TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 29.4M Audience.

In December 2024, Ad Targeting in Japan exceeds 29.4M.

In January 2025, Ad Targeting in Japan exceeds 29.4M, an increase of -71K, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    14M
    47.62%
  • FEMALE
    15.4M
    52.38%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8M
    27.38%
  • 25-34
    8.6M
    29.34%
  • 35-44
    5.4M
    18.44%
  • 45-54
    4.5M
    15.59%
  • 55+
    2.7M
    9.24%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.6M
    80.28%
  • Samsung
    1.3M
    9.43%
  • SONY
    649K
    4.49%
  • OPPO
    353K
    2.44%
  • Xiaomi
    261K
    1.81%
  • HUAWEI
    98K
    0.68%
  • LG
    44K
    0.3%
  • Vivo
    26K
    0.18%
  • RealMe
    16K
    0.11%
  • Motorola
    13K
    0.09%
  • ZTE
    7K
    0.05%
  • Infinix
    5K
    0.03%
  • TECNO
    4K
    0.03%
  • OnePlus
    4K
    0.03%
  • Honor
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Nokia
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    26.9M
    85.48%
  • English
    2.3M
    7.45%
  • Vietnamese
    712K
    2.26%
  • Traditional Chinese
    344K
    1.09%
  • Indonesian
    252K
    0.8%
  • Korean
    217K
    0.69%
  • Spanish
    115K
    0.36%
  • Portuguese
    107K
    0.34%
  • Thai
    102K
    0.32%
  • Russian
    49K
    0.16%
  • Hindi
    48K
    0.15%
  • French
    31K
    0.1%
  • Malay
    30K
    0.1%
  • Italian
    26K
    0.08%
  • Arabic
    25K
    0.08%
  • Tamil
    23K
    0.07%
  • German
    16K
    0.05%
  • Turkish
    15K
    0.05%
  • Finnish
    13K
    0.04%
  • Polish
    12K
    0.04%
  • Telugu
    11K
    0.03%
  • Swedish
    11K
    0.03%
  • Malayalam
    9K
    0.03%
  • Dutch
    9K
    0.03%
  • Gujarati
    8K
    0.03%
  • Marathi
    6K
    0.02%
  • Bengali
    6K
    0.02%
  • Kannada
    5K
    0.02%
  • Hungarian
    5K
    0.02%
  • Romanian
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Punjabi
    3K
    0.01%
  • Hebrew
    3K
    0.01%
  • Czech
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    18.8M
    7.72%
  • Apps
    17.9M
    7.35%
  • Games
    17.3M
    7.13%
  • Beauty & Personal Care
    16.9M
    6.93%
  • Business Services
    16.3M
    6.69%
  • Apparel & Accessories
    15.6M
    6.41%
  • Food & Beverage
    15.2M
    6.26%
  • Life Services
    15M
    6.16%
  • Tech & Electronics
    14.4M
    5.92%
  • Household Products
    12.7M
    5.2%
  • Home Improvement
    11.5M
    4.75%
  • Travel
    11M
    4.54%
  • Financial Services
    11M
    4.52%
  • Appliances
    9.9M
    4.07%
  • Education
    9.3M
    3.83%
  • Vehicles & Transportation
    8.4M
    3.45%
  • E-Commerce
    7.3M
    3.02%
  • Sports & Outdoors
    7.3M
    3.01%
  • Baby, Kids & Maternity
    3.7M
    1.53%
  • Pets
    3.6M
    1.5%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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