TikTok Ad Targeting & Audience in Korea 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Korea. TikTok Ad Targeting in Korea now has more than 14.5M Audience.

In December 2025, Ad Targeting in Korea exceeds 13.3M.

In January 2026, Ad Targeting in Korea exceeds 14.5M, an increase of +1.1M, and the GDP per capita in Korea is $31.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Korea Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.6M
    59.46%
  • FEMALE
    5.8M
    40.54%

TikTok Targeting Audience Korea Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.2M
    15.62%
  • 25-34
    5.2M
    36.02%
  • 35-44
    2.4M
    16.86%
  • 45-54
    2.2M
    15.38%
  • 55+
    2.3M
    16.11%

TikTok Targeting Audience Korea Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    3.3M
    66.96%
  • Apple
    1.4M
    29.71%
  • LG
    70K
    1.42%
  • Xiaomi
    34K
    0.69%
  • OPPO
    22K
    0.45%
  • Vivo
    13K
    0.26%
  • RealMe
    6K
    0.12%
  • HUAWEI
    4K
    0.08%
  • SONY
    3K
    0.06%
  • TECNO
    2K
    0.04%
  • OnePlus
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • Nokia
    1K
    0.02%
  • Motorola
    1K
    0.02%
  • Infinix
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Honor
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Korea Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Korean
    12.7M
    82.64%
  • English
    955K
    6.21%
  • Vietnamese
    631K
    4.11%
  • Russian
    255K
    1.66%
  • Thai
    237K
    1.54%
  • Indonesian
    91K
    0.59%
  • Traditional Chinese
    83K
    0.54%
  • Japanese
    68K
    0.44%
  • Malay
    50K
    0.33%
  • Tamil
    42K
    0.27%
  • Portuguese
    40K
    0.26%
  • Hindi
    25K
    0.16%
  • Turkish
    21K
    0.14%
  • Telugu
    21K
    0.14%
  • Swedish
    19K
    0.12%
  • Spanish
    19K
    0.12%
  • Polish
    18K
    0.12%
  • Dutch
    15K
    0.1%
  • Malayalam
    14K
    0.09%
  • Arabic
    11K
    0.07%
  • French
    9K
    0.06%
  • Romanian
    6K
    0.04%
  • Marathi
    6K
    0.04%
  • Punjabi
    5K
    0.03%
  • Italian
    5K
    0.03%
  • Kannada
    3K
    0.02%
  • German
    3K
    0.02%
  • Ukrainian
    2K
    0.01%
  • Gujarati
    2K
    0.01%
  • Bengali
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Finnish
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Korea Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    7.9M
    8.6%
  • News & Entertainment
    7.5M
    8.24%
  • Games
    7.2M
    7.88%
  • Business Services
    6.7M
    7.39%
  • Beauty & Personal Care
    6.2M
    6.82%
  • Life Services
    5.9M
    6.46%
  • Apparel & Accessories
    5.8M
    6.36%
  • Food & Beverage
    5.4M
    5.97%
  • Tech & Electronics
    5.2M
    5.65%
  • Education
    4.4M
    4.85%
  • Household Products
    4.2M
    4.6%
  • Financial Services
    4M
    4.36%
  • Vehicles & Transportation
    3.9M
    4.26%
  • Home Improvement
    3.5M
    3.85%
  • Travel
    3.4M
    3.79%
  • Appliances
    3.3M
    3.66%
  • Sports & Outdoors
    2.8M
    3.13%
  • E-Commerce
    1.7M
    1.91%
  • Pets
    1M
    1.16%
  • Baby, Kids & Maternity
    983K
    1.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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