TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 52.5M Audience.

In January 2026, Ad Targeting in Turkey exceeds 51.1M.

In February 2026, Ad Targeting in Turkey exceeds 52.5M, an increase of +1.3M, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    31.6M
    60.2%
  • FEMALE
    20.9M
    39.8%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.4M
    25.62%
  • 25-34
    24.9M
    47.38%
  • 35-44
    6.9M
    13.27%
  • 45-54
    4M
    7.64%
  • 55+
    3.2M
    6.09%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.3M
    40.35%
  • Xiaomi
    5.5M
    24.15%
  • Samsung
    5.3M
    23.21%
  • OPPO
    1.1M
    4.94%
  • HUAWEI
    707K
    3.05%
  • Vivo
    212K
    0.91%
  • RealMe
    187K
    0.81%
  • TECNO
    181K
    0.78%
  • Infinix
    149K
    0.64%
  • LG
    116K
    0.5%
  • Honor
    58K
    0.25%
  • ITEL
    32K
    0.14%
  • Nokia
    30K
    0.13%
  • OnePlus
    22K
    0.09%
  • Motorola
    4K
    0.02%
  • SONY
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • ZTE
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    48.2M
    86.25%
  • Arabic
    3.6M
    6.47%
  • English
    2.6M
    4.67%
  • Russian
    464K
    0.83%
  • Vietnamese
    124K
    0.22%
  • French
    122K
    0.22%
  • Spanish
    119K
    0.21%
  • German
    103K
    0.18%
  • Traditional Chinese
    101K
    0.18%
  • Korean
    46K
    0.08%
  • Indonesian
    45K
    0.08%
  • Tamil
    39K
    0.07%
  • Japanese
    29K
    0.05%
  • Italian
    29K
    0.05%
  • Ukrainian
    22K
    0.04%
  • Portuguese
    22K
    0.04%
  • Malay
    22K
    0.04%
  • Hindi
    18K
    0.03%
  • Malayalam
    15K
    0.03%
  • Swedish
    14K
    0.03%
  • Polish
    14K
    0.03%
  • Telugu
    13K
    0.02%
  • Finnish
    13K
    0.02%
  • Dutch
    13K
    0.02%
  • Thai
    9K
    0.02%
  • Kannada
    9K
    0.02%
  • Hungarian
    9K
    0.02%
  • Hebrew
    9K
    0.02%
  • Marathi
    8K
    0.01%
  • Romanian
    6K
    0.01%
  • Gujarati
    6K
    0.01%
  • Bengali
    6K
    0.01%
  • Punjabi
    3K
    0.01%
  • Czech
    3K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    41.1M
    6.74%
  • News & Entertainment
    37.4M
    6.14%
  • Food & Beverage
    37.1M
    6.08%
  • Beauty & Personal Care
    36M
    5.9%
  • Business Services
    35.6M
    5.84%
  • Games
    34.7M
    5.69%
  • Household Products
    32.9M
    5.39%
  • Life Services
    32.5M
    5.33%
  • Apparel & Accessories
    31.9M
    5.24%
  • Tech & Electronics
    31.4M
    5.15%
  • Home Improvement
    31M
    5.09%
  • Appliances
    28.5M
    4.68%
  • Vehicles & Transportation
    28.4M
    4.66%
  • Financial Services
    26.7M
    4.38%
  • E-Commerce
    26.5M
    4.36%
  • Pets
    26M
    4.26%
  • Travel
    25.4M
    4.17%
  • Education
    23.1M
    3.78%
  • Sports & Outdoors
    22.6M
    3.71%
  • Baby, Kids & Maternity
    20.6M
    3.39%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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