TikTok Ad Targeting & Audience in Canada 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Canada. TikTok Ad Targeting in Canada now has more than 18.8M Audience.

In January 2026, Ad Targeting in Canada exceeds 18.3M.

In February 2026, Ad Targeting in Canada exceeds 18.8M, an increase of +491K, and the GDP per capita in Canada is $43.2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Canada Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.1M
    53.94%
  • FEMALE
    8.6M
    46.06%

TikTok Targeting Audience Canada Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    4M
    21.51%
  • 25-34
    8.7M
    46.61%
  • 35-44
    2.7M
    14.78%
  • 45-54
    1.7M
    9.21%
  • 55+
    1.4M
    7.89%

TikTok Targeting Audience Canada Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.1M
    69.2%
  • Samsung
    1.5M
    25.51%
  • Motorola
    114K
    1.9%
  • Xiaomi
    54K
    0.9%
  • HUAWEI
    43K
    0.72%
  • LG
    41K
    0.68%
  • OPPO
    17K
    0.28%
  • OnePlus
    12K
    0.2%
  • Vivo
    10K
    0.17%
  • Infinix
    6K
    0.1%
  • TECNO
    5K
    0.08%
  • RealMe
    5K
    0.08%
  • Honor
    3K
    0.05%
  • Nokia
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • SONY
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Canada Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    15.5M
    66.92%
  • French
    3.3M
    14.47%
  • Spanish
    739K
    3.18%
  • Tamil
    579K
    2.49%
  • Russian
    275K
    1.18%
  • Telugu
    232K
    1%
  • Punjabi
    215K
    0.92%
  • Italian
    214K
    0.92%
  • Hindi
    207K
    0.89%
  • Arabic
    191K
    0.82%
  • Portuguese
    190K
    0.82%
  • Turkish
    149K
    0.64%
  • Malayalam
    138K
    0.59%
  • Vietnamese
    128K
    0.55%
  • Dutch
    112K
    0.48%
  • Japanese
    100K
    0.43%
  • Swedish
    98K
    0.42%
  • Polish
    94K
    0.4%
  • Indonesian
    82K
    0.35%
  • Traditional Chinese
    75K
    0.32%
  • Malay
    75K
    0.32%
  • Kannada
    63K
    0.27%
  • Ukrainian
    53K
    0.23%
  • Gujarati
    48K
    0.21%
  • Korean
    47K
    0.2%
  • Hungarian
    47K
    0.2%
  • Romanian
    39K
    0.17%
  • Marathi
    33K
    0.14%
  • Finnish
    33K
    0.14%
  • Thai
    25K
    0.11%
  • German
    16K
    0.07%
  • Hebrew
    11K
    0.05%
  • Bengali
    6K
    0.03%
  • Greek
    5K
    0.02%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Canada Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    12.4M
    6.39%
  • News & Entertainment
    12.3M
    6.34%
  • Games
    12M
    6.16%
  • Food & Beverage
    11.9M
    6.16%
  • Beauty & Personal Care
    11.5M
    5.91%
  • Business Services
    11.2M
    5.77%
  • Vehicles & Transportation
    10.5M
    5.39%
  • Household Products
    10.4M
    5.37%
  • Life Services
    10.3M
    5.33%
  • Apparel & Accessories
    10.3M
    5.31%
  • Travel
    10.1M
    5.21%
  • Home Improvement
    9.8M
    5.05%
  • Tech & Electronics
    9.1M
    4.72%
  • Financial Services
    8.8M
    4.56%
  • Pets
    8.5M
    4.38%
  • Appliances
    7.8M
    4.03%
  • Education
    7.5M
    3.89%
  • Sports & Outdoors
    6.9M
    3.58%
  • Baby, Kids & Maternity
    6.9M
    3.55%
  • E-Commerce
    5.6M
    2.89%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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