TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 194.1M Audience.

In December 2025, Ad Targeting in Indonesia exceeds 192.8M.

In January 2026, Ad Targeting in Indonesia exceeds 194.1M, an increase of +1.3M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    88.7M
    45.71%
  • FEMALE
    105.4M
    54.29%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    51M
    26.3%
  • 25-34
    86.5M
    44.59%
  • 35-44
    31.9M
    16.46%
  • 45-54
    14.3M
    7.36%
  • 55+
    10.2M
    5.28%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    25.6M
    26.39%
  • Apple
    17M
    17.62%
  • Vivo
    16M
    16.54%
  • Samsung
    15.3M
    15.83%
  • Xiaomi
    11.8M
    12.2%
  • RealMe
    6.8M
    7.08%
  • Infinix
    3.7M
    3.86%
  • HUAWEI
    153K
    0.16%
  • TECNO
    75K
    0.08%
  • ITEL
    70K
    0.07%
  • Honor
    50K
    0.05%
  • SONY
    45K
    0.05%
  • Nokia
    43K
    0.04%
  • LG
    16K
    0.02%
  • OnePlus
    8K
    0.01%
  • Motorola
    4K
    0%
  • ZTE
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    189.3M
    78.19%
  • English
    13.9M
    5.78%
  • Malay
    11.8M
    4.88%
  • Tamil
    11.2M
    4.65%
  • Telugu
    5M
    2.1%
  • Malayalam
    1.6M
    0.69%
  • Turkish
    1.2M
    0.52%
  • Italian
    933K
    0.39%
  • Swedish
    907K
    0.37%
  • Kannada
    886K
    0.37%
  • Vietnamese
    772K
    0.32%
  • Portuguese
    646K
    0.27%
  • Polish
    614K
    0.25%
  • Traditional Chinese
    525K
    0.22%
  • Dutch
    462K
    0.19%
  • Japanese
    404K
    0.17%
  • Korean
    328K
    0.14%
  • Spanish
    215K
    0.09%
  • Thai
    160K
    0.07%
  • Marathi
    157K
    0.06%
  • Romanian
    151K
    0.06%
  • Russian
    134K
    0.06%
  • Arabic
    132K
    0.05%
  • Finnish
    56K
    0.02%
  • Punjabi
    54K
    0.02%
  • French
    54K
    0.02%
  • Hindi
    38K
    0.02%
  • German
    38K
    0.02%
  • Hungarian
    25K
    0.01%
  • Gujarati
    12K
    0%
  • Ukrainian
    11K
    0%
  • Bengali
    7K
    0%
  • Czech
    3K
    0%
  • Hebrew
    2K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    157M
    7.04%
  • News & Entertainment
    148.7M
    6.67%
  • Business Services
    148.4M
    6.65%
  • Beauty & Personal Care
    146.5M
    6.57%
  • Apparel & Accessories
    141.2M
    6.33%
  • Food & Beverage
    138.8M
    6.22%
  • Tech & Electronics
    135.2M
    6.06%
  • Games
    130.9M
    5.87%
  • Household Products
    122.8M
    5.5%
  • Life Services
    119M
    5.34%
  • Baby, Kids & Maternity
    113.9M
    5.11%
  • Home Improvement
    111.8M
    5.01%
  • Vehicles & Transportation
    110.3M
    4.94%
  • Appliances
    104.6M
    4.69%
  • Travel
    91.3M
    4.1%
  • Education
    84.3M
    3.78%
  • Sports & Outdoors
    77.4M
    3.47%
  • Financial Services
    73.1M
    3.28%
  • Pets
    51.7M
    2.32%
  • E-Commerce
    23.2M
    1.04%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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