TikTok Ad Targeting & Audience in Kazakhstan 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Kazakhstan. TikTok Ad Targeting in Kazakhstan now has more than 19.7M Audience.

In January 2026, Ad Targeting in Kazakhstan exceeds 19.4M.

In February 2026, Ad Targeting in Kazakhstan exceeds 19.7M, an increase of +366K, and the GDP per capita in Kazakhstan is $9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Kazakhstan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.7M
    54.55%
  • FEMALE
    8.9M
    45.45%

TikTok Targeting Audience Kazakhstan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5M
    25.4%
  • 25-34
    7.9M
    40.19%
  • 35-44
    3.1M
    15.83%
  • 45-54
    1.8M
    9.35%
  • 55+
    1.8M
    9.22%

TikTok Targeting Audience Kazakhstan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.3M
    38.89%
  • Samsung
    2.5M
    29.99%
  • Xiaomi
    1.1M
    13.73%
  • OPPO
    788K
    9.17%
  • Vivo
    405K
    4.71%
  • HUAWEI
    163K
    1.9%
  • RealMe
    53K
    0.62%
  • Honor
    24K
    0.28%
  • TECNO
    19K
    0.22%
  • OnePlus
    13K
    0.15%
  • Infinix
    12K
    0.14%
  • Nokia
    4K
    0.05%
  • Motorola
    3K
    0.03%
  • LG
    3K
    0.03%
  • ZTE
    2K
    0.02%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • SONY
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Kazakhstan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    19.3M
    92.09%
  • English
    942K
    4.48%
  • Turkish
    215K
    1.02%
  • Tamil
    97K
    0.46%
  • Traditional Chinese
    84K
    0.4%
  • Telugu
    53K
    0.25%
  • Swedish
    42K
    0.2%
  • Vietnamese
    41K
    0.19%
  • Ukrainian
    27K
    0.13%
  • Korean
    27K
    0.13%
  • Spanish
    25K
    0.12%
  • Thai
    13K
    0.06%
  • Japanese
    13K
    0.06%
  • French
    12K
    0.06%
  • German
    11K
    0.05%
  • Arabic
    9K
    0.04%
  • Polish
    6K
    0.03%
  • Italian
    5K
    0.02%
  • Indonesian
    4K
    0.02%
  • Hindi
    4K
    0.02%
  • Finnish
    4K
    0.02%
  • Portuguese
    3K
    0.01%
  • Malayalam
    3K
    0.01%
  • Malay
    3K
    0.01%
  • Hungarian
    2K
    0.01%
  • Gujarati
    2K
    0.01%
  • Dutch
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Kannada
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Kazakhstan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15.4M
    6.46%
  • News & Entertainment
    15M
    6.3%
  • Games
    14.2M
    5.96%
  • Food & Beverage
    14.1M
    5.89%
  • Life Services
    14M
    5.86%
  • Beauty & Personal Care
    13.8M
    5.78%
  • Business Services
    13.6M
    5.69%
  • Education
    13.4M
    5.62%
  • Tech & Electronics
    12.5M
    5.26%
  • Apparel & Accessories
    12.5M
    5.26%
  • Vehicles & Transportation
    12.5M
    5.25%
  • Appliances
    12.5M
    5.23%
  • Household Products
    12.4M
    5.2%
  • Home Improvement
    12.4M
    5.19%
  • Financial Services
    10.8M
    4.54%
  • Travel
    10.7M
    4.51%
  • E-Commerce
    10.3M
    4.32%
  • Sports & Outdoors
    8.4M
    3.54%
  • Baby, Kids & Maternity
    5M
    2.13%
  • Pets
    4.8M
    2.01%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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