TikTok Ad Targeting & Audience in Argentina 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Argentina. TikTok Ad Targeting in Argentina now has more than 33.4M Audience.

In December 2025, Ad Targeting in Argentina exceeds 33.2M.

In January 2026, Ad Targeting in Argentina exceeds 33.4M, an increase of +180K, and the GDP per capita in Argentina is $8.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Argentina Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    18.5M
    55.39%
  • FEMALE
    14.9M
    44.61%

TikTok Targeting Audience Argentina Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.6M
    22.73%
  • 25-34
    14.7M
    44.17%
  • 35-44
    5.1M
    15.31%
  • 45-54
    3.1M
    9.54%
  • 55+
    2.7M
    8.24%

TikTok Targeting Audience Argentina Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    6.2M
    45.88%
  • Apple
    3.3M
    24.47%
  • Motorola
    3.1M
    22.88%
  • Xiaomi
    632K
    4.66%
  • LG
    125K
    0.92%
  • HUAWEI
    37K
    0.27%
  • RealMe
    35K
    0.26%
  • OPPO
    30K
    0.22%
  • ZTE
    19K
    0.14%
  • Nokia
    11K
    0.08%
  • TECNO
    8K
    0.06%
  • Vivo
    6K
    0.04%
  • OnePlus
    4K
    0.03%
  • Honor
    3K
    0.02%
  • SONY
    2K
    0.01%
  • Infinix
    2K
    0.01%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Argentina Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    33.2M
    86.53%
  • English
    1.5M
    3.97%
  • Portuguese
    847K
    2.2%
  • Italian
    574K
    1.49%
  • Tamil
    534K
    1.39%
  • French
    194K
    0.5%
  • Telugu
    165K
    0.43%
  • Malayalam
    119K
    0.31%
  • Swedish
    117K
    0.3%
  • Japanese
    97K
    0.25%
  • Turkish
    91K
    0.24%
  • Dutch
    90K
    0.23%
  • Vietnamese
    82K
    0.21%
  • Kannada
    82K
    0.21%
  • Finnish
    82K
    0.21%
  • Polish
    68K
    0.18%
  • Hungarian
    68K
    0.18%
  • Traditional Chinese
    61K
    0.16%
  • Malay
    58K
    0.15%
  • Hindi
    55K
    0.14%
  • Russian
    52K
    0.14%
  • Romanian
    43K
    0.11%
  • Indonesian
    39K
    0.1%
  • Korean
    30K
    0.08%
  • Marathi
    25K
    0.07%
  • Gujarati
    19K
    0.05%
  • Thai
    16K
    0.04%
  • German
    11K
    0.03%
  • Punjabi
    10K
    0.03%
  • Hebrew
    6K
    0.02%
  • Arabic
    5K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Argentina Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    23.6M
    7.12%
  • News & Entertainment
    22.4M
    6.75%
  • Beauty & Personal Care
    20.6M
    6.22%
  • Games
    20.5M
    6.19%
  • Life Services
    20.1M
    6.07%
  • Food & Beverage
    19.7M
    5.94%
  • Business Services
    19.4M
    5.85%
  • Household Products
    18.4M
    5.56%
  • Tech & Electronics
    18.4M
    5.55%
  • Apparel & Accessories
    18M
    5.43%
  • Vehicles & Transportation
    17.9M
    5.42%
  • Travel
    17.1M
    5.16%
  • Home Improvement
    15.4M
    4.64%
  • Financial Services
    14.9M
    4.51%
  • E-Commerce
    14.9M
    4.5%
  • Appliances
    12.9M
    3.91%
  • Education
    12M
    3.64%
  • Sports & Outdoors
    10M
    3.03%
  • Baby, Kids & Maternity
    9M
    2.72%
  • Pets
    5.9M
    1.79%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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