TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 43.9M Audience.

In December 2024, Ad Targeting in Turkey exceeds 43.6M.

In January 2025, Ad Targeting in Turkey exceeds 43.9M, an increase of +389K, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    26.6M
    60.53%
  • FEMALE
    17.3M
    39.47%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    15.4M
    35.12%
  • 25-34
    17M
    38.71%
  • 35-44
    5.9M
    13.55%
  • 45-54
    3.2M
    7.39%
  • 55+
    2.2M
    5.22%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    8M
    31.12%
  • Xiaomi
    7.4M
    28.59%
  • Samsung
    6.9M
    26.6%
  • OPPO
    1.3M
    5.05%
  • HUAWEI
    1M
    4%
  • Infinix
    258K
    0.99%
  • TECNO
    251K
    0.97%
  • RealMe
    226K
    0.87%
  • Vivo
    188K
    0.72%
  • LG
    123K
    0.47%
  • Honor
    78K
    0.3%
  • Nokia
    27K
    0.1%
  • OnePlus
    25K
    0.1%
  • ITEL
    16K
    0.06%
  • SONY
    6K
    0.02%
  • Motorola
    5K
    0.02%
  • ZTE
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    39M
    77.41%
  • Arabic
    4.5M
    8.98%
  • English
    4.3M
    8.59%
  • Russian
    395K
    0.78%
  • Spanish
    233K
    0.46%
  • French
    182K
    0.36%
  • German
    143K
    0.28%
  • Malay
    133K
    0.26%
  • Japanese
    128K
    0.25%
  • Traditional Chinese
    125K
    0.25%
  • Indonesian
    123K
    0.24%
  • Finnish
    110K
    0.22%
  • Italian
    105K
    0.21%
  • Tamil
    96K
    0.19%
  • Portuguese
    78K
    0.15%
  • Swedish
    65K
    0.13%
  • Hungarian
    59K
    0.12%
  • Hindi
    56K
    0.11%
  • Malayalam
    55K
    0.11%
  • Marathi
    53K
    0.11%
  • Korean
    53K
    0.11%
  • Polish
    47K
    0.09%
  • Vietnamese
    39K
    0.08%
  • Bengali
    32K
    0.06%
  • Dutch
    30K
    0.06%
  • Kannada
    27K
    0.05%
  • Thai
    26K
    0.05%
  • Telugu
    26K
    0.05%
  • Romanian
    23K
    0.05%
  • Gujarati
    23K
    0.05%
  • Czech
    21K
    0.04%
  • Ukrainian
    14K
    0.03%
  • Hebrew
    13K
    0.03%
  • Punjabi
    8K
    0.02%
  • Greek
    5K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    36.2M
    6.84%
  • Food & Beverage
    33.6M
    6.34%
  • News & Entertainment
    33.1M
    6.24%
  • Games
    32.6M
    6.16%
  • Life Services
    32.2M
    6.08%
  • Beauty & Personal Care
    31.3M
    5.91%
  • Apparel & Accessories
    29.2M
    5.51%
  • Home Improvement
    28.5M
    5.38%
  • Household Products
    28.4M
    5.36%
  • Business Services
    28.2M
    5.32%
  • Vehicles & Transportation
    27.1M
    5.12%
  • Tech & Electronics
    26.6M
    5.02%
  • Appliances
    26M
    4.91%
  • E-Commerce
    24.8M
    4.69%
  • Financial Services
    24M
    4.53%
  • Education
    23.6M
    4.45%
  • Travel
    20.2M
    3.82%
  • Baby, Kids & Maternity
    17.7M
    3.35%
  • Pets
    15.3M
    2.9%
  • Sports & Outdoors
    11M
    2.08%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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