TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 81.9M Audience.

In December 2025, Ad Targeting in Vietnam exceeds 81.2M.

In January 2026, Ad Targeting in Vietnam exceeds 81.9M, an increase of +642K, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    44.7M
    54.61%
  • FEMALE
    37.1M
    45.39%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    20.3M
    24.86%
  • 25-34
    36.6M
    44.74%
  • 35-44
    14.8M
    18.08%
  • 45-54
    5.8M
    7.2%
  • 55+
    4.1M
    5.12%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    24.1M
    49.3%
  • Samsung
    10.2M
    20.92%
  • OPPO
    8.3M
    17.12%
  • Vivo
    2.4M
    4.99%
  • Xiaomi
    2.3M
    4.9%
  • RealMe
    912K
    1.86%
  • Nokia
    119K
    0.24%
  • HUAWEI
    103K
    0.21%
  • LG
    60K
    0.12%
  • TECNO
    46K
    0.09%
  • SONY
    40K
    0.08%
  • Motorola
    35K
    0.07%
  • OnePlus
    11K
    0.02%
  • ITEL
    11K
    0.02%
  • Honor
    11K
    0.02%
  • ZTE
    6K
    0.01%
  • Infinix
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    80.8M
    94.43%
  • English
    3.4M
    4.03%
  • Traditional Chinese
    532K
    0.62%
  • Korean
    151K
    0.18%
  • Japanese
    151K
    0.18%
  • Spanish
    69K
    0.08%
  • Thai
    61K
    0.07%
  • Russian
    51K
    0.06%
  • French
    46K
    0.05%
  • Portuguese
    28K
    0.03%
  • Tamil
    25K
    0.03%
  • German
    22K
    0.03%
  • Indonesian
    21K
    0.02%
  • Italian
    19K
    0.02%
  • Hindi
    12K
    0.01%
  • Swedish
    11K
    0.01%
  • Dutch
    11K
    0.01%
  • Arabic
    11K
    0.01%
  • Malay
    10K
    0.01%
  • Telugu
    9K
    0.01%
  • Polish
    9K
    0.01%
  • Hungarian
    9K
    0.01%
  • Malayalam
    8K
    0.01%
  • Finnish
    7K
    0.01%
  • Turkish
    6K
    0.01%
  • Romanian
    4K
    0%
  • Czech
    4K
    0%
  • Ukrainian
    3K
    0%
  • Marathi
    3K
    0%
  • Kannada
    3K
    0%
  • Hebrew
    3K
    0%
  • Gujarati
    3K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    59.9M
    6.6%
  • Beauty & Personal Care
    57.9M
    6.37%
  • Apparel & Accessories
    57.7M
    6.35%
  • Food & Beverage
    57.5M
    6.33%
  • Business Services
    57.3M
    6.31%
  • Apps
    57.2M
    6.3%
  • Household Products
    54.9M
    6.05%
  • Tech & Electronics
    53.9M
    5.94%
  • Games
    53.4M
    5.88%
  • Baby, Kids & Maternity
    49.6M
    5.47%
  • Home Improvement
    49.6M
    5.47%
  • Life Services
    49.1M
    5.41%
  • Appliances
    47.3M
    5.22%
  • Vehicles & Transportation
    40.6M
    4.47%
  • Sports & Outdoors
    38.8M
    4.28%
  • Education
    34M
    3.75%
  • Travel
    24.6M
    2.71%
  • Pets
    23.2M
    2.56%
  • Financial Services
    22M
    2.43%
  • E-Commerce
    19M
    2.1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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