TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 113.5M Audience.

In December 2025, Ad Targeting in Mexico exceeds 111.2M.

In January 2026, Ad Targeting in Mexico exceeds 113.5M, an increase of +2.2M, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    66.1M
    58.25%
  • FEMALE
    47.4M
    41.75%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25M
    22.05%
  • 25-34
    55.5M
    48.95%
  • 35-44
    16.1M
    14.26%
  • 45-54
    9.1M
    8.06%
  • 55+
    7.5M
    6.68%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    14M
    32.6%
  • Samsung
    9.8M
    22.79%
  • Motorola
    6.3M
    14.76%
  • OPPO
    4.4M
    10.39%
  • Xiaomi
    3.8M
    9.04%
  • HUAWEI
    2.2M
    5.13%
  • Vivo
    614K
    1.43%
  • Honor
    582K
    1.35%
  • ZTE
    425K
    0.99%
  • LG
    222K
    0.52%
  • RealMe
    198K
    0.46%
  • OnePlus
    135K
    0.31%
  • Nokia
    71K
    0.16%
  • SONY
    11K
    0.03%
  • ITEL
    7K
    0.02%
  • Infinix
    6K
    0.01%
  • TECNO
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    112.4M
    87.78%
  • English
    6M
    4.72%
  • Portuguese
    1.6M
    1.3%
  • Tamil
    1.4M
    1.12%
  • Italian
    1.2M
    0.94%
  • French
    859K
    0.67%
  • Telugu
    491K
    0.38%
  • Japanese
    430K
    0.34%
  • Malayalam
    397K
    0.31%
  • Swedish
    310K
    0.24%
  • Turkish
    250K
    0.2%
  • Traditional Chinese
    242K
    0.19%
  • Polish
    241K
    0.19%
  • Dutch
    225K
    0.18%
  • Kannada
    224K
    0.17%
  • Vietnamese
    200K
    0.16%
  • Hindi
    178K
    0.14%
  • Malay
    175K
    0.14%
  • Finnish
    168K
    0.13%
  • Korean
    160K
    0.12%
  • Indonesian
    139K
    0.11%
  • Hungarian
    130K
    0.1%
  • Marathi
    92K
    0.07%
  • Romanian
    89K
    0.07%
  • Russian
    82K
    0.06%
  • Gujarati
    58K
    0.05%
  • German
    54K
    0.04%
  • Thai
    47K
    0.04%
  • Punjabi
    35K
    0.03%
  • Arabic
    15K
    0.01%
  • Hebrew
    10K
    0.01%
  • Ukrainian
    9K
    0.01%
  • Czech
    3K
    0%
  • Bengali
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    74M
    6.47%
  • Apps
    73M
    6.38%
  • Food & Beverage
    72.7M
    6.35%
  • Beauty & Personal Care
    69M
    6.03%
  • Games
    67.9M
    5.93%
  • Business Services
    66.1M
    5.78%
  • Life Services
    63.8M
    5.57%
  • Apparel & Accessories
    62.6M
    5.47%
  • Tech & Electronics
    61.5M
    5.37%
  • Vehicles & Transportation
    58.3M
    5.09%
  • Household Products
    57.2M
    5%
  • Home Improvement
    55.1M
    4.82%
  • E-Commerce
    53.2M
    4.65%
  • Travel
    52.3M
    4.57%
  • Financial Services
    52.2M
    4.56%
  • Baby, Kids & Maternity
    45.9M
    4.01%
  • Appliances
    45.6M
    3.98%
  • Education
    43.3M
    3.78%
  • Pets
    39.2M
    3.43%
  • Sports & Outdoors
    31.7M
    2.77%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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