TikTok Ad Targeting & Audience in New Zealand 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in New Zealand. TikTok Ad Targeting in New Zealand now has more than 2.3M Audience.

In January 2026, Ad Targeting in New Zealand exceeds 2.2M.

In February 2026, Ad Targeting in New Zealand exceeds 2.3M, an increase of +44K, and the GDP per capita in New Zealand is $41.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience New Zealand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.2M
    52.26%
  • FEMALE
    1.1M
    47.74%

TikTok Targeting Audience New Zealand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    636K
    27.16%
  • 25-34
    1M
    45.47%
  • 35-44
    331K
    14.13%
  • 45-54
    174K
    7.43%
  • 55+
    135K
    5.76%

TikTok Targeting Audience New Zealand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    658K
    68.9%
  • Samsung
    220K
    23.04%
  • OPPO
    45K
    4.71%
  • HUAWEI
    7K
    0.73%
  • Xiaomi
    6K
    0.63%
  • Vivo
    3K
    0.31%
  • OnePlus
    2K
    0.21%
  • Nokia
    2K
    0.21%
  • Honor
    2K
    0.21%
  • Zen Admire Unity
    1K
    0.1%
  • ZTE
    1K
    0.1%
  • TECNO
    1K
    0.1%
  • SONY
    1K
    0.1%
  • RealMe
    1K
    0.1%
  • Motorola
    1K
    0.1%
  • LG
    1K
    0.1%
  • Infinix
    1K
    0.1%
  • ITEL
    1K
    0.1%
  • Discovery
    1K
    0.1%

TikTok Targeting Audience New Zealand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.2M
    82.36%
  • Tamil
    73K
    2.63%
  • Spanish
    45K
    1.62%
  • Telugu
    31K
    1.12%
  • Hindi
    31K
    1.12%
  • French
    24K
    0.87%
  • Italian
    22K
    0.79%
  • Vietnamese
    21K
    0.76%
  • Portuguese
    21K
    0.76%
  • Punjabi
    19K
    0.69%
  • Malayalam
    18K
    0.65%
  • Japanese
    17K
    0.61%
  • Indonesian
    16K
    0.58%
  • Traditional Chinese
    13K
    0.47%
  • Swedish
    13K
    0.47%
  • Dutch
    13K
    0.47%
  • Polish
    12K
    0.43%
  • Thai
    11K
    0.4%
  • Malay
    10K
    0.36%
  • Turkish
    9K
    0.32%
  • Korean
    9K
    0.32%
  • Kannada
    9K
    0.32%
  • Russian
    7K
    0.25%
  • Finnish
    7K
    0.25%
  • Gujarati
    6K
    0.22%
  • Arabic
    6K
    0.22%
  • Hungarian
    5K
    0.18%
  • Romanian
    4K
    0.14%
  • Marathi
    4K
    0.14%
  • German
    3K
    0.11%
  • Ukrainian
    1K
    0.04%
  • Rajasthani
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Hebrew
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Bengali
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok New Zealand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    1.7M
    6.48%
  • Apps
    1.7M
    6.48%
  • Food & Beverage
    1.6M
    6.16%
  • Games
    1.5M
    6.03%
  • Business Services
    1.5M
    6.02%
  • Beauty & Personal Care
    1.5M
    5.83%
  • Life Services
    1.4M
    5.62%
  • Travel
    1.4M
    5.59%
  • Apparel & Accessories
    1.4M
    5.47%
  • Household Products
    1.3M
    4.99%
  • Home Improvement
    1.3M
    4.97%
  • Tech & Electronics
    1.3M
    4.96%
  • Appliances
    1.2M
    4.86%
  • Education
    1.2M
    4.8%
  • Vehicles & Transportation
    1.2M
    4.65%
  • Sports & Outdoors
    1.1M
    4.46%
  • Financial Services
    1M
    4.03%
  • Baby, Kids & Maternity
    887K
    3.35%
  • Pets
    812K
    3.07%
  • E-Commerce
    580K
    2.19%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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