TikTok Ad Targeting & Audience in Korea 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Korea. TikTok Ad Targeting in Korea now has more than 7.8M Audience.

In December 2024, Ad Targeting in Korea exceeds 7.7M.

In January 2025, Ad Targeting in Korea exceeds 7.8M, an increase of +76K, and the GDP per capita in Korea is $31.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Korea Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    3.8M
    48.63%
  • FEMALE
    4M
    51.37%

TikTok Targeting Audience Korea Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.3M
    30.23%
  • 25-34
    2.4M
    31.16%
  • 35-44
    1.3M
    16.55%
  • 45-54
    946K
    12.02%
  • 55+
    789K
    10.03%

TikTok Targeting Audience Korea Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    2.2M
    56.57%
  • Apple
    1.5M
    39.74%
  • LG
    47K
    1.19%
  • Xiaomi
    32K
    0.81%
  • OPPO
    28K
    0.71%
  • Vivo
    15K
    0.38%
  • RealMe
    7K
    0.18%
  • HUAWEI
    5K
    0.13%
  • Infinix
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • SONY
    1K
    0.03%
  • OnePlus
    1K
    0.03%
  • Nokia
    1K
    0.03%
  • Motorola
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Honor
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Korea Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Korean
    6.4M
    74.28%
  • English
    907K
    10.46%
  • Vietnamese
    388K
    4.48%
  • Thai
    244K
    2.81%
  • Russian
    189K
    2.18%
  • Japanese
    130K
    1.5%
  • Indonesian
    98K
    1.13%
  • Traditional Chinese
    59K
    0.68%
  • Spanish
    36K
    0.42%
  • Hindi
    24K
    0.28%
  • Arabic
    21K
    0.24%
  • Malay
    18K
    0.21%
  • French
    15K
    0.17%
  • Portuguese
    12K
    0.14%
  • Italian
    10K
    0.12%
  • Turkish
    9K
    0.1%
  • Tamil
    9K
    0.1%
  • Malayalam
    6K
    0.07%
  • Swedish
    5K
    0.06%
  • Polish
    5K
    0.06%
  • German
    5K
    0.06%
  • Telugu
    4K
    0.05%
  • Gujarati
    4K
    0.05%
  • Finnish
    4K
    0.05%
  • Dutch
    4K
    0.05%
  • Bengali
    4K
    0.05%
  • Marathi
    3K
    0.03%
  • Hungarian
    3K
    0.03%
  • Punjabi
    2K
    0.02%
  • Kannada
    2K
    0.02%
  • Ukrainian
    1K
    0.01%
  • Romanian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Korea Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    5.1M
    8.15%
  • Apps
    5.1M
    8.14%
  • News & Entertainment
    5M
    8.12%
  • Beauty & Personal Care
    4.2M
    6.83%
  • Apparel & Accessories
    4.2M
    6.83%
  • Business Services
    4.1M
    6.58%
  • Food & Beverage
    4M
    6.46%
  • Life Services
    3.9M
    6.37%
  • Tech & Electronics
    3.8M
    6.18%
  • Household Products
    3.4M
    5.53%
  • Appliances
    2.9M
    4.75%
  • Vehicles & Transportation
    2.7M
    4.41%
  • Financial Services
    2.6M
    4.16%
  • Travel
    2.4M
    3.95%
  • Education
    2.2M
    3.56%
  • Home Improvement
    2.1M
    3.47%
  • E-Commerce
    1.4M
    2.31%
  • Sports & Outdoors
    1.3M
    2.07%
  • Pets
    727K
    1.16%
  • Baby, Kids & Maternity
    595K
    0.95%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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