TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 100.7M Audience.

In December 2024, Ad Targeting in Brazil exceeds 126.9M.

In January 2025, Ad Targeting in Brazil exceeds 100.7M, an increase of -26.1M, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    53.3M
    52.95%
  • FEMALE
    47.4M
    47.05%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    27M
    26.86%
  • 25-34
    32.2M
    32.04%
  • 35-44
    19.3M
    19.18%
  • 45-54
    11.6M
    11.58%
  • 55+
    10.4M
    10.32%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    24.9M
    41.12%
  • Apple
    14.9M
    24.6%
  • Motorola
    11.6M
    19.17%
  • Xiaomi
    7.2M
    11.93%
  • LG
    973K
    1.6%
  • RealMe
    520K
    0.86%
  • Infinix
    160K
    0.26%
  • Nokia
    148K
    0.24%
  • TECNO
    36K
    0.06%
  • OPPO
    32K
    0.05%
  • HUAWEI
    23K
    0.04%
  • OnePlus
    9K
    0.01%
  • Vivo
    6K
    0.01%
  • Honor
    6K
    0.01%
  • ZTE
    5K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    99.1M
    86.38%
  • English
    8.1M
    7.08%
  • Spanish
    3.8M
    3.37%
  • Italian
    701K
    0.61%
  • French
    488K
    0.43%
  • Traditional Chinese
    329K
    0.29%
  • Japanese
    274K
    0.24%
  • Tamil
    204K
    0.18%
  • Swedish
    130K
    0.11%
  • Finnish
    117K
    0.1%
  • Arabic
    116K
    0.1%
  • Malay
    102K
    0.09%
  • Korean
    98K
    0.09%
  • Vietnamese
    97K
    0.08%
  • Turkish
    94K
    0.08%
  • Dutch
    82K
    0.07%
  • German
    81K
    0.07%
  • Malayalam
    72K
    0.06%
  • Telugu
    68K
    0.06%
  • Polish
    68K
    0.06%
  • Indonesian
    68K
    0.06%
  • Hungarian
    64K
    0.06%
  • Hindi
    63K
    0.05%
  • Russian
    57K
    0.05%
  • Thai
    56K
    0.05%
  • Kannada
    37K
    0.03%
  • Romanian
    31K
    0.03%
  • Czech
    31K
    0.03%
  • Gujarati
    30K
    0.03%
  • Marathi
    25K
    0.02%
  • Bengali
    19K
    0.02%
  • Punjabi
    13K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Hebrew
    6K
    0.01%
  • Greek
    4K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    63.6M
    7.12%
  • News & Entertainment
    62.8M
    7.04%
  • Beauty & Personal Care
    60.4M
    6.77%
  • Food & Beverage
    58M
    6.49%
  • Games
    56.5M
    6.33%
  • Life Services
    52.5M
    5.87%
  • Business Services
    51.7M
    5.79%
  • Household Products
    50.9M
    5.7%
  • Tech & Electronics
    46.3M
    5.18%
  • Vehicles & Transportation
    44.6M
    5%
  • Apparel & Accessories
    44.1M
    4.94%
  • E-Commerce
    43.4M
    4.86%
  • Travel
    42.6M
    4.77%
  • Appliances
    40.9M
    4.59%
  • Home Improvement
    40.8M
    4.57%
  • Education
    39.3M
    4.4%
  • Financial Services
    31.1M
    3.48%
  • Baby, Kids & Maternity
    22.9M
    2.57%
  • Sports & Outdoors
    20.2M
    2.27%
  • Pets
    20.1M
    2.26%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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