TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 23.3M Audience.

In December 2025, Ad Targeting in Spain exceeds 23.2M.

In January 2026, Ad Targeting in Spain exceeds 23.3M, an increase of +28K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.1M
    39.24%
  • FEMALE
    14.1M
    60.76%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4M
    17.32%
  • 25-34
    5.4M
    23.33%
  • 35-44
    4.8M
    20.61%
  • 45-54
    5M
    21.57%
  • 55+
    4M
    17.16%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4M
    45.4%
  • Samsung
    2.1M
    23.54%
  • Xiaomi
    1.6M
    18.65%
  • OPPO
    611K
    6.81%
  • HUAWEI
    156K
    1.74%
  • Vivo
    144K
    1.61%
  • RealMe
    64K
    0.71%
  • Honor
    41K
    0.46%
  • OnePlus
    35K
    0.39%
  • Motorola
    23K
    0.26%
  • LG
    19K
    0.21%
  • ZTE
    6K
    0.07%
  • SONY
    3K
    0.03%
  • Nokia
    3K
    0.03%
  • TECNO
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    21.8M
    74.18%
  • English
    2.3M
    7.98%
  • Portuguese
    759K
    2.57%
  • French
    695K
    2.36%
  • Tamil
    627K
    2.12%
  • Italian
    609K
    2.06%
  • Telugu
    223K
    0.76%
  • Romanian
    220K
    0.75%
  • Malayalam
    174K
    0.59%
  • Russian
    172K
    0.58%
  • Swedish
    159K
    0.54%
  • Dutch
    156K
    0.53%
  • Arabic
    153K
    0.52%
  • Turkish
    121K
    0.41%
  • Polish
    115K
    0.39%
  • Finnish
    115K
    0.39%
  • German
    101K
    0.34%
  • Vietnamese
    100K
    0.34%
  • Kannada
    99K
    0.34%
  • Traditional Chinese
    98K
    0.33%
  • Hindi
    90K
    0.31%
  • Malay
    78K
    0.26%
  • Japanese
    63K
    0.21%
  • Indonesian
    59K
    0.2%
  • Hungarian
    58K
    0.2%
  • Bengali
    42K
    0.14%
  • Ukrainian
    39K
    0.13%
  • Marathi
    33K
    0.11%
  • Gujarati
    29K
    0.1%
  • Punjabi
    23K
    0.08%
  • Korean
    23K
    0.08%
  • Thai
    18K
    0.06%
  • Czech
    4K
    0.01%
  • Hebrew
    3K
    0.01%
  • Greek
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    13.2M
    6.03%
  • News & Entertainment
    13.2M
    6.02%
  • Beauty & Personal Care
    12.9M
    5.87%
  • Business Services
    12.7M
    5.77%
  • Apparel & Accessories
    12.4M
    5.66%
  • Food & Beverage
    12.2M
    5.58%
  • Life Services
    12.1M
    5.5%
  • Home Improvement
    11.8M
    5.38%
  • Tech & Electronics
    11.8M
    5.38%
  • Vehicles & Transportation
    11.4M
    5.22%
  • Games
    11.3M
    5.17%
  • Travel
    11.3M
    5.15%
  • Appliances
    11.1M
    5.06%
  • Household Products
    10.6M
    4.83%
  • Financial Services
    10.2M
    4.67%
  • E-Commerce
    9.7M
    4.45%
  • Education
    9.3M
    4.25%
  • Sports & Outdoors
    7.7M
    3.54%
  • Pets
    7.7M
    3.51%
  • Baby, Kids & Maternity
    6.5M
    2.97%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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