TikTok Ad Targeting & Audience in Korea 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Korea. TikTok Ad Targeting in Korea now has more than 17.2M Audience.

In January 2026, Ad Targeting in Korea exceeds 14.5M.

In February 2026, Ad Targeting in Korea exceeds 17.2M, an increase of +2.6M, and the GDP per capita in Korea is $31.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Korea Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.1M
    52.95%
  • FEMALE
    8M
    47.05%

TikTok Targeting Audience Korea Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.5M
    14.92%
  • 25-34
    6.5M
    37.88%
  • 35-44
    2.9M
    17.12%
  • 45-54
    2.5M
    14.81%
  • 55+
    2.6M
    15.27%

TikTok Targeting Audience Korea Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    3.7M
    67.31%
  • Apple
    1.6M
    29.35%
  • LG
    81K
    1.46%
  • Xiaomi
    37K
    0.66%
  • OPPO
    24K
    0.43%
  • Vivo
    17K
    0.31%
  • RealMe
    6K
    0.11%
  • SONY
    5K
    0.09%
  • HUAWEI
    4K
    0.07%
  • TECNO
    2K
    0.04%
  • Infinix
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • OnePlus
    1K
    0.02%
  • Nokia
    1K
    0.02%
  • Motorola
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Honor
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Korea Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Korean
    15.2M
    83.8%
  • English
    1M
    5.49%
  • Vietnamese
    695K
    3.82%
  • Thai
    260K
    1.43%
  • Russian
    258K
    1.42%
  • Indonesian
    115K
    0.63%
  • Turkish
    84K
    0.46%
  • Traditional Chinese
    82K
    0.45%
  • Japanese
    68K
    0.37%
  • Malay
    60K
    0.33%
  • Tamil
    54K
    0.3%
  • Portuguese
    48K
    0.26%
  • Hindi
    28K
    0.15%
  • Telugu
    27K
    0.15%
  • Swedish
    22K
    0.12%
  • Polish
    22K
    0.12%
  • Spanish
    19K
    0.1%
  • Dutch
    18K
    0.1%
  • Malayalam
    17K
    0.09%
  • Arabic
    12K
    0.07%
  • French
    9K
    0.05%
  • Romanian
    8K
    0.04%
  • Marathi
    8K
    0.04%
  • Italian
    7K
    0.04%
  • Punjabi
    5K
    0.03%
  • Ukrainian
    3K
    0.02%
  • Kannada
    3K
    0.02%
  • German
    3K
    0.02%
  • Hungarian
    2K
    0.01%
  • Gujarati
    2K
    0.01%
  • Finnish
    2K
    0.01%
  • Bengali
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Korea Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8.6M
    8.87%
  • News & Entertainment
    8.2M
    8.46%
  • Games
    8M
    8.28%
  • Business Services
    7.2M
    7.39%
  • Beauty & Personal Care
    6.6M
    6.84%
  • Life Services
    6.2M
    6.37%
  • Apparel & Accessories
    6M
    6.22%
  • Tech & Electronics
    5.9M
    6.1%
  • Food & Beverage
    5.8M
    6.01%
  • Education
    4.8M
    4.96%
  • Household Products
    4.5M
    4.61%
  • Financial Services
    4.2M
    4.36%
  • Vehicles & Transportation
    4M
    4.14%
  • Home Improvement
    3.7M
    3.85%
  • Appliances
    3.2M
    3.31%
  • Travel
    3.1M
    3.23%
  • Sports & Outdoors
    2.8M
    2.97%
  • E-Commerce
    1.6M
    1.73%
  • Baby, Kids & Maternity
    1.3M
    1.33%
  • Pets
    933K
    0.96%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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