TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 37.3M Audience.

In December 2024, Ad Targeting in Thailand exceeds 60.7M.

In January 2025, Ad Targeting in Thailand exceeds 37.3M, an increase of -23.3M, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    17.4M
    46.74%
  • FEMALE
    19.8M
    53.26%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.8M
    18.24%
  • 25-34
    8.9M
    24.06%
  • 35-44
    8.6M
    23.1%
  • 45-54
    6.2M
    16.68%
  • 55+
    6.6M
    17.91%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.4M
    30.16%
  • OPPO
    4.5M
    21.26%
  • Samsung
    4.1M
    19.52%
  • Vivo
    3.3M
    15.55%
  • Xiaomi
    1M
    4.77%
  • RealMe
    904K
    4.21%
  • HUAWEI
    519K
    2.41%
  • Infinix
    191K
    0.89%
  • Honor
    71K
    0.33%
  • TECNO
    63K
    0.29%
  • Motorola
    34K
    0.16%
  • ITEL
    28K
    0.13%
  • Nokia
    22K
    0.1%
  • OnePlus
    18K
    0.08%
  • ZTE
    17K
    0.08%
  • SONY
    4K
    0.02%
  • LG
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    34.2M
    86.02%
  • English
    4.2M
    10.78%
  • Traditional Chinese
    230K
    0.58%
  • Japanese
    161K
    0.4%
  • Vietnamese
    90K
    0.23%
  • Spanish
    88K
    0.22%
  • Indonesian
    78K
    0.2%
  • Korean
    62K
    0.16%
  • Tamil
    51K
    0.13%
  • Malay
    50K
    0.13%
  • Russian
    46K
    0.12%
  • French
    44K
    0.11%
  • Arabic
    42K
    0.11%
  • Hindi
    32K
    0.08%
  • Italian
    31K
    0.08%
  • Portuguese
    30K
    0.08%
  • Malayalam
    29K
    0.07%
  • German
    22K
    0.06%
  • Hebrew
    20K
    0.05%
  • Polish
    19K
    0.05%
  • Swedish
    16K
    0.04%
  • Dutch
    16K
    0.04%
  • Finnish
    15K
    0.04%
  • Telugu
    14K
    0.04%
  • Hungarian
    14K
    0.04%
  • Gujarati
    14K
    0.04%
  • Turkish
    11K
    0.03%
  • Bengali
    11K
    0.03%
  • Marathi
    7K
    0.02%
  • Kannada
    7K
    0.02%
  • Punjabi
    5K
    0.01%
  • Romanian
    4K
    0.01%
  • Czech
    3K
    0.01%
  • Ukrainian
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    29.4M
    6.66%
  • Apparel & Accessories
    27.8M
    6.31%
  • Apps
    27.8M
    6.29%
  • Food & Beverage
    27M
    6.13%
  • Tech & Electronics
    26.5M
    6.02%
  • News & Entertainment
    26.1M
    5.92%
  • Household Products
    26.1M
    5.92%
  • Life Services
    24.5M
    5.56%
  • Business Services
    24.3M
    5.52%
  • Home Improvement
    23.7M
    5.37%
  • Vehicles & Transportation
    23M
    5.21%
  • Appliances
    21.2M
    4.81%
  • Games
    20.7M
    4.7%
  • Financial Services
    20.1M
    4.57%
  • E-Commerce
    19.8M
    4.48%
  • Travel
    16.2M
    3.67%
  • Sports & Outdoors
    16.1M
    3.65%
  • Pets
    14.3M
    3.25%
  • Education
    13.4M
    3.06%
  • Baby, Kids & Maternity
    12.7M
    2.89%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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