TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 93.4M Audience.

In December 2024, Ad Targeting in Mexico exceeds 92.1M.

In January 2025, Ad Targeting in Mexico exceeds 93.4M, an increase of +1.2M, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    52.6M
    56.34%
  • FEMALE
    40.8M
    43.66%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.4M
    32.6%
  • 25-34
    37.7M
    40.36%
  • 35-44
    12.8M
    13.79%
  • 45-54
    7M
    7.53%
  • 55+
    5.3M
    5.71%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.8M
    27.74%
  • Samsung
    12.2M
    24.55%
  • Motorola
    8.7M
    17.41%
  • Xiaomi
    5M
    10.14%
  • OPPO
    4.1M
    8.32%
  • HUAWEI
    2.9M
    5.99%
  • ZTE
    751K
    1.5%
  • Honor
    701K
    1.4%
  • Vivo
    567K
    1.13%
  • LG
    332K
    0.66%
  • RealMe
    262K
    0.52%
  • OnePlus
    182K
    0.36%
  • Nokia
    89K
    0.18%
  • SONY
    19K
    0.04%
  • Infinix
    8K
    0.02%
  • TECNO
    7K
    0.01%
  • ITEL
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    92.2M
    86.82%
  • English
    9.7M
    9.18%
  • Portuguese
    680K
    0.64%
  • Italian
    540K
    0.51%
  • French
    515K
    0.48%
  • Japanese
    501K
    0.47%
  • Traditional Chinese
    278K
    0.26%
  • Tamil
    256K
    0.24%
  • Korean
    140K
    0.13%
  • Malayalam
    94K
    0.09%
  • German
    94K
    0.09%
  • Swedish
    93K
    0.09%
  • Malay
    87K
    0.08%
  • Telugu
    79K
    0.07%
  • Vietnamese
    74K
    0.07%
  • Polish
    74K
    0.07%
  • Turkish
    72K
    0.07%
  • Finnish
    72K
    0.07%
  • Dutch
    71K
    0.07%
  • Arabic
    71K
    0.07%
  • Hindi
    64K
    0.06%
  • Indonesian
    58K
    0.05%
  • Hungarian
    55K
    0.05%
  • Russian
    48K
    0.05%
  • Kannada
    47K
    0.04%
  • Thai
    38K
    0.04%
  • Marathi
    35K
    0.03%
  • Romanian
    30K
    0.03%
  • Gujarati
    21K
    0.02%
  • Czech
    19K
    0.02%
  • Bengali
    14K
    0.01%
  • Punjabi
    12K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Hebrew
    6K
    0.01%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Food & Beverage
    63.8M
    6.42%
  • News & Entertainment
    63.2M
    6.35%
  • Apps
    61M
    6.13%
  • Beauty & Personal Care
    58.2M
    5.85%
  • Life Services
    55.7M
    5.6%
  • Games
    55.3M
    5.55%
  • Apparel & Accessories
    55.2M
    5.55%
  • Tech & Electronics
    54.6M
    5.49%
  • Household Products
    52.3M
    5.25%
  • Business Services
    51.8M
    5.21%
  • Financial Services
    50.3M
    5.06%
  • Travel
    49.6M
    4.99%
  • Home Improvement
    48.5M
    4.88%
  • Vehicles & Transportation
    47.6M
    4.79%
  • Education
    47.2M
    4.74%
  • E-Commerce
    47.2M
    4.74%
  • Baby, Kids & Maternity
    39.2M
    3.94%
  • Appliances
    38.6M
    3.88%
  • Pets
    33.9M
    3.41%
  • Sports & Outdoors
    21.5M
    2.16%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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