TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 94.8M Audience.

In January 2026, Ad Targeting in Vietnam exceeds 81.9M.

In February 2026, Ad Targeting in Vietnam exceeds 94.8M, an increase of +12.9M, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    51M
    53.8%
  • FEMALE
    43.8M
    46.2%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    22.9M
    24.17%
  • 25-34
    43.1M
    45.53%
  • 35-44
    17.1M
    18.11%
  • 45-54
    6.7M
    7.12%
  • 55+
    4.8M
    5.08%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    27.4M
    49.8%
  • Samsung
    11.2M
    20.46%
  • OPPO
    9.4M
    17.17%
  • Vivo
    2.7M
    5.01%
  • Xiaomi
    2.6M
    4.78%
  • RealMe
    1M
    1.86%
  • Nokia
    132K
    0.24%
  • HUAWEI
    116K
    0.21%
  • LG
    65K
    0.12%
  • TECNO
    51K
    0.09%
  • SONY
    48K
    0.09%
  • Motorola
    41K
    0.07%
  • OnePlus
    15K
    0.03%
  • Honor
    13K
    0.02%
  • ITEL
    10K
    0.02%
  • ZTE
    7K
    0.01%
  • Infinix
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    93.6M
    94.89%
  • English
    3.6M
    3.7%
  • Traditional Chinese
    543K
    0.55%
  • Korean
    165K
    0.17%
  • Japanese
    141K
    0.14%
  • Spanish
    80K
    0.08%
  • Thai
    64K
    0.06%
  • Russian
    58K
    0.06%
  • French
    54K
    0.05%
  • Portuguese
    31K
    0.03%
  • Indonesian
    31K
    0.03%
  • Tamil
    28K
    0.03%
  • German
    23K
    0.02%
  • Italian
    20K
    0.02%
  • Swedish
    16K
    0.02%
  • Hindi
    14K
    0.01%
  • Arabic
    12K
    0.01%
  • Telugu
    11K
    0.01%
  • Malayalam
    11K
    0.01%
  • Malay
    11K
    0.01%
  • Hungarian
    11K
    0.01%
  • Dutch
    11K
    0.01%
  • Polish
    10K
    0.01%
  • Turkish
    8K
    0.01%
  • Finnish
    7K
    0.01%
  • Kannada
    5K
    0.01%
  • Romanian
    4K
    0%
  • Marathi
    4K
    0%
  • Hebrew
    4K
    0%
  • Czech
    4K
    0%
  • Ukrainian
    3K
    0%
  • Gujarati
    3K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    67.9M
    6.66%
  • Apps
    65.8M
    6.46%
  • Food & Beverage
    65.8M
    6.46%
  • Beauty & Personal Care
    65.6M
    6.44%
  • Apparel & Accessories
    65.6M
    6.44%
  • Business Services
    63.9M
    6.27%
  • Household Products
    62.3M
    6.11%
  • Games
    61M
    5.99%
  • Tech & Electronics
    60.8M
    5.96%
  • Life Services
    55.4M
    5.44%
  • Home Improvement
    55.2M
    5.42%
  • Baby, Kids & Maternity
    54.9M
    5.39%
  • Appliances
    53.4M
    5.25%
  • Vehicles & Transportation
    45.3M
    4.45%
  • Sports & Outdoors
    41.2M
    4.05%
  • Education
    36.4M
    3.58%
  • Travel
    27M
    2.65%
  • Pets
    25.8M
    2.53%
  • E-Commerce
    22.9M
    2.26%
  • Financial Services
    22.4M
    2.21%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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