TikTok Ad Targeting & Audience in Netherlands 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Netherlands. TikTok Ad Targeting in Netherlands now has more than 6.7M Audience.

In December 2025, Ad Targeting in Netherlands exceeds 7M.

In January 2026, Ad Targeting in Netherlands exceeds 6.7M, an increase of -309K, and the GDP per capita in Netherlands is $52.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Netherlands Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    2.5M
    37.17%
  • FEMALE
    4.2M
    62.83%

TikTok Targeting Audience Netherlands Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    1.6M
    24.35%
  • 25-34
    2.3M
    34.06%
  • 35-44
    1.3M
    20%
  • 45-54
    797K
    11.79%
  • 55+
    662K
    9.79%

TikTok Targeting Audience Netherlands Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.6M
    67.66%
  • Samsung
    636K
    26.07%
  • OPPO
    58K
    2.38%
  • Xiaomi
    42K
    1.72%
  • OnePlus
    15K
    0.61%
  • HUAWEI
    13K
    0.53%
  • Motorola
    10K
    0.41%
  • SONY
    2K
    0.08%
  • RealMe
    2K
    0.08%
  • Nokia
    2K
    0.08%
  • Zen Admire Unity
    1K
    0.04%
  • ZTE
    1K
    0.04%
  • Vivo
    1K
    0.04%
  • TECNO
    1K
    0.04%
  • LG
    1K
    0.04%
  • Infinix
    1K
    0.04%
  • ITEL
    1K
    0.04%
  • Honor
    1K
    0.04%
  • Discovery
    1K
    0.04%

TikTok Targeting Audience Netherlands Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Dutch
    5.4M
    58.34%
  • English
    2M
    21.53%
  • Tamil
    317K
    3.37%
  • Turkish
    224K
    2.38%
  • Arabic
    196K
    2.08%
  • Polish
    164K
    1.74%
  • German
    145K
    1.54%
  • Spanish
    115K
    1.22%
  • Telugu
    99K
    1.05%
  • Russian
    95K
    1.01%
  • Portuguese
    84K
    0.89%
  • French
    79K
    0.84%
  • Swedish
    66K
    0.7%
  • Romanian
    55K
    0.58%
  • Traditional Chinese
    42K
    0.45%
  • Italian
    38K
    0.4%
  • Vietnamese
    30K
    0.32%
  • Ukrainian
    19K
    0.2%
  • Hungarian
    15K
    0.16%
  • Malayalam
    12K
    0.13%
  • Thai
    11K
    0.12%
  • Indonesian
    11K
    0.12%
  • Greek
    11K
    0.12%
  • Korean
    9K
    0.1%
  • Hindi
    9K
    0.1%
  • Japanese
    8K
    0.08%
  • Punjabi
    7K
    0.07%
  • Malay
    6K
    0.06%
  • Kannada
    6K
    0.06%
  • Finnish
    6K
    0.06%
  • Marathi
    3K
    0.03%
  • Gujarati
    3K
    0.03%
  • Czech
    3K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Netherlands Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    3.8M
    6.11%
  • Apps
    3.7M
    5.92%
  • News & Entertainment
    3.7M
    5.82%
  • Business Services
    3.6M
    5.72%
  • Life Services
    3.6M
    5.69%
  • Apparel & Accessories
    3.5M
    5.63%
  • Food & Beverage
    3.5M
    5.53%
  • Games
    3.5M
    5.52%
  • Home Improvement
    3.4M
    5.34%
  • Travel
    3.2M
    5.12%
  • Household Products
    3.2M
    5.12%
  • Appliances
    3.2M
    5.1%
  • Tech & Electronics
    3.1M
    4.89%
  • Vehicles & Transportation
    3M
    4.86%
  • Financial Services
    3M
    4.76%
  • Education
    2.8M
    4.49%
  • E-Commerce
    2.6M
    4.19%
  • Sports & Outdoors
    2.5M
    3.93%
  • Pets
    2.2M
    3.5%
  • Baby, Kids & Maternity
    1.7M
    2.77%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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