TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 116.2M Audience.

In January 2026, Ad Targeting in Mexico exceeds 113.5M.

In February 2026, Ad Targeting in Mexico exceeds 116.2M, an increase of +2.6M, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    63.9M
    54.97%
  • FEMALE
    52.3M
    45.03%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.2M
    21.74%
  • 25-34
    56.9M
    48.99%
  • 35-44
    16.7M
    14.38%
  • 45-54
    9.4M
    8.11%
  • 55+
    7.8M
    6.78%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.9M
    32.93%
  • Samsung
    9.6M
    22.78%
  • Motorola
    6.1M
    14.54%
  • OPPO
    4.4M
    10.5%
  • Xiaomi
    3.7M
    8.93%
  • HUAWEI
    2.1M
    5.06%
  • Vivo
    615K
    1.45%
  • Honor
    573K
    1.35%
  • ZTE
    400K
    0.94%
  • LG
    216K
    0.51%
  • RealMe
    195K
    0.46%
  • OnePlus
    132K
    0.31%
  • Nokia
    70K
    0.16%
  • SONY
    11K
    0.03%
  • ITEL
    8K
    0.02%
  • Infinix
    7K
    0.02%
  • TECNO
    6K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    114.9M
    86.92%
  • English
    6M
    4.59%
  • Portuguese
    1.9M
    1.48%
  • Tamil
    1.7M
    1.34%
  • Italian
    1.3M
    1.02%
  • French
    930K
    0.7%
  • Telugu
    611K
    0.46%
  • Malayalam
    473K
    0.36%
  • Japanese
    472K
    0.36%
  • Swedish
    358K
    0.27%
  • Turkish
    312K
    0.24%
  • Polish
    279K
    0.21%
  • Kannada
    268K
    0.2%
  • Dutch
    256K
    0.19%
  • Traditional Chinese
    243K
    0.18%
  • Vietnamese
    236K
    0.18%
  • Malay
    199K
    0.15%
  • Hindi
    197K
    0.15%
  • Finnish
    186K
    0.14%
  • Korean
    163K
    0.12%
  • Indonesian
    154K
    0.12%
  • Hungarian
    151K
    0.11%
  • Arabic
    109K
    0.08%
  • Marathi
    105K
    0.08%
  • Romanian
    104K
    0.08%
  • Russian
    99K
    0.07%
  • Gujarati
    64K
    0.05%
  • German
    54K
    0.04%
  • Thai
    52K
    0.04%
  • Punjabi
    38K
    0.03%
  • Ukrainian
    11K
    0.01%
  • Hebrew
    10K
    0.01%
  • Czech
    3K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    76.1M
    6.53%
  • Apps
    74.7M
    6.4%
  • Food & Beverage
    72.5M
    6.22%
  • Games
    70.3M
    6.03%
  • Beauty & Personal Care
    70M
    6%
  • Business Services
    67.2M
    5.76%
  • Life Services
    65.4M
    5.61%
  • Apparel & Accessories
    64M
    5.49%
  • Tech & Electronics
    63M
    5.4%
  • Household Products
    61.9M
    5.31%
  • Vehicles & Transportation
    59.3M
    5.08%
  • Home Improvement
    58.7M
    5.03%
  • Travel
    55.2M
    4.73%
  • Financial Services
    52.6M
    4.51%
  • E-Commerce
    48.8M
    4.19%
  • Baby, Kids & Maternity
    48.1M
    4.12%
  • Education
    45.9M
    3.94%
  • Appliances
    42.3M
    3.63%
  • Pets
    39.2M
    3.36%
  • Sports & Outdoors
    31M
    2.66%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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