38%
  • Appliances
    13.5M
    5.29%
  • Tech & Electronics
    13.4M
    5.24%
  • Home Improvement
    13.2M
    5.15%
  • Household Products
    13.2M
    5.15%
  • Travel
    13M
    5.1%
  • Financial Services
    11.7M
    4.59%
  • E-Commerce
    11.4M
    4.48%
  • Vehicles & Transportation
    11.2M
    4.37%
  • Pets
    10.6M
    4.15%
  • Baby, Kids & Maternity
    9.6M
    3.74%
  • Education
    9.5M
    3.74%
  • Sports & Outdoors
    8.7M
    3.43%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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