TikTok Ad Targeting & Audience in Switzerland 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Switzerland. TikTok Ad Targeting in Switzerland now has more than 2.5M Audience.

In December 2025, Ad Targeting in Switzerland exceeds 2.7M.

In January 2026, Ad Targeting in Switzerland exceeds 2.5M, an increase of -228K, and the GDP per capita in Switzerland is $86.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Switzerland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    955K
    38.02%
  • FEMALE
    1.5M
    61.98%

TikTok Targeting Audience Switzerland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    596K
    23.71%
  • 25-34
    821K
    32.66%
  • 35-44
    477K
    18.97%
  • 45-54
    387K
    15.39%
  • 55+
    232K
    9.23%

TikTok Targeting Audience Switzerland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    518K
    66.67%
  • Samsung
    197K
    25.35%
  • OPPO
    20K
    2.57%
  • Xiaomi
    16K
    2.06%
  • HUAWEI
    10K
    1.29%
  • OnePlus
    2K
    0.26%
  • Nokia
    2K
    0.26%
  • Zen Admire Unity
    1K
    0.13%
  • ZTE
    1K
    0.13%
  • Vivo
    1K
    0.13%
  • TECNO
    1K
    0.13%
  • SONY
    1K
    0.13%
  • RealMe
    1K
    0.13%
  • Motorola
    1K
    0.13%
  • LG
    1K
    0.13%
  • Infinix
    1K
    0.13%
  • ITEL
    1K
    0.13%
  • Honor
    1K
    0.13%
  • Discovery
    1K
    0.13%

TikTok Targeting Audience Switzerland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    1.2M
    33.1%
  • English
    757K
    19.76%
  • French
    667K
    17.41%
  • Italian
    242K
    6.32%
  • Portuguese
    149K
    3.89%
  • Tamil
    127K
    3.32%
  • Spanish
    122K
    3.18%
  • Turkish
    79K
    2.06%
  • Russian
    48K
    1.25%
  • Telugu
    45K
    1.17%
  • Arabic
    31K
    0.81%
  • Swedish
    29K
    0.76%
  • Polish
    29K
    0.76%
  • Romanian
    27K
    0.7%
  • Dutch
    27K
    0.7%
  • Malayalam
    24K
    0.63%
  • Traditional Chinese
    19K
    0.5%
  • Hungarian
    17K
    0.44%
  • Vietnamese
    16K
    0.42%
  • Kannada
    13K
    0.34%
  • Thai
    11K
    0.29%
  • Ukrainian
    10K
    0.26%
  • Malay
    10K
    0.26%
  • Indonesian
    9K
    0.23%
  • Hindi
    9K
    0.23%
  • Japanese
    8K
    0.21%
  • Greek
    7K
    0.18%
  • Finnish
    6K
    0.16%
  • Marathi
    4K
    0.1%
  • Korean
    4K
    0.1%
  • Gujarati
    4K
    0.1%
  • Punjabi
    3K
    0.08%
  • Czech
    3K
    0.08%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Switzerland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.3M
    5.91%
  • News & Entertainment
    1.3M
    5.82%
  • Beauty & Personal Care
    1.3M
    5.8%
  • Life Services
    1.3M
    5.73%
  • Food & Beverage
    1.3M
    5.68%
  • Business Services
    1.3M
    5.62%
  • Games
    1.2M
    5.51%
  • Apparel & Accessories
    1.2M
    5.49%
  • Appliances
    1.2M
    5.24%
  • Home Improvement
    1.1M
    5.13%
  • Travel
    1.1M
    5.1%
  • Financial Services
    1.1M
    5.07%
  • Tech & Electronics
    1.1M
    5%
  • Household Products
    1.1M
    4.94%
  • Vehicles & Transportation
    1.1M
    4.78%
  • Education
    1.1M
    4.75%
  • E-Commerce
    1M
    4.4%
  • Sports & Outdoors
    962K
    4.12%
  • Pets
    721K
    3.09%
  • Baby, Kids & Maternity
    658K
    2.82%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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