TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 37.4M Audience.

In December 2024, Ad Targeting in Saudi Arabia exceeds 37M.

In January 2025, Ad Targeting in Saudi Arabia exceeds 37.4M, an increase of +379K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    22.7M
    60.94%
  • FEMALE
    14.6M
    39.06%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.3M
    27.73%
  • 25-34
    17M
    45.63%
  • 35-44
    5.9M
    15.87%
  • 45-54
    2M
    5.51%
  • 55+
    1.9M
    5.27%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.7M
    52.99%
  • Samsung
    4.7M
    23.36%
  • HUAWEI
    1.2M
    6.25%
  • Xiaomi
    806K
    3.96%
  • OPPO
    635K
    3.12%
  • Vivo
    609K
    2.99%
  • TECNO
    391K
    1.92%
  • Infinix
    360K
    1.77%
  • Honor
    339K
    1.67%
  • RealMe
    166K
    0.82%
  • Motorola
    68K
    0.33%
  • Nokia
    54K
    0.27%
  • OnePlus
    42K
    0.21%
  • ITEL
    38K
    0.19%
  • LG
    15K
    0.07%
  • ZTE
    10K
    0.05%
  • SONY
    4K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    26.8M
    59.12%
  • English
    14.7M
    32.5%
  • Bengali
    956K
    2.1%
  • Hindi
    693K
    1.52%
  • Indonesian
    375K
    0.82%
  • French
    197K
    0.43%
  • Spanish
    184K
    0.4%
  • Japanese
    162K
    0.36%
  • Traditional Chinese
    154K
    0.34%
  • Malay
    140K
    0.31%
  • Malayalam
    129K
    0.28%
  • Turkish
    123K
    0.27%
  • Tamil
    97K
    0.21%
  • Russian
    59K
    0.13%
  • Portuguese
    58K
    0.13%
  • Korean
    54K
    0.12%
  • Italian
    47K
    0.1%
  • Telugu
    43K
    0.09%
  • Punjabi
    43K
    0.09%
  • Marathi
    37K
    0.08%
  • Polish
    34K
    0.07%
  • Gujarati
    31K
    0.07%
  • German
    30K
    0.07%
  • Finnish
    25K
    0.05%
  • Vietnamese
    24K
    0.05%
  • Thai
    19K
    0.04%
  • Swedish
    19K
    0.04%
  • Kannada
    18K
    0.04%
  • Dutch
    18K
    0.04%
  • Hungarian
    13K
    0.03%
  • Romanian
    10K
    0.02%
  • Czech
    7K
    0.02%
  • Hebrew
    6K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    30.1M
    6.36%
  • Food & Beverage
    30M
    6.33%
  • Beauty & Personal Care
    29.8M
    6.3%
  • News & Entertainment
    29.4M
    6.22%
  • Business Services
    28.6M
    6.06%
  • Apparel & Accessories
    27.7M
    5.86%
  • Tech & Electronics
    27.3M
    5.78%
  • Life Services
    27.1M
    5.73%
  • Games
    26.9M
    5.69%
  • Travel
    25.9M
    5.48%
  • Home Improvement
    25.6M
    5.41%
  • Vehicles & Transportation
    25.5M
    5.39%
  • Appliances
    24.1M
    5.09%
  • Household Products
    24.1M
    5.09%
  • Financial Services
    19.6M
    4.16%
  • Education
    18.4M
    3.9%
  • Sports & Outdoors
    17.4M
    3.68%
  • Baby, Kids & Maternity
    15.5M
    3.28%
  • E-Commerce
    10.8M
    2.3%
  • Pets
    9M
    1.9%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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