TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 152.8M Audience.

In December 2025, Ad Targeting in Brazil exceeds 146.9M.

In January 2026, Ad Targeting in Brazil exceeds 152.8M, an increase of +5.8M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    95.2M
    62.32%
  • FEMALE
    57.5M
    37.68%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.7M
    20.75%
  • 25-34
    58.6M
    38.38%
  • 35-44
    26.3M
    17.23%
  • 45-54
    17.5M
    11.5%
  • 55+
    18.5M
    12.14%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    24.3M
    37.69%
  • Apple
    20.4M
    31.6%
  • Motorola
    10.8M
    16.74%
  • Xiaomi
    7.2M
    11.18%
  • LG
    752K
    1.16%
  • RealMe
    361K
    0.56%
  • OPPO
    308K
    0.48%
  • Infinix
    161K
    0.25%
  • Nokia
    122K
    0.19%
  • TECNO
    32K
    0.05%
  • HUAWEI
    20K
    0.03%
  • OnePlus
    12K
    0.02%
  • ZTE
    8K
    0.01%
  • Vivo
    7K
    0.01%
  • Honor
    6K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    151.1M
    91.3%
  • English
    5.7M
    3.46%
  • Spanish
    2.8M
    1.71%
  • Tamil
    2M
    1.26%
  • Telugu
    693K
    0.42%
  • Swedish
    608K
    0.37%
  • Vietnamese
    429K
    0.26%
  • Traditional Chinese
    364K
    0.22%
  • Turkish
    308K
    0.19%
  • French
    295K
    0.18%
  • Italian
    207K
    0.13%
  • Romanian
    162K
    0.1%
  • Thai
    124K
    0.07%
  • Russian
    117K
    0.07%
  • Korean
    75K
    0.05%
  • Japanese
    73K
    0.04%
  • German
    44K
    0.03%
  • Arabic
    34K
    0.02%
  • Malayalam
    25K
    0.02%
  • Indonesian
    24K
    0.01%
  • Ukrainian
    22K
    0.01%
  • Dutch
    22K
    0.01%
  • Finnish
    21K
    0.01%
  • Polish
    18K
    0.01%
  • Hungarian
    14K
    0.01%
  • Malay
    13K
    0.01%
  • Hindi
    13K
    0.01%
  • Kannada
    12K
    0.01%
  • Gujarati
    8K
    0%
  • Marathi
    7K
    0%
  • Czech
    6K
    0%
  • Hebrew
    4K
    0%
  • Bengali
    4K
    0%
  • Punjabi
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    98.9M
    7.45%
  • News & Entertainment
    90.8M
    6.84%
  • Business Services
    85.9M
    6.48%
  • Games
    83M
    6.26%
  • Beauty & Personal Care
    82.9M
    6.25%
  • Food & Beverage
    80.2M
    6.05%
  • Life Services
    79M
    5.95%
  • Tech & Electronics
    73.6M
    5.55%
  • Apparel & Accessories
    71.2M
    5.37%
  • Household Products
    68.3M
    5.15%
  • Vehicles & Transportation
    66.6M
    5.02%
  • Travel
    64.2M
    4.84%
  • Home Improvement
    61.4M
    4.63%
  • Appliances
    58.5M
    4.41%
  • Education
    56.5M
    4.26%
  • Baby, Kids & Maternity
    52M
    3.92%
  • Financial Services
    45.4M
    3.43%
  • E-Commerce
    43.4M
    3.27%
  • Sports & Outdoors
    34.9M
    2.63%
  • Pets
    29.6M
    2.23%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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