TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 26.2M Audience.

In January 2026, Ad Targeting in France exceeds 25.8M.

In February 2026, Ad Targeting in France exceeds 26.2M, an increase of +401K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.3M
    39.28%
  • FEMALE
    15.9M
    60.72%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6M
    23.07%
  • 25-34
    7.5M
    28.85%
  • 35-44
    5.8M
    22.35%
  • 45-54
    3.9M
    14.97%
  • 55+
    2.8M
    10.76%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.6M
    61.8%
  • Samsung
    2.6M
    25%
  • Xiaomi
    736K
    6.88%
  • OPPO
    306K
    2.86%
  • HUAWEI
    174K
    1.63%
  • Vivo
    48K
    0.45%
  • Honor
    43K
    0.4%
  • OnePlus
    37K
    0.35%
  • RealMe
    23K
    0.22%
  • Motorola
    21K
    0.2%
  • SONY
    9K
    0.08%
  • Nokia
    4K
    0.04%
  • TECNO
    3K
    0.03%
  • LG
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    24.9M
    71.69%
  • English
    2.8M
    8.14%
  • Tamil
    1.2M
    3.49%
  • Portuguese
    715K
    2.06%
  • Italian
    663K
    1.91%
  • Spanish
    483K
    1.39%
  • Turkish
    467K
    1.34%
  • Telugu
    409K
    1.18%
  • Arabic
    339K
    0.98%
  • Romanian
    274K
    0.79%
  • Malayalam
    264K
    0.76%
  • Russian
    255K
    0.73%
  • Dutch
    227K
    0.65%
  • Swedish
    209K
    0.6%
  • Polish
    209K
    0.6%
  • Vietnamese
    166K
    0.48%
  • Kannada
    135K
    0.39%
  • Malay
    118K
    0.34%
  • Hindi
    109K
    0.31%
  • Traditional Chinese
    107K
    0.31%
  • Indonesian
    105K
    0.3%
  • Japanese
    98K
    0.28%
  • German
    90K
    0.26%
  • Hungarian
    80K
    0.23%
  • Gujarati
    55K
    0.16%
  • Korean
    48K
    0.14%
  • Thai
    43K
    0.12%
  • Marathi
    35K
    0.1%
  • Ukrainian
    30K
    0.09%
  • Punjabi
    25K
    0.07%
  • Hebrew
    12K
    0.03%
  • Finnish
    8K
    0.02%
  • Greek
    6K
    0.02%
  • Czech
    4K
    0.01%
  • Bengali
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Business Services
    15.7M
    6.12%
  • Apps
    15.6M
    6.1%
  • News & Entertainment
    15M
    5.88%
  • Beauty & Personal Care
    14.5M
    5.65%
  • Apparel & Accessories
    14.4M
    5.65%
  • Games
    14M
    5.46%
  • Life Services
    14M
    5.46%
  • Food & Beverage
    13.9M
    5.45%
  • Travel
    13.5M
    5.26%
  • Tech & Electronics
    13.3M
    5.21%
  • Appliances
    13.1M
    5.11%
  • Household Products
    12.9M
    5.04%
  • Home Improvement
    12.8M
    5.01%
  • E-Commerce
    11.5M
    4.51%
  • Financial Services
    11.5M
    4.5%
  • Vehicles & Transportation
    11.3M
    4.41%
  • Pets
    10.8M
    4.23%
  • Education
    10.2M
    4.01%
  • Baby, Kids & Maternity
    9.1M
    3.58%
  • Sports & Outdoors
    8.6M
    3.36%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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