TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 25.7M Audience.

In December 2025, Ad Targeting in Germany exceeds 26.5M.

In January 2026, Ad Targeting in Germany exceeds 25.7M, an increase of -844K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.8M
    38.22%
  • FEMALE
    15.8M
    61.78%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.6M
    22.13%
  • 25-34
    8.3M
    32.4%
  • 35-44
    5.2M
    20.44%
  • 45-54
    3.5M
    13.7%
  • 55+
    2.9M
    11.33%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.1M
    55.54%
  • Samsung
    3.1M
    33.75%
  • Xiaomi
    539K
    5.76%
  • HUAWEI
    221K
    2.36%
  • OPPO
    83K
    0.89%
  • Motorola
    31K
    0.33%
  • OnePlus
    30K
    0.32%
  • RealMe
    22K
    0.24%
  • Honor
    19K
    0.2%
  • SONY
    14K
    0.15%
  • Nokia
    12K
    0.13%
  • LG
    11K
    0.12%
  • Vivo
    8K
    0.09%
  • ZTE
    3K
    0.03%
  • TECNO
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    20.9M
    54.3%
  • English
    7.7M
    20.15%
  • Turkish
    1.3M
    3.42%
  • Russian
    1.2M
    3.25%
  • Arabic
    910K
    2.36%
  • Tamil
    899K
    2.33%
  • Spanish
    587K
    1.52%
  • Italian
    557K
    1.44%
  • Polish
    536K
    1.39%
  • Romanian
    520K
    1.35%
  • French
    480K
    1.24%
  • Telugu
    328K
    0.85%
  • Swedish
    315K
    0.82%
  • Dutch
    305K
    0.79%
  • Portuguese
    253K
    0.66%
  • Malayalam
    197K
    0.51%
  • Vietnamese
    156K
    0.4%
  • Ukrainian
    147K
    0.38%
  • Hungarian
    136K
    0.35%
  • Kannada
    125K
    0.32%
  • Traditional Chinese
    109K
    0.28%
  • Malay
    109K
    0.28%
  • Greek
    96K
    0.25%
  • Hindi
    92K
    0.24%
  • Indonesian
    86K
    0.22%
  • Finnish
    72K
    0.19%
  • Japanese
    68K
    0.18%
  • Thai
    42K
    0.11%
  • Korean
    41K
    0.11%
  • Gujarati
    31K
    0.08%
  • Punjabi
    30K
    0.08%
  • Marathi
    30K
    0.08%
  • Czech
    20K
    0.05%
  • Hebrew
    6K
    0.02%
  • Bengali
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    13.9M
    6.13%
  • News & Entertainment
    13.4M
    5.92%
  • Beauty & Personal Care
    13.2M
    5.82%
  • Business Services
    12.8M
    5.65%
  • Apparel & Accessories
    12.8M
    5.63%
  • Life Services
    12.6M
    5.57%
  • Food & Beverage
    12.5M
    5.5%
  • Games
    12.3M
    5.43%
  • Household Products
    12.2M
    5.39%
  • Tech & Electronics
    12M
    5.3%
  • Appliances
    11.8M
    5.21%
  • Travel
    11.6M
    5.13%
  • Home Improvement
    11.6M
    5.1%
  • Vehicles & Transportation
    11M
    4.87%
  • Financial Services
    10.3M
    4.55%
  • E-Commerce
    9.3M
    4.12%
  • Sports & Outdoors
    8.8M
    3.88%
  • Education
    8.6M
    3.81%
  • Pets
    8M
    3.52%
  • Baby, Kids & Maternity
    7.8M
    3.45%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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