TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 44.5M Audience.

In December 2025, Ad Targeting in Saudi Arabia exceeds 43.5M.

In January 2026, Ad Targeting in Saudi Arabia exceeds 44.5M, an increase of +1M, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    27.9M
    62.64%
  • FEMALE
    16.6M
    37.36%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9M
    20.28%
  • 25-34
    22.9M
    51.49%
  • 35-44
    7.5M
    16.88%
  • 45-54
    2.5M
    5.76%
  • 55+
    2.4M
    5.59%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.8M
    55.94%
  • Samsung
    3.8M
    21.85%
  • HUAWEI
    932K
    5.3%
  • Xiaomi
    706K
    4.01%
  • OPPO
    567K
    3.22%
  • Vivo
    555K
    3.16%
  • Infinix
    289K
    1.64%
  • TECNO
    274K
    1.56%
  • Honor
    253K
    1.44%
  • RealMe
    148K
    0.84%
  • Motorola
    52K
    0.3%
  • OnePlus
    45K
    0.26%
  • Nokia
    35K
    0.2%
  • ITEL
    22K
    0.13%
  • LG
    14K
    0.08%
  • ZTE
    9K
    0.05%
  • SONY
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    29.5M
    54.36%
  • English
    19M
    35.03%
  • Hindi
    859K
    1.58%
  • Spanish
    810K
    1.49%
  • Bengali
    558K
    1.03%
  • Indonesian
    458K
    0.84%
  • Tamil
    357K
    0.66%
  • French
    282K
    0.52%
  • Turkish
    252K
    0.46%
  • Malay
    242K
    0.45%
  • Malayalam
    219K
    0.4%
  • Telugu
    175K
    0.32%
  • Portuguese
    163K
    0.3%
  • Russian
    159K
    0.29%
  • Japanese
    155K
    0.29%
  • Traditional Chinese
    131K
    0.24%
  • Italian
    121K
    0.22%
  • Polish
    111K
    0.2%
  • Vietnamese
    79K
    0.15%
  • Marathi
    75K
    0.14%
  • Korean
    70K
    0.13%
  • Punjabi
    65K
    0.12%
  • Swedish
    64K
    0.12%
  • Gujarati
    58K
    0.11%
  • Kannada
    57K
    0.1%
  • Dutch
    52K
    0.1%
  • Finnish
    46K
    0.08%
  • Hungarian
    34K
    0.06%
  • Romanian
    30K
    0.06%
  • German
    29K
    0.05%
  • Thai
    25K
    0.05%
  • Hebrew
    8K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Czech
    7K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    35.3M
    6.45%
  • Food & Beverage
    34.8M
    6.36%
  • News & Entertainment
    34.2M
    6.24%
  • Beauty & Personal Care
    33.9M
    6.19%
  • Business Services
    33.5M
    6.13%
  • Games
    32.1M
    5.86%
  • Apparel & Accessories
    32M
    5.84%
  • Vehicles & Transportation
    31.5M
    5.75%
  • Tech & Electronics
    31.2M
    5.7%
  • Life Services
    31M
    5.67%
  • Travel
    30.2M
    5.51%
  • Home Improvement
    30M
    5.48%
  • Household Products
    27.3M
    4.99%
  • Appliances
    26.8M
    4.89%
  • Education
    24.8M
    4.53%
  • Baby, Kids & Maternity
    22.7M
    4.15%
  • Financial Services
    18.7M
    3.43%
  • Sports & Outdoors
    18.6M
    3.4%
  • E-Commerce
    11.4M
    2.08%
  • Pets
    7.3M
    1.33%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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