TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 21.1M Audience.

In December 2024, Ad Targeting in Malaysia exceeds 32.3M.

In January 2025, Ad Targeting in Malaysia exceeds 21.1M, an increase of -11.1M, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.4M
    49.17%
  • FEMALE
    10.7M
    50.83%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.6M
    21.92%
  • 25-34
    5.7M
    26.94%
  • 35-44
    5M
    23.94%
  • 45-54
    3.1M
    14.67%
  • 55+
    2.6M
    12.53%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.2M
    27.29%
  • OPPO
    2.1M
    18.05%
  • Vivo
    2.1M
    18.01%
  • Samsung
    1.7M
    14.11%
  • Xiaomi
    1.2M
    10.34%
  • RealMe
    672K
    5.57%
  • HUAWEI
    497K
    4.12%
  • Honor
    171K
    1.42%
  • Infinix
    49K
    0.41%
  • TECNO
    21K
    0.17%
  • SONY
    17K
    0.14%
  • OnePlus
    17K
    0.14%
  • Nokia
    9K
    0.07%
  • LG
    5K
    0.04%
  • ITEL
    5K
    0.04%
  • ZTE
    4K
    0.03%
  • Motorola
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    14.4M
    47.64%
  • Malay
    10M
    33.32%
  • Indonesian
    2.7M
    9.22%
  • Traditional Chinese
    820K
    2.71%
  • Bengali
    381K
    1.26%
  • Tamil
    373K
    1.23%
  • Japanese
    168K
    0.56%
  • Arabic
    140K
    0.46%
  • Thai
    136K
    0.45%
  • Spanish
    130K
    0.43%
  • Hindi
    115K
    0.38%
  • Malayalam
    89K
    0.29%
  • Vietnamese
    80K
    0.26%
  • Telugu
    70K
    0.23%
  • Italian
    57K
    0.19%
  • Finnish
    54K
    0.18%
  • Korean
    42K
    0.14%
  • French
    41K
    0.14%
  • Portuguese
    35K
    0.12%
  • Polish
    33K
    0.11%
  • Kannada
    29K
    0.1%
  • Turkish
    28K
    0.09%
  • Swedish
    26K
    0.09%
  • German
    22K
    0.07%
  • Dutch
    17K
    0.06%
  • Marathi
    16K
    0.05%
  • Gujarati
    16K
    0.05%
  • Hungarian
    12K
    0.04%
  • Russian
    11K
    0.04%
  • Punjabi
    10K
    0.03%
  • Romanian
    6K
    0.02%
  • Czech
    5K
    0.02%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    16.7M
    6.45%
  • Apps
    16.6M
    6.4%
  • Apparel & Accessories
    16.2M
    6.26%
  • Food & Beverage
    16M
    6.18%
  • News & Entertainment
    15.7M
    6.07%
  • Tech & Electronics
    15.6M
    6.04%
  • Life Services
    15.4M
    5.94%
  • Business Services
    14.7M
    5.69%
  • Household Products
    14.5M
    5.61%
  • Games
    14M
    5.41%
  • Home Improvement
    13.9M
    5.37%
  • Vehicles & Transportation
    13.8M
    5.32%
  • Appliances
    13.2M
    5.1%
  • Travel
    11.5M
    4.45%
  • Sports & Outdoors
    9.9M
    3.83%
  • Baby, Kids & Maternity
    9.5M
    3.69%
  • Education
    9.4M
    3.65%
  • Pets
    8.2M
    3.2%
  • Financial Services
    7.7M
    3%
  • E-Commerce
    6M
    2.32%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].