TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 51.1M Audience.

In December 2025, Ad Targeting in Turkey exceeds 50.2M.

In January 2026, Ad Targeting in Turkey exceeds 51.1M, an increase of +947K, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    31.8M
    62.27%
  • FEMALE
    19.3M
    37.73%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.2M
    25.89%
  • 25-34
    24.2M
    47.3%
  • 35-44
    6.7M
    13.24%
  • 45-54
    3.8M
    7.58%
  • 55+
    3M
    5.99%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.2M
    39.99%
  • Xiaomi
    5.6M
    24.35%
  • Samsung
    5.3M
    23.34%
  • OPPO
    1.1M
    4.96%
  • HUAWEI
    703K
    3.04%
  • Vivo
    211K
    0.91%
  • RealMe
    185K
    0.8%
  • TECNO
    182K
    0.79%
  • Infinix
    151K
    0.65%
  • LG
    117K
    0.51%
  • Honor
    60K
    0.26%
  • ITEL
    30K
    0.13%
  • Nokia
    28K
    0.12%
  • OnePlus
    23K
    0.1%
  • SONY
    4K
    0.02%
  • Motorola
    4K
    0.02%
  • Zen Admire Unity
    1K
    0%
  • ZTE
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    46.8M
    86%
  • Arabic
    3.5M
    6.56%
  • English
    2.6M
    4.81%
  • Russian
    447K
    0.82%
  • French
    127K
    0.23%
  • Spanish
    117K
    0.21%
  • Vietnamese
    107K
    0.2%
  • German
    103K
    0.19%
  • Traditional Chinese
    101K
    0.19%
  • Korean
    46K
    0.08%
  • Indonesian
    46K
    0.08%
  • Tamil
    40K
    0.07%
  • Japanese
    28K
    0.05%
  • Italian
    27K
    0.05%
  • Malay
    22K
    0.04%
  • Ukrainian
    21K
    0.04%
  • Portuguese
    21K
    0.04%
  • Hindi
    19K
    0.03%
  • Malayalam
    15K
    0.03%
  • Swedish
    13K
    0.02%
  • Polish
    13K
    0.02%
  • Finnish
    13K
    0.02%
  • Dutch
    13K
    0.02%
  • Telugu
    12K
    0.02%
  • Hebrew
    11K
    0.02%
  • Hungarian
    10K
    0.02%
  • Thai
    9K
    0.02%
  • Kannada
    9K
    0.02%
  • Marathi
    8K
    0.01%
  • Romanian
    6K
    0.01%
  • Gujarati
    6K
    0.01%
  • Bengali
    6K
    0.01%
  • Punjabi
    3K
    0.01%
  • Czech
    3K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    40.4M
    6.61%
  • News & Entertainment
    36.9M
    6.04%
  • Food & Beverage
    36.9M
    6.04%
  • Beauty & Personal Care
    35.7M
    5.84%
  • Business Services
    35.5M
    5.81%
  • Games
    34M
    5.57%
  • Life Services
    33.5M
    5.49%
  • Apparel & Accessories
    31.7M
    5.19%
  • Home Improvement
    31.3M
    5.12%
  • Tech & Electronics
    31.2M
    5.11%
  • Household Products
    31.2M
    5.1%
  • Appliances
    29M
    4.74%
  • Pets
    28.5M
    4.67%
  • Vehicles & Transportation
    28.5M
    4.66%
  • E-Commerce
    28M
    4.59%
  • Financial Services
    25.7M
    4.21%
  • Baby, Kids & Maternity
    25M
    4.09%
  • Education
    23.6M
    3.87%
  • Travel
    23.1M
    3.78%
  • Sports & Outdoors
    21.2M
    3.48%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].

top-active