TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 118.2M Audience.

In December 2024, Ad Targeting in Indonesia exceeds 188.7M.

In January 2025, Ad Targeting in Indonesia exceeds 118.2M, an increase of -70.5M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    57.9M
    49.03%
  • FEMALE
    60.2M
    50.97%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    35.9M
    30.42%
  • 25-34
    35.3M
    29.94%
  • 35-44
    26.3M
    22.28%
  • 45-54
    11.6M
    9.84%
  • 55+
    8.8M
    7.51%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    20.1M
    28.41%
  • Samsung
    12.4M
    17.54%
  • Vivo
    11.3M
    16.07%
  • Xiaomi
    9.7M
    13.82%
  • Apple
    8.2M
    11.58%
  • RealMe
    5.5M
    7.78%
  • Infinix
    2.9M
    4.19%
  • HUAWEI
    132K
    0.19%
  • ITEL
    66K
    0.09%
  • TECNO
    59K
    0.08%
  • Honor
    49K
    0.07%
  • SONY
    48K
    0.07%
  • Nokia
    47K
    0.07%
  • LG
    15K
    0.02%
  • OnePlus
    8K
    0.01%
  • Motorola
    6K
    0.01%
  • ZTE
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    114.6M
    81.42%
  • English
    12.1M
    8.66%
  • Malay
    5.4M
    3.9%
  • Tamil
    1.7M
    1.22%
  • Spanish
    897K
    0.64%
  • Malayalam
    628K
    0.45%
  • Telugu
    617K
    0.44%
  • Japanese
    613K
    0.44%
  • Italian
    418K
    0.3%
  • Traditional Chinese
    393K
    0.28%
  • Arabic
    356K
    0.25%
  • Finnish
    314K
    0.22%
  • Kannada
    287K
    0.2%
  • Turkish
    246K
    0.17%
  • Swedish
    243K
    0.17%
  • French
    193K
    0.14%
  • Portuguese
    177K
    0.13%
  • Korean
    176K
    0.12%
  • Hindi
    176K
    0.12%
  • Vietnamese
    165K
    0.12%
  • Polish
    157K
    0.11%
  • Dutch
    133K
    0.09%
  • German
    114K
    0.08%
  • Hungarian
    79K
    0.06%
  • Thai
    71K
    0.05%
  • Marathi
    62K
    0.04%
  • Gujarati
    61K
    0.04%
  • Bengali
    54K
    0.04%
  • Russian
    42K
    0.03%
  • Romanian
    35K
    0.02%
  • Czech
    17K
    0.01%
  • Punjabi
    15K
    0.01%
  • Greek
    5K
    0%
  • Hebrew
    4K
    0%
  • Ukrainian
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    97.1M
    7.04%
  • Beauty & Personal Care
    93.2M
    6.76%
  • News & Entertainment
    90.2M
    6.54%
  • Food & Beverage
    88.9M
    6.44%
  • Apparel & Accessories
    88.7M
    6.43%
  • Tech & Electronics
    84.3M
    6.12%
  • Life Services
    81.5M
    5.91%
  • Business Services
    77.2M
    5.6%
  • Games
    77M
    5.58%
  • Household Products
    77M
    5.58%
  • Travel
    70.6M
    5.12%
  • Vehicles & Transportation
    70M
    5.08%
  • Home Improvement
    67.5M
    4.89%
  • Appliances
    64.3M
    4.67%
  • Baby, Kids & Maternity
    59.2M
    4.29%
  • Financial Services
    52.6M
    3.81%
  • Sports & Outdoors
    50.2M
    3.64%
  • Education
    40M
    2.9%
  • Pets
    26.2M
    1.9%
  • E-Commerce
    23.2M
    1.68%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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