TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 44.9M Audience.

In December 2024, Ad Targeting in Vietnam exceeds 78.3M.

In January 2025, Ad Targeting in Vietnam exceeds 44.9M, an increase of -33.4M, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    23M
    51.26%
  • FEMALE
    21.8M
    48.74%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.2M
    22.91%
  • 25-34
    14.8M
    33.09%
  • 35-44
    11.1M
    24.89%
  • 45-54
    5M
    11.18%
  • 55+
    3.5M
    7.93%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.7M
    43.13%
  • Samsung
    7.9M
    25.06%
  • OPPO
    5.7M
    17.98%
  • Xiaomi
    1.7M
    5.34%
  • Vivo
    1.6M
    5.24%
  • RealMe
    651K
    2.04%
  • Nokia
    107K
    0.34%
  • HUAWEI
    99K
    0.31%
  • LG
    55K
    0.17%
  • TECNO
    35K
    0.11%
  • SONY
    35K
    0.11%
  • Motorola
    19K
    0.06%
  • ITEL
    14K
    0.04%
  • Honor
    9K
    0.03%
  • OnePlus
    6K
    0.02%
  • ZTE
    3K
    0.01%
  • Infinix
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    43.8M
    89.74%
  • English
    3.1M
    6.41%
  • Traditional Chinese
    311K
    0.64%
  • Spanish
    172K
    0.35%
  • Portuguese
    147K
    0.3%
  • French
    139K
    0.28%
  • Thai
    123K
    0.25%
  • Japanese
    120K
    0.25%
  • Korean
    105K
    0.21%
  • Italian
    97K
    0.2%
  • Swedish
    72K
    0.15%
  • Tamil
    58K
    0.12%
  • Indonesian
    57K
    0.12%
  • Hindi
    49K
    0.1%
  • Dutch
    45K
    0.09%
  • Malay
    42K
    0.09%
  • Arabic
    38K
    0.08%
  • Finnish
    33K
    0.07%
  • Malayalam
    32K
    0.07%
  • Polish
    30K
    0.06%
  • Hungarian
    30K
    0.06%
  • German
    28K
    0.06%
  • Russian
    25K
    0.05%
  • Turkish
    20K
    0.04%
  • Telugu
    20K
    0.04%
  • Romanian
    16K
    0.03%
  • Gujarati
    15K
    0.03%
  • Czech
    13K
    0.03%
  • Marathi
    11K
    0.02%
  • Kannada
    8K
    0.02%
  • Bengali
    8K
    0.02%
  • Ukrainian
    5K
    0.01%
  • Punjabi
    4K
    0.01%
  • Hebrew
    3K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    34.4M
    6.85%
  • Beauty & Personal Care
    33.6M
    6.69%
  • Apparel & Accessories
    33.5M
    6.66%
  • Food & Beverage
    33.1M
    6.59%
  • Household Products
    32.3M
    6.43%
  • Tech & Electronics
    31.4M
    6.25%
  • News & Entertainment
    30.9M
    6.16%
  • Business Services
    29.1M
    5.8%
  • Life Services
    28.6M
    5.7%
  • Home Improvement
    28.3M
    5.63%
  • Games
    27.9M
    5.56%
  • Appliances
    26.8M
    5.34%
  • Baby, Kids & Maternity
    25.6M
    5.09%
  • Vehicles & Transportation
    22.9M
    4.55%
  • Sports & Outdoors
    19.4M
    3.86%
  • Education
    18.8M
    3.74%
  • Travel
    14.3M
    2.84%
  • E-Commerce
    13.4M
    2.67%
  • Financial Services
    9.3M
    1.86%
  • Pets
    8.7M
    1.74%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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