TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 23.9M Audience.

In December 2024, Ad Targeting in Germany exceeds 24.2M.

In January 2025, Ad Targeting in Germany exceeds 23.9M, an increase of -257K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.1M
    46.62%
  • FEMALE
    12.7M
    53.38%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.3M
    30.84%
  • 25-34
    6.8M
    28.77%
  • 35-44
    4.1M
    17.3%
  • 45-54
    2.8M
    11.96%
  • 55+
    2.6M
    11.13%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.8M
    53.75%
  • Samsung
    4.3M
    34.05%
  • Xiaomi
    828K
    6.53%
  • HUAWEI
    353K
    2.78%
  • OPPO
    120K
    0.95%
  • Motorola
    51K
    0.4%
  • OnePlus
    48K
    0.38%
  • RealMe
    33K
    0.26%
  • Honor
    30K
    0.24%
  • SONY
    22K
    0.17%
  • LG
    18K
    0.14%
  • Nokia
    17K
    0.13%
  • Vivo
    10K
    0.08%
  • ZTE
    7K
    0.06%
  • Infinix
    4K
    0.03%
  • TECNO
    3K
    0.02%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    19.8M
    57.4%
  • English
    8.1M
    23.45%
  • Arabic
    1.2M
    3.52%
  • Russian
    1M
    2.96%
  • Turkish
    898K
    2.6%
  • Spanish
    446K
    1.29%
  • Romanian
    444K
    1.28%
  • Polish
    386K
    1.12%
  • Italian
    357K
    1.03%
  • French
    352K
    1.02%
  • Dutch
    135K
    0.39%
  • Traditional Chinese
    125K
    0.36%
  • Portuguese
    123K
    0.36%
  • Ukrainian
    122K
    0.35%
  • Hungarian
    107K
    0.31%
  • Tamil
    103K
    0.3%
  • Greek
    98K
    0.28%
  • Japanese
    95K
    0.27%
  • Swedish
    92K
    0.27%
  • Vietnamese
    68K
    0.2%
  • Hindi
    49K
    0.14%
  • Malay
    44K
    0.13%
  • Malayalam
    42K
    0.12%
  • Indonesian
    40K
    0.12%
  • Finnish
    39K
    0.11%
  • Korean
    38K
    0.11%
  • Czech
    33K
    0.1%
  • Thai
    30K
    0.09%
  • Telugu
    27K
    0.08%
  • Kannada
    22K
    0.06%
  • Punjabi
    15K
    0.04%
  • Gujarati
    15K
    0.04%
  • Marathi
    12K
    0.03%
  • Bengali
    10K
    0.03%
  • Hebrew
    5K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14.4M
    6.11%
  • News & Entertainment
    13.9M
    5.9%
  • Beauty & Personal Care
    13.9M
    5.87%
  • Games
    13.6M
    5.74%
  • Food & Beverage
    13.3M
    5.65%
  • Business Services
    13.3M
    5.64%
  • Apparel & Accessories
    13.3M
    5.63%
  • Life Services
    13.1M
    5.53%
  • Tech & Electronics
    12.6M
    5.35%
  • Home Improvement
    12.6M
    5.33%
  • Household Products
    12.5M
    5.28%
  • Appliances
    11.9M
    5.06%
  • Travel
    11.9M
    5.04%
  • Vehicles & Transportation
    11.9M
    5.03%
  • Financial Services
    10.8M
    4.59%
  • E-Commerce
    10.1M
    4.28%
  • Education
    9.5M
    4.05%
  • Sports & Outdoors
    9.1M
    3.86%
  • Pets
    7.2M
    3.04%
  • Baby, Kids & Maternity
    7.1M
    3.03%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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