TikTok Ad Targeting & Audience in Kazakhstan 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Kazakhstan. TikTok Ad Targeting in Kazakhstan now has more than 17.1M Audience.

In December 2024, Ad Targeting in Kazakhstan exceeds 17M.

In January 2025, Ad Targeting in Kazakhstan exceeds 17.1M, an increase of +79K, and the GDP per capita in Kazakhstan is $9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Kazakhstan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.5M
    55.65%
  • FEMALE
    7.6M
    44.35%

TikTok Targeting Audience Kazakhstan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5.9M
    34.53%
  • 25-34
    5.7M
    33.75%
  • 35-44
    2.5M
    14.86%
  • 45-54
    1.5M
    8.9%
  • 55+
    1.3M
    7.96%

TikTok Targeting Audience Kazakhstan Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    3.3M
    33.45%
  • Apple
    3.2M
    32.4%
  • Xiaomi
    1.5M
    15.67%
  • OPPO
    966K
    9.58%
  • Vivo
    466K
    4.62%
  • HUAWEI
    238K
    2.36%
  • RealMe
    69K
    0.68%
  • Honor
    34K
    0.34%
  • TECNO
    30K
    0.3%
  • OnePlus
    17K
    0.17%
  • Infinix
    15K
    0.15%
  • LG
    8K
    0.08%
  • Nokia
    6K
    0.06%
  • Motorola
    4K
    0.04%
  • ITEL
    4K
    0.04%
  • ZTE
    3K
    0.03%
  • SONY
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Kazakhstan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    16.7M
    89.36%
  • English
    1.2M
    6.91%
  • Traditional Chinese
    93K
    0.49%
  • Turkish
    92K
    0.49%
  • Spanish
    74K
    0.39%
  • Japanese
    40K
    0.21%
  • Arabic
    37K
    0.2%
  • Korean
    34K
    0.18%
  • French
    27K
    0.14%
  • Ukrainian
    25K
    0.13%
  • German
    22K
    0.12%
  • Polish
    21K
    0.11%
  • Finnish
    21K
    0.11%
  • Italian
    20K
    0.11%
  • Tamil
    18K
    0.1%
  • Portuguese
    18K
    0.1%
  • Malay
    17K
    0.09%
  • Indonesian
    16K
    0.09%
  • Hindi
    14K
    0.07%
  • Swedish
    13K
    0.07%
  • Vietnamese
    12K
    0.06%
  • Malayalam
    11K
    0.06%
  • Thai
    10K
    0.05%
  • Telugu
    9K
    0.05%
  • Gujarati
    8K
    0.04%
  • Marathi
    7K
    0.04%
  • Dutch
    7K
    0.04%
  • Kannada
    6K
    0.03%
  • Czech
    6K
    0.03%
  • Hungarian
    5K
    0.03%
  • Romanian
    4K
    0.02%
  • Bengali
    4K
    0.02%
  • Punjabi
    3K
    0.02%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Kazakhstan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14.1M
    6.45%
  • News & Entertainment
    13.5M
    6.19%
  • Food & Beverage
    13.3M
    6.08%
  • Business Services
    12.8M
    5.86%
  • Life Services
    12.5M
    5.72%
  • Apparel & Accessories
    12.3M
    5.66%
  • Games
    12.3M
    5.65%
  • Beauty & Personal Care
    12.2M
    5.61%
  • Education
    12.2M
    5.58%
  • Vehicles & Transportation
    11.4M
    5.21%
  • Tech & Electronics
    11.3M
    5.18%
  • Appliances
    11.2M
    5.13%
  • Household Products
    11.1M
    5.08%
  • Home Improvement
    10.8M
    4.96%
  • E-Commerce
    10.8M
    4.95%
  • Financial Services
    10.4M
    4.77%
  • Travel
    9.2M
    4.21%
  • Sports & Outdoors
    6.7M
    3.07%
  • Baby, Kids & Maternity
    5.8M
    2.65%
  • Pets
    4.3M
    2.01%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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