TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 232.7M Audience.

In January 2026, Ad Targeting in Indonesia exceeds 194.1M.

In February 2026, Ad Targeting in Indonesia exceeds 232.7M, an increase of +38.6M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    99.9M
    42.93%
  • FEMALE
    132.8M
    57.07%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    60.3M
    25.91%
  • 25-34
    104.7M
    44.99%
  • 35-44
    38.4M
    16.51%
  • 45-54
    16.8M
    7.25%
  • 55+
    12.4M
    5.33%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    29.9M
    26.8%
  • Apple
    19.4M
    17.42%
  • Vivo
    18.3M
    16.47%
  • Samsung
    17.3M
    15.55%
  • Xiaomi
    13.6M
    12.22%
  • RealMe
    8M
    7.19%
  • Infinix
    4.2M
    3.84%
  • HUAWEI
    179K
    0.16%
  • TECNO
    85K
    0.08%
  • ITEL
    84K
    0.08%
  • Honor
    56K
    0.05%
  • SONY
    52K
    0.05%
  • Nokia
    51K
    0.05%
  • LG
    19K
    0.02%
  • OnePlus
    10K
    0.01%
  • Motorola
    7K
    0.01%
  • ZTE
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    226.9M
    77.82%
  • English
    15.7M
    5.39%
  • Malay
    14.5M
    5%
  • Tamil
    14.3M
    4.93%
  • Telugu
    6.7M
    2.31%
  • Malayalam
    2M
    0.71%
  • Turkish
    1.6M
    0.58%
  • Swedish
    1.1M
    0.4%
  • Italian
    1.1M
    0.4%
  • Kannada
    1M
    0.37%
  • Vietnamese
    1M
    0.36%
  • Portuguese
    826K
    0.28%
  • Polish
    796K
    0.27%
  • Dutch
    600K
    0.21%
  • Traditional Chinese
    525K
    0.18%
  • Japanese
    464K
    0.16%
  • Korean
    360K
    0.12%
  • Spanish
    266K
    0.09%
  • Romanian
    195K
    0.07%
  • Thai
    192K
    0.07%
  • Marathi
    192K
    0.07%
  • Russian
    166K
    0.06%
  • Arabic
    136K
    0.05%
  • Finnish
    71K
    0.02%
  • Punjabi
    68K
    0.02%
  • French
    65K
    0.02%
  • Hindi
    45K
    0.02%
  • German
    41K
    0.01%
  • Hungarian
    27K
    0.01%
  • Gujarati
    16K
    0.01%
  • Ukrainian
    14K
    0%
  • Bengali
    9K
    0%
  • Czech
    4K
    0%
  • Hebrew
    2K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    187.2M
    7.37%
  • News & Entertainment
    174.4M
    6.87%
  • Beauty & Personal Care
    171.7M
    6.76%
  • Business Services
    167.9M
    6.61%
  • Food & Beverage
    162.5M
    6.4%
  • Games
    161.4M
    6.36%
  • Apparel & Accessories
    160.8M
    6.33%
  • Tech & Electronics
    153.5M
    6.05%
  • Household Products
    138.2M
    5.44%
  • Life Services
    135.8M
    5.35%
  • Baby, Kids & Maternity
    131.5M
    5.18%
  • Home Improvement
    128.4M
    5.06%
  • Vehicles & Transportation
    120.9M
    4.76%
  • Appliances
    114.4M
    4.51%
  • Travel
    106.2M
    4.18%
  • Education
    89.2M
    3.51%
  • Sports & Outdoors
    84.2M
    3.32%
  • Financial Services
    70.5M
    2.78%
  • Pets
    55M
    2.17%
  • E-Commerce
    25.5M
    1.01%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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