TikTok Ad Targeting & Audience in Belarus 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Belarus. TikTok Ad Targeting in Belarus now has more than 9.1M Audience.

In December 2025, Ad Targeting in Belarus exceeds 8.8M.

In January 2026, Ad Targeting in Belarus exceeds 9.1M, an increase of +345K, and the GDP per capita in Belarus is $6.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Belarus Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.2M
    56.98%
  • FEMALE
    3.9M
    43.02%

TikTok Targeting Audience Belarus Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.3M
    25.79%
  • 25-34
    3.7M
    40.52%
  • 35-44
    1.3M
    14.63%
  • 45-54
    822K
    8.95%
  • 55+
    927K
    10.09%

TikTok Targeting Audience Belarus Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.2M
    32.18%
  • Xiaomi
    1M
    28.86%
  • Samsung
    623K
    16.65%
  • HUAWEI
    287K
    7.67%
  • Honor
    183K
    4.89%
  • Vivo
    108K
    2.89%
  • RealMe
    83K
    2.22%
  • OPPO
    53K
    1.42%
  • Infinix
    51K
    1.36%
  • TECNO
    31K
    0.83%
  • OnePlus
    12K
    0.32%
  • ZTE
    7K
    0.19%
  • Motorola
    6K
    0.16%
  • Nokia
    4K
    0.11%
  • SONY
    3K
    0.08%
  • LG
    3K
    0.08%
  • ITEL
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Belarus Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    8.2M
    81.93%
  • English
    1.1M
    11.75%
  • Arabic
    108K
    1.07%
  • Ukrainian
    65K
    0.65%
  • Hindi
    64K
    0.64%
  • Turkish
    46K
    0.46%
  • Spanish
    35K
    0.35%
  • Traditional Chinese
    33K
    0.33%
  • Polish
    31K
    0.31%
  • Tamil
    28K
    0.28%
  • Indonesian
    27K
    0.27%
  • French
    20K
    0.2%
  • Korean
    19K
    0.19%
  • German
    18K
    0.18%
  • Vietnamese
    17K
    0.17%
  • Swedish
    17K
    0.17%
  • Japanese
    17K
    0.17%
  • Telugu
    16K
    0.16%
  • Portuguese
    12K
    0.12%
  • Italian
    11K
    0.11%
  • Malay
    9K
    0.09%
  • Thai
    8K
    0.08%
  • Marathi
    4K
    0.04%
  • Malayalam
    4K
    0.04%
  • Gujarati
    4K
    0.04%
  • Punjabi
    3K
    0.03%
  • Romanian
    2K
    0.02%
  • Kannada
    2K
    0.02%
  • Hebrew
    2K
    0.02%
  • Finnish
    2K
    0.02%
  • Dutch
    2K
    0.02%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hungarian
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Belarus Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    6.7M
    6.51%
  • News & Entertainment
    6.4M
    6.2%
  • Apps
    6.3M
    6.11%
  • Life Services
    6M
    5.89%
  • Food & Beverage
    6M
    5.89%
  • Home Improvement
    5.9M
    5.8%
  • Business Services
    5.9M
    5.73%
  • Beauty & Personal Care
    5.8M
    5.69%
  • Vehicles & Transportation
    5.7M
    5.54%
  • Tech & Electronics
    5.5M
    5.4%
  • Apparel & Accessories
    5.3M
    5.2%
  • Household Products
    5.3M
    5.17%
  • Appliances
    5.2M
    5.05%
  • Education
    4.9M
    4.78%
  • Sports & Outdoors
    4.3M
    4.22%
  • Financial Services
    4.1M
    4.05%
  • Pets
    4.1M
    3.98%
  • E-Commerce
    3.8M
    3.75%
  • Travel
    2.7M
    2.69%
  • Baby, Kids & Maternity
    2.4M
    2.34%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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