TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 14.1M Audience.

In December 2024, Ad Targeting in Canada exceeds 13.4M.

In January 2025, Ad Targeting in Canada exceeds 14.1M, an increase of +645K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.4M
    52.79%
  • FEMALE
    6.6M
    47.21%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.6M
    25.71%
  • 25-34
    5.1M
    36.61%
  • 35-44
    2.5M
    17.97%
  • 45-54
    1.5M
    10.79%
  • 55+
    1.2M
    8.91%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.5M
    68.27%
  • Samsung
    1.7M
    25.49%
  • Motorola
    99K
    1.47%
  • HUAWEI
    72K
    1.07%
  • Xiaomi
    63K
    0.94%
  • LG
    54K
    0.8%
  • TECNO
    28K
    0.42%
  • OPPO
    25K
    0.37%
  • Infinix
    20K
    0.3%
  • OnePlus
    14K
    0.21%
  • Vivo
    12K
    0.18%
  • ITEL
    8K
    0.12%
  • Honor
    8K
    0.12%
  • RealMe
    7K
    0.1%
  • Nokia
    4K
    0.06%
  • ZTE
    3K
    0.04%
  • Zen Admire Unity
    1K
    0.01%
  • SONY
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    12.1M
    71.13%
  • French
    2.4M
    14.11%
  • Spanish
    664K
    3.9%
  • Arabic
    353K
    2.07%
  • Punjabi
    163K
    0.96%
  • Hindi
    143K
    0.84%
  • Russian
    125K
    0.73%
  • Tamil
    119K
    0.7%
  • Japanese
    93K
    0.55%
  • Portuguese
    87K
    0.51%
  • Italian
    83K
    0.49%
  • Traditional Chinese
    68K
    0.4%
  • Vietnamese
    55K
    0.32%
  • Ukrainian
    44K
    0.26%
  • Turkish
    40K
    0.23%
  • Malayalam
    39K
    0.23%
  • Telugu
    37K
    0.22%
  • Indonesian
    36K
    0.21%
  • German
    36K
    0.21%
  • Dutch
    36K
    0.21%
  • Polish
    32K
    0.19%
  • Malay
    32K
    0.19%
  • Korean
    30K
    0.18%
  • Swedish
    26K
    0.15%
  • Gujarati
    26K
    0.15%
  • Hungarian
    22K
    0.13%
  • Finnish
    21K
    0.12%
  • Kannada
    18K
    0.11%
  • Bengali
    18K
    0.11%
  • Romanian
    16K
    0.09%
  • Thai
    14K
    0.08%
  • Marathi
    14K
    0.08%
  • Hebrew
    7K
    0.04%
  • Greek
    7K
    0.04%
  • Czech
    6K
    0.04%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    9.2M
    6.3%
  • Apps
    9.1M
    6.27%
  • Games
    8.9M
    6.12%
  • Food & Beverage
    8.7M
    5.99%
  • Business Services
    8.5M
    5.81%
  • Life Services
    8.4M
    5.78%
  • Beauty & Personal Care
    8.2M
    5.65%
  • Apparel & Accessories
    8M
    5.52%
  • Vehicles & Transportation
    7.8M
    5.36%
  • Home Improvement
    7.6M
    5.21%
  • Household Products
    7.5M
    5.18%
  • Tech & Electronics
    7.2M
    4.97%
  • Travel
    7M
    4.8%
  • Pets
    6.6M
    4.55%
  • Financial Services
    6.5M
    4.49%
  • Appliances
    6.5M
    4.47%
  • E-Commerce
    6.1M
    4.19%
  • Sports & Outdoors
    5.2M
    3.6%
  • Baby, Kids & Maternity
    4.3M
    2.98%
  • Education
    4M
    2.77%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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