TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 70M Audience.

In January 2026, Ad Targeting in Thailand exceeds 61.2M.

In February 2026, Ad Targeting in Thailand exceeds 70M, an increase of +8.7M, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    32.1M
    45.85%
  • FEMALE
    37.9M
    54.15%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    12.1M
    17.42%
  • 25-34
    28.2M
    40.37%
  • 35-44
    13.5M
    19.41%
  • 45-54
    7.8M
    11.23%
  • 55+
    8M
    11.57%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.4M
    38.37%
  • OPPO
    5.7M
    19.49%
  • Samsung
    4.8M
    16.43%
  • Vivo
    4.3M
    14.53%
  • Xiaomi
    1.2M
    4.34%
  • RealMe
    1M
    3.55%
  • HUAWEI
    495K
    1.67%
  • Infinix
    188K
    0.63%
  • Honor
    74K
    0.25%
  • TECNO
    57K
    0.19%
  • Motorola
    47K
    0.16%
  • ITEL
    47K
    0.16%
  • OnePlus
    22K
    0.07%
  • Nokia
    20K
    0.07%
  • ZTE
    14K
    0.05%
  • SONY
    5K
    0.02%
  • LG
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    64.7M
    88.06%
  • English
    7M
    9.64%
  • Vietnamese
    461K
    0.63%
  • Traditional Chinese
    332K
    0.45%
  • Japanese
    106K
    0.14%
  • Korean
    105K
    0.14%
  • Russian
    95K
    0.13%
  • Spanish
    78K
    0.11%
  • Turkish
    73K
    0.1%
  • Tamil
    59K
    0.08%
  • Indonesian
    43K
    0.06%
  • Hebrew
    38K
    0.05%
  • Malay
    36K
    0.05%
  • French
    34K
    0.05%
  • Portuguese
    26K
    0.04%
  • Arabic
    26K
    0.04%
  • German
    21K
    0.03%
  • Telugu
    19K
    0.03%
  • Hindi
    19K
    0.03%
  • Polish
    15K
    0.02%
  • Swedish
    14K
    0.02%
  • Italian
    14K
    0.02%
  • Hungarian
    12K
    0.02%
  • Dutch
    12K
    0.02%
  • Malayalam
    10K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Finnish
    6K
    0.01%
  • Kannada
    4K
    0.01%
  • Gujarati
    4K
    0.01%
  • Romanian
    3K
    0%
  • Marathi
    3K
    0%
  • Punjabi
    2K
    0%
  • Czech
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    52.4M
    6.53%
  • News & Entertainment
    51.7M
    6.44%
  • Food & Beverage
    49.3M
    6.15%
  • Apps
    49.1M
    6.12%
  • Business Services
    48.3M
    6.02%
  • Apparel & Accessories
    48.1M
    6%
  • Tech & Electronics
    46.1M
    5.75%
  • Household Products
    45.4M
    5.66%
  • Home Improvement
    43M
    5.36%
  • Vehicles & Transportation
    42.7M
    5.32%
  • Life Services
    42.4M
    5.29%
  • Games
    39.6M
    4.94%
  • Appliances
    39.2M
    4.89%
  • Baby, Kids & Maternity
    32.5M
    4.05%
  • Travel
    31.8M
    3.97%
  • Sports & Outdoors
    31.5M
    3.93%
  • Pets
    30M
    3.74%
  • Financial Services
    27.1M
    3.38%
  • E-Commerce
    26.1M
    3.25%
  • Education
    25.7M
    3.2%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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