TikTok Ad Targeting & Audience in Portugal 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Portugal. TikTok Ad Targeting in Portugal now has more than 4M Audience.

In December 2024, Ad Targeting in Portugal exceeds 3.7M.

In January 2025, Ad Targeting in Portugal exceeds 4M, an increase of +253K, and the GDP per capita in Portugal is $22.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Portugal Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.8M
    44.81%
  • FEMALE
    2.2M
    55.19%

TikTok Targeting Audience Portugal Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.02%
  • 18-24
    1M
    26.93%
  • 25-34
    1.1M
    29.58%
  • 35-44
    715K
    17.7%
  • 45-54
    598K
    14.8%
  • 55+
    443K
    10.97%

TikTok Targeting Audience Portugal Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1M
    45.5%
  • Samsung
    696K
    29.68%
  • Xiaomi
    314K
    13.39%
  • OPPO
    140K
    5.97%
  • HUAWEI
    83K
    3.54%
  • OnePlus
    10K
    0.43%
  • Motorola
    6K
    0.26%
  • Vivo
    5K
    0.21%
  • RealMe
    5K
    0.21%
  • Honor
    5K
    0.21%
  • ZTE
    4K
    0.17%
  • LG
    2K
    0.09%
  • Discovery
    2K
    0.09%
  • Zen Admire Unity
    1K
    0.04%
  • TECNO
    1K
    0.04%
  • SONY
    1K
    0.04%
  • Nokia
    1K
    0.04%
  • Infinix
    1K
    0.04%
  • ITEL
    1K
    0.04%

TikTok Targeting Audience Portugal Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    3.5M
    62.34%
  • English
    1.2M
    21.99%
  • Spanish
    358K
    6.21%
  • French
    166K
    2.88%
  • Italian
    58K
    1.01%
  • Russian
    33K
    0.57%
  • German
    30K
    0.52%
  • Traditional Chinese
    24K
    0.42%
  • Tamil
    23K
    0.4%
  • Hindi
    20K
    0.35%
  • Arabic
    19K
    0.33%
  • Japanese
    16K
    0.28%
  • Punjabi
    14K
    0.24%
  • Ukrainian
    12K
    0.21%
  • Romanian
    12K
    0.21%
  • Dutch
    12K
    0.21%
  • Swedish
    9K
    0.16%
  • Telugu
    8K
    0.14%
  • Polish
    8K
    0.14%
  • Malayalam
    8K
    0.14%
  • Turkish
    7K
    0.12%
  • Malay
    7K
    0.12%
  • Indonesian
    7K
    0.12%
  • Finnish
    7K
    0.12%
  • Vietnamese
    6K
    0.1%
  • Hungarian
    6K
    0.1%
  • Korean
    5K
    0.09%
  • Bengali
    5K
    0.09%
  • Thai
    4K
    0.07%
  • Kannada
    4K
    0.07%
  • Marathi
    3K
    0.05%
  • Gujarati
    3K
    0.05%
  • Czech
    2K
    0.03%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Greek
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Portugal Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    2.6M
    6.64%
  • News & Entertainment
    2.5M
    6.28%
  • Beauty & Personal Care
    2.4M
    6.15%
  • Apparel & Accessories
    2.4M
    6.05%
  • Life Services
    2.4M
    6%
  • Games
    2.3M
    5.91%
  • Home Improvement
    2.3M
    5.72%
  • Food & Beverage
    2.2M
    5.68%
  • Business Services
    2.2M
    5.48%
  • Travel
    2.1M
    5.29%
  • Appliances
    2.1M
    5.22%
  • Household Products
    2M
    5.2%
  • Vehicles & Transportation
    2M
    5.19%
  • Financial Services
    2M
    5.17%
  • Tech & Electronics
    2M
    5.02%
  • E-Commerce
    1.7M
    4.4%
  • Education
    1.5M
    3.85%
  • Sports & Outdoors
    1M
    2.7%
  • Baby, Kids & Maternity
    952K
    2.36%
  • Pets
    684K
    1.69%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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