TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 20.8M Audience.

In December 2024, Ad Targeting in Spain exceeds 20.8M.

In January 2025, Ad Targeting in Spain exceeds 20.8M, an increase of +14K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.6M
    46.41%
  • FEMALE
    11.1M
    53.59%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.2M
    20.51%
  • 25-34
    5.2M
    24.97%
  • 35-44
    3.9M
    18.83%
  • 45-54
    3.9M
    18.81%
  • 55+
    3.5M
    16.87%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.7M
    40.06%
  • Samsung
    2.8M
    24.45%
  • Xiaomi
    2.6M
    22.55%
  • OPPO
    797K
    6.79%
  • HUAWEI
    255K
    2.17%
  • Vivo
    160K
    1.36%
  • RealMe
    100K
    0.85%
  • Honor
    57K
    0.49%
  • OnePlus
    50K
    0.43%
  • Motorola
    35K
    0.3%
  • LG
    33K
    0.28%
  • ZTE
    11K
    0.09%
  • SONY
    6K
    0.05%
  • Nokia
    5K
    0.04%
  • TECNO
    4K
    0.03%
  • Infinix
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    19.4M
    72.86%
  • English
    4.2M
    15.72%
  • French
    519K
    1.94%
  • Arabic
    390K
    1.46%
  • Portuguese
    345K
    1.29%
  • Italian
    332K
    1.24%
  • Romanian
    173K
    0.65%
  • Russian
    126K
    0.47%
  • German
    121K
    0.45%
  • Traditional Chinese
    109K
    0.41%
  • Tamil
    106K
    0.4%
  • Bengali
    103K
    0.38%
  • Japanese
    81K
    0.3%
  • Dutch
    76K
    0.28%
  • Swedish
    56K
    0.21%
  • Finnish
    56K
    0.21%
  • Polish
    49K
    0.18%
  • Hindi
    44K
    0.16%
  • Malayalam
    41K
    0.15%
  • Turkish
    38K
    0.14%
  • Telugu
    33K
    0.12%
  • Ukrainian
    32K
    0.12%
  • Malay
    32K
    0.12%
  • Vietnamese
    30K
    0.11%
  • Hungarian
    28K
    0.1%
  • Indonesian
    25K
    0.09%
  • Kannada
    23K
    0.09%
  • Korean
    20K
    0.07%
  • Punjabi
    13K
    0.05%
  • Gujarati
    12K
    0.04%
  • Czech
    12K
    0.04%
  • Marathi
    11K
    0.04%
  • Thai
    10K
    0.04%
  • Greek
    4K
    0.01%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    13.2M
    6.15%
  • News & Entertainment
    13M
    6.07%
  • Beauty & Personal Care
    12.5M
    5.83%
  • Life Services
    12.3M
    5.75%
  • Business Services
    12.3M
    5.75%
  • Apparel & Accessories
    12.1M
    5.63%
  • Food & Beverage
    11.9M
    5.58%
  • Travel
    11.9M
    5.55%
  • Games
    11.3M
    5.29%
  • Vehicles & Transportation
    11.1M
    5.19%
  • Appliances
    10.7M
    4.99%
  • Tech & Electronics
    10.6M
    4.98%
  • Home Improvement
    10.5M
    4.93%
  • Household Products
    10.4M
    4.86%
  • E-Commerce
    10.2M
    4.78%
  • Financial Services
    9.5M
    4.46%
  • Education
    8.9M
    4.18%
  • Pets
    7.5M
    3.53%
  • Sports & Outdoors
    7.4M
    3.45%
  • Baby, Kids & Maternity
    6.5M
    3.04%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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