TikTok Ad Targeting & Audience in Denmark 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Denmark. TikTok Ad Targeting in Denmark now has more than 1.5M Audience.

In December 2024, Ad Targeting in Denmark exceeds 1.4M.

In January 2025, Ad Targeting in Denmark exceeds 1.5M, an increase of +35K, and the GDP per capita in Denmark is $60.9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Denmark Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    694K
    46.08%
  • FEMALE
    812K
    53.92%

TikTok Targeting Audience Denmark Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.07%
  • 18-24
    667K
    44.23%
  • 25-34
    441K
    29.24%
  • 35-44
    182K
    12.07%
  • 45-54
    126K
    8.36%
  • 55+
    91K
    6.03%

TikTok Targeting Audience Denmark Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    757K
    81.4%
  • Samsung
    113K
    12.15%
  • OnePlus
    21K
    2.26%
  • Xiaomi
    12K
    1.29%
  • HUAWEI
    8K
    0.86%
  • Motorola
    5K
    0.54%
  • SONY
    2K
    0.22%
  • Zen Admire Unity
    1K
    0.11%
  • ZTE
    1K
    0.11%
  • Vivo
    1K
    0.11%
  • TECNO
    1K
    0.11%
  • RealMe
    1K
    0.11%
  • OPPO
    1K
    0.11%
  • Nokia
    1K
    0.11%
  • LG
    1K
    0.11%
  • Infinix
    1K
    0.11%
  • ITEL
    1K
    0.11%
  • Honor
    1K
    0.11%
  • Discovery
    1K
    0.11%

TikTok Targeting Audience Denmark Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    627K
    62.39%
  • Arabic
    53K
    5.27%
  • German
    41K
    4.08%
  • Spanish
    29K
    2.89%
  • Turkish
    25K
    2.49%
  • Swedish
    22K
    2.19%
  • Russian
    21K
    2.09%
  • Romanian
    18K
    1.79%
  • Polish
    18K
    1.79%
  • Tamil
    17K
    1.69%
  • French
    16K
    1.59%
  • Italian
    13K
    1.29%
  • Traditional Chinese
    12K
    1.19%
  • Dutch
    9K
    0.9%
  • Ukrainian
    8K
    0.8%
  • Portuguese
    7K
    0.7%
  • Malayalam
    7K
    0.7%
  • Japanese
    6K
    0.6%
  • Thai
    5K
    0.5%
  • Telugu
    5K
    0.5%
  • Hindi
    5K
    0.5%
  • Korean
    4K
    0.4%
  • Kannada
    4K
    0.4%
  • Indonesian
    4K
    0.4%
  • Hungarian
    4K
    0.4%
  • Finnish
    4K
    0.4%
  • Vietnamese
    3K
    0.3%
  • Malay
    3K
    0.3%
  • Gujarati
    2K
    0.2%
  • Greek
    2K
    0.2%
  • Czech
    2K
    0.2%
  • Rajasthani
    1K
    0.1%
  • Punjabi
    1K
    0.1%
  • Oriya
    1K
    0.1%
  • Marathi
    1K
    0.1%
  • Hebrew
    1K
    0.1%
  • Haryanavi
    1K
    0.1%
  • Bihari
    1K
    0.1%
  • Bengali
    1K
    0.1%
  • Assamese
    1K
    0.1%

TikTok Denmark Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1M
    5.91%
  • Life Services
    1M
    5.82%
  • News & Entertainment
    1M
    5.8%
  • Beauty & Personal Care
    1M
    5.77%
  • Apparel & Accessories
    998K
    5.71%
  • Food & Beverage
    986K
    5.64%
  • Games
    982K
    5.62%
  • Business Services
    953K
    5.46%
  • Home Improvement
    940K
    5.38%
  • Tech & Electronics
    924K
    5.29%
  • Appliances
    924K
    5.29%
  • Household Products
    918K
    5.26%
  • E-Commerce
    905K
    5.18%
  • Travel
    872K
    4.99%
  • Financial Services
    788K
    4.51%
  • Vehicles & Transportation
    761K
    4.36%
  • Education
    746K
    4.27%
  • Baby, Kids & Maternity
    702K
    4.02%
  • Sports & Outdoors
    568K
    3.25%
  • Pets
    430K
    2.46%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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