TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 61.2M Audience.

In December 2025, Ad Targeting in Thailand exceeds 60.9M.

In January 2026, Ad Targeting in Thailand exceeds 61.2M, an increase of +282K, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28.3M
    46.33%
  • FEMALE
    32.8M
    53.67%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.7M
    17.56%
  • 25-34
    24.5M
    39.99%
  • 35-44
    11.9M
    19.43%
  • 45-54
    6.9M
    11.36%
  • 55+
    7.1M
    11.67%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.5M
    38.35%
  • OPPO
    5.3M
    19.43%
  • Samsung
    4.5M
    16.56%
  • Vivo
    3.9M
    14.57%
  • Xiaomi
    1.1M
    4.28%
  • RealMe
    965K
    3.52%
  • HUAWEI
    457K
    1.66%
  • Infinix
    177K
    0.64%
  • Honor
    67K
    0.24%
  • TECNO
    55K
    0.2%
  • ITEL
    47K
    0.17%
  • Motorola
    42K
    0.15%
  • OnePlus
    19K
    0.07%
  • Nokia
    19K
    0.07%
  • ZTE
    13K
    0.05%
  • SONY
    4K
    0.01%
  • LG
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    56.8M
    87.74%
  • English
    6.4M
    9.92%
  • Vietnamese
    356K
    0.55%
  • Traditional Chinese
    327K
    0.51%
  • Japanese
    103K
    0.16%
  • Korean
    100K
    0.15%
  • Russian
    86K
    0.13%
  • Spanish
    70K
    0.11%
  • Turkish
    56K
    0.09%
  • Tamil
    49K
    0.08%
  • Malay
    45K
    0.07%
  • Indonesian
    42K
    0.06%
  • Hebrew
    38K
    0.06%
  • French
    31K
    0.05%
  • Arabic
    28K
    0.04%
  • Portuguese
    23K
    0.04%
  • German
    19K
    0.03%
  • Hindi
    17K
    0.03%
  • Telugu
    16K
    0.02%
  • Swedish
    13K
    0.02%
  • Polish
    12K
    0.02%
  • Italian
    12K
    0.02%
  • Hungarian
    12K
    0.02%
  • Dutch
    11K
    0.02%
  • Malayalam
    9K
    0.01%
  • Finnish
    6K
    0.01%
  • Ukrainian
    5K
    0.01%
  • Kannada
    4K
    0.01%
  • Gujarati
    4K
    0.01%
  • Romanian
    3K
    0%
  • Marathi
    3K
    0%
  • Bengali
    3K
    0%
  • Punjabi
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    46.2M
    6.34%
  • News & Entertainment
    46M
    6.31%
  • Food & Beverage
    43.9M
    6.03%
  • Business Services
    43.7M
    6%
  • Apparel & Accessories
    43.6M
    5.99%
  • Apps
    43.6M
    5.99%
  • Tech & Electronics
    42.1M
    5.79%
  • Household Products
    41.2M
    5.67%
  • Home Improvement
    39.4M
    5.41%
  • Life Services
    38.6M
    5.3%
  • Vehicles & Transportation
    38.3M
    5.27%
  • Appliances
    36.2M
    4.97%
  • Games
    36.1M
    4.96%
  • Baby, Kids & Maternity
    32.4M
    4.46%
  • Sports & Outdoors
    29.9M
    4.11%
  • Travel
    27.7M
    3.8%
  • Pets
    26.9M
    3.7%
  • Financial Services
    24.5M
    3.37%
  • E-Commerce
    23.8M
    3.27%
  • Education
    23.7M
    3.25%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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