TikTok Ad Targeting & Audience in New Zealand 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in New Zealand. TikTok Ad Targeting in New Zealand now has more than 2.2M Audience.

In December 2025, Ad Targeting in New Zealand exceeds 2.2M.

In January 2026, Ad Targeting in New Zealand exceeds 2.2M, an increase of +21K, and the GDP per capita in New Zealand is $41.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience New Zealand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.2M
    54.9%
  • FEMALE
    1M
    45.1%

TikTok Targeting Audience New Zealand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    635K
    27.63%
  • 25-34
    1M
    45.3%
  • 35-44
    320K
    13.93%
  • 45-54
    169K
    7.35%
  • 55+
    132K
    5.74%

TikTok Targeting Audience New Zealand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    661K
    68.57%
  • Samsung
    227K
    23.55%
  • OPPO
    45K
    4.67%
  • HUAWEI
    7K
    0.73%
  • Xiaomi
    6K
    0.62%
  • Vivo
    3K
    0.31%
  • OnePlus
    2K
    0.21%
  • Honor
    2K
    0.21%
  • Zen Admire Unity
    1K
    0.1%
  • ZTE
    1K
    0.1%
  • TECNO
    1K
    0.1%
  • SONY
    1K
    0.1%
  • RealMe
    1K
    0.1%
  • Nokia
    1K
    0.1%
  • Motorola
    1K
    0.1%
  • LG
    1K
    0.1%
  • Infinix
    1K
    0.1%
  • ITEL
    1K
    0.1%
  • Discovery
    1K
    0.1%

TikTok Targeting Audience New Zealand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.2M
    83.34%
  • Tamil
    62K
    2.31%
  • Spanish
    43K
    1.6%
  • Hindi
    30K
    1.12%
  • Telugu
    26K
    0.97%
  • French
    23K
    0.86%
  • Italian
    20K
    0.74%
  • Vietnamese
    19K
    0.71%
  • Portuguese
    19K
    0.71%
  • Punjabi
    18K
    0.67%
  • Malayalam
    17K
    0.63%
  • Japanese
    16K
    0.6%
  • Indonesian
    14K
    0.52%
  • Traditional Chinese
    13K
    0.48%
  • Dutch
    12K
    0.45%
  • Swedish
    11K
    0.41%
  • Polish
    11K
    0.41%
  • Thai
    10K
    0.37%
  • Malay
    9K
    0.33%
  • Turkish
    8K
    0.3%
  • Kannada
    8K
    0.3%
  • Russian
    7K
    0.26%
  • Korean
    7K
    0.26%
  • Gujarati
    6K
    0.22%
  • Finnish
    6K
    0.22%
  • Arabic
    6K
    0.22%
  • Hungarian
    5K
    0.19%
  • Romanian
    4K
    0.15%
  • Marathi
    4K
    0.15%
  • German
    3K
    0.11%
  • Hebrew
    2K
    0.07%
  • Ukrainian
    1K
    0.04%
  • Rajasthani
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Bengali
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok New Zealand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    1.7M
    6.41%
  • Apps
    1.6M
    6.32%
  • Food & Beverage
    1.6M
    6.15%
  • Beauty & Personal Care
    1.5M
    5.92%
  • Business Services
    1.5M
    5.88%
  • Games
    1.5M
    5.83%
  • Life Services
    1.4M
    5.62%
  • Apparel & Accessories
    1.4M
    5.53%
  • Travel
    1.4M
    5.37%
  • Household Products
    1.3M
    5.17%
  • Home Improvement
    1.3M
    4.94%
  • Tech & Electronics
    1.2M
    4.81%
  • Vehicles & Transportation
    1.2M
    4.58%
  • Appliances
    1.2M
    4.53%
  • Education
    1.1M
    4.51%
  • Sports & Outdoors
    1.1M
    4.48%
  • Financial Services
    1.1M
    4.47%
  • Pets
    942K
    3.55%
  • Baby, Kids & Maternity
    942K
    3.55%
  • E-Commerce
    629K
    2.37%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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