TikTok Ad Targeting & Audience in Sweden 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Sweden. TikTok Ad Targeting in Sweden now has more than 3.7M Audience.

In December 2025, Ad Targeting in Sweden exceeds 3.8M.

In January 2026, Ad Targeting in Sweden exceeds 3.7M, an increase of -126K, and the GDP per capita in Sweden is $51.9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Sweden Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.4M
    38.6%
  • FEMALE
    2.2M
    61.4%

TikTok Targeting Audience Sweden Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    1M
    27.76%
  • 25-34
    1.2M
    34.35%
  • 35-44
    714K
    19.19%
  • 45-54
    373K
    10.02%
  • 55+
    322K
    8.65%

TikTok Targeting Audience Sweden Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.2M
    78.52%
  • Samsung
    282K
    17.21%
  • Xiaomi
    22K
    1.34%
  • OnePlus
    14K
    0.85%
  • HUAWEI
    12K
    0.73%
  • Motorola
    6K
    0.37%
  • SONY
    4K
    0.24%
  • Zen Admire Unity
    1K
    0.06%
  • ZTE
    1K
    0.06%
  • Vivo
    1K
    0.06%
  • TECNO
    1K
    0.06%
  • RealMe
    1K
    0.06%
  • OPPO
    1K
    0.06%
  • Nokia
    1K
    0.06%
  • LG
    1K
    0.06%
  • Infinix
    1K
    0.06%
  • ITEL
    1K
    0.06%
  • Honor
    1K
    0.06%
  • Discovery
    1K
    0.06%

TikTok Targeting Audience Sweden Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Swedish
    3M
    53.93%
  • English
    1.5M
    27.66%
  • Arabic
    193K
    3.36%
  • Tamil
    177K
    3.08%
  • Spanish
    81K
    1.41%
  • Turkish
    74K
    1.29%
  • Telugu
    64K
    1.11%
  • Polish
    43K
    0.75%
  • Russian
    41K
    0.71%
  • French
    41K
    0.71%
  • Italian
    33K
    0.57%
  • German
    30K
    0.52%
  • Traditional Chinese
    25K
    0.44%
  • Vietnamese
    24K
    0.42%
  • Portuguese
    24K
    0.42%
  • Thai
    23K
    0.4%
  • Malayalam
    22K
    0.38%
  • Dutch
    20K
    0.35%
  • Finnish
    19K
    0.33%
  • Romanian
    15K
    0.26%
  • Kannada
    12K
    0.21%
  • Ukrainian
    11K
    0.19%
  • Hindi
    11K
    0.19%
  • Malay
    10K
    0.17%
  • Indonesian
    10K
    0.17%
  • Japanese
    9K
    0.16%
  • Hungarian
    9K
    0.16%
  • Korean
    7K
    0.12%
  • Greek
    7K
    0.12%
  • Marathi
    5K
    0.09%
  • Gujarati
    5K
    0.09%
  • Punjabi
    3K
    0.05%
  • Czech
    2K
    0.03%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Bengali
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Sweden Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    2.3M
    5.82%
  • News & Entertainment
    2.3M
    5.78%
  • Food & Beverage
    2.3M
    5.76%
  • Beauty & Personal Care
    2.2M
    5.7%
  • Home Improvement
    2.2M
    5.68%
  • Apparel & Accessories
    2.2M
    5.53%
  • Business Services
    2.1M
    5.39%
  • Life Services
    2.1M
    5.36%
  • Appliances
    2.1M
    5.31%
  • Games
    2.1M
    5.28%
  • Household Products
    2M
    5.15%
  • Tech & Electronics
    1.9M
    4.87%
  • Travel
    1.9M
    4.84%
  • E-Commerce
    1.8M
    4.68%
  • Education
    1.8M
    4.63%
  • Baby, Kids & Maternity
    1.7M
    4.49%
  • Sports & Outdoors
    1.6M
    4.24%
  • Vehicles & Transportation
    1.6M
    4.24%
  • Financial Services
    1.6M
    4.16%
  • Pets
    1.2M
    3.1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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