TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 61.2M Audience.

In December 2024, Ad Targeting in Russia exceeds 61.2M.

In January 2025, Ad Targeting in Russia exceeds 61.2M, an increase of +25K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    34.9M
    56.99%
  • FEMALE
    26.3M
    43.01%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    16.9M
    27.61%
  • 25-34
    22.2M
    36.28%
  • 35-44
    9.7M
    15.92%
  • 45-54
    6.1M
    10.08%
  • 55+
    6.1M
    10.11%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    8.7M
    26.2%
  • Samsung
    8.3M
    25.18%
  • Apple
    8M
    24.23%
  • Honor
    2.6M
    8.06%
  • RealMe
    1.5M
    4.76%
  • HUAWEI
    1.4M
    4.46%
  • Vivo
    537K
    1.61%
  • TECNO
    537K
    1.61%
  • OPPO
    529K
    1.59%
  • Infinix
    276K
    0.83%
  • ZTE
    145K
    0.43%
  • ITEL
    125K
    0.37%
  • OnePlus
    83K
    0.25%
  • Nokia
    78K
    0.23%
  • SONY
    25K
    0.07%
  • Motorola
    22K
    0.07%
  • LG
    16K
    0.05%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    60M
    91.67%
  • English
    3.8M
    5.86%
  • Turkish
    190K
    0.29%
  • Traditional Chinese
    181K
    0.28%
  • Ukrainian
    166K
    0.25%
  • Spanish
    144K
    0.22%
  • Korean
    128K
    0.2%
  • Arabic
    125K
    0.19%
  • Japanese
    114K
    0.17%
  • German
    94K
    0.14%
  • French
    86K
    0.13%
  • Italian
    47K
    0.07%
  • Polish
    39K
    0.06%
  • Vietnamese
    30K
    0.05%
  • Portuguese
    26K
    0.04%
  • Indonesian
    26K
    0.04%
  • Hindi
    23K
    0.04%
  • Finnish
    18K
    0.03%
  • Tamil
    17K
    0.03%
  • Swedish
    16K
    0.02%
  • Malay
    16K
    0.02%
  • Hebrew
    16K
    0.02%
  • Romanian
    13K
    0.02%
  • Thai
    12K
    0.02%
  • Dutch
    12K
    0.02%
  • Czech
    12K
    0.02%
  • Malayalam
    11K
    0.02%
  • Marathi
    9K
    0.01%
  • Hungarian
    9K
    0.01%
  • Gujarati
    8K
    0.01%
  • Telugu
    7K
    0.01%
  • Bengali
    7K
    0.01%
  • Kannada
    6K
    0.01%
  • Greek
    3K
    0%
  • Punjabi
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    43.4M
    14.44%
  • News & Entertainment
    25.1M
    8.36%
  • Life Services
    24.9M
    8.31%
  • Food & Beverage
    23.9M
    7.97%
  • Beauty & Personal Care
    23.3M
    7.76%
  • Apparel & Accessories
    23.3M
    7.75%
  • Household Products
    22.8M
    7.6%
  • Home Improvement
    20.6M
    6.87%
  • Business Services
    19.2M
    6.4%
  • Vehicles & Transportation
    16.7M
    5.58%
  • Tech & Electronics
    15.9M
    5.29%
  • Appliances
    10.6M
    3.55%
  • Sports & Outdoors
    7.4M
    2.48%
  • Education
    6.8M
    2.28%
  • Baby, Kids & Maternity
    4.9M
    1.63%
  • Apps
    4.5M
    1.51%
  • Pets
    2.3M
    0.77%
  • E-Commerce
    2M
    0.69%
  • Travel
    1.4M
    0.49%
  • Financial Services
    817K
    0.27%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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