TikTok Ad Targeting & Audience in New Zealand 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in New Zealand. TikTok Ad Targeting in New Zealand now has more than 2M Audience.

In December 2024, Ad Targeting in New Zealand exceeds 2M.

In January 2025, Ad Targeting in New Zealand exceeds 2M, an increase of -1K, and the GDP per capita in New Zealand is $41.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience New Zealand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.1M
    55.48%
  • FEMALE
    922K
    44.52%

TikTok Targeting Audience New Zealand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.05%
  • 18-24
    763K
    36.81%
  • 25-34
    775K
    37.39%
  • 35-44
    288K
    13.89%
  • 45-54
    143K
    6.9%
  • 55+
    103K
    4.97%

TikTok Targeting Audience New Zealand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    769K
    65.95%
  • Samsung
    295K
    25.3%
  • OPPO
    59K
    5.06%
  • HUAWEI
    13K
    1.11%
  • Xiaomi
    9K
    0.77%
  • Vivo
    3K
    0.26%
  • RealMe
    2K
    0.17%
  • OnePlus
    2K
    0.17%
  • Nokia
    2K
    0.17%
  • Motorola
    2K
    0.17%
  • Honor
    2K
    0.17%
  • Zen Admire Unity
    1K
    0.09%
  • ZTE
    1K
    0.09%
  • TECNO
    1K
    0.09%
  • SONY
    1K
    0.09%
  • LG
    1K
    0.09%
  • Infinix
    1K
    0.09%
  • ITEL
    1K
    0.09%
  • Discovery
    1K
    0.09%

TikTok Targeting Audience New Zealand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2M
    87.86%
  • Spanish
    30K
    1.3%
  • Hindi
    24K
    1.04%
  • Tamil
    19K
    0.82%
  • Japanese
    19K
    0.82%
  • Traditional Chinese
    15K
    0.65%
  • Punjabi
    15K
    0.65%
  • French
    13K
    0.56%
  • Vietnamese
    12K
    0.52%
  • Italian
    11K
    0.48%
  • Arabic
    11K
    0.48%
  • Portuguese
    10K
    0.43%
  • Thai
    9K
    0.39%
  • Indonesian
    8K
    0.35%
  • Telugu
    7K
    0.3%
  • Malayalam
    7K
    0.3%
  • Korean
    7K
    0.3%
  • German
    7K
    0.3%
  • Dutch
    6K
    0.26%
  • Malay
    5K
    0.22%
  • Gujarati
    5K
    0.22%
  • Swedish
    4K
    0.17%
  • Russian
    4K
    0.17%
  • Polish
    4K
    0.17%
  • Kannada
    4K
    0.17%
  • Turkish
    3K
    0.13%
  • Hungarian
    3K
    0.13%
  • Finnish
    3K
    0.13%
  • Romanian
    2K
    0.09%
  • Marathi
    2K
    0.09%
  • Bengali
    2K
    0.09%
  • Ukrainian
    1K
    0.04%
  • Rajasthani
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Hebrew
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok New Zealand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.5M
    6.5%
  • News & Entertainment
    1.5M
    6.33%
  • Food & Beverage
    1.4M
    6.14%
  • Beauty & Personal Care
    1.4M
    5.94%
  • Games
    1.3M
    5.8%
  • Household Products
    1.3M
    5.79%
  • Business Services
    1.3M
    5.73%
  • Life Services
    1.3M
    5.71%
  • Apparel & Accessories
    1.3M
    5.56%
  • Tech & Electronics
    1.2M
    5.01%
  • Home Improvement
    1.1M
    4.85%
  • Education
    1.1M
    4.6%
  • Sports & Outdoors
    1M
    4.54%
  • Vehicles & Transportation
    1M
    4.49%
  • Travel
    1M
    4.36%
  • Appliances
    982K
    4.09%
  • E-Commerce
    905K
    3.77%
  • Baby, Kids & Maternity
    899K
    3.74%
  • Pets
    854K
    3.56%
  • Financial Services
    835K
    3.48%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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