TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.8M Audience.

In January 2026, Ad Targeting in Ireland exceeds 2.8M.

In February 2026, Ad Targeting in Ireland exceeds 2.8M, an increase of +90K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    992K
    34.29%
  • FEMALE
    1.9M
    65.71%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    736K
    25.41%
  • 25-34
    901K
    31.11%
  • 35-44
    514K
    17.75%
  • 45-54
    455K
    15.71%
  • 55+
    289K
    9.98%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    841K
    70.32%
  • Samsung
    276K
    23.08%
  • Xiaomi
    25K
    2.09%
  • OPPO
    15K
    1.25%
  • HUAWEI
    15K
    1.25%
  • OnePlus
    8K
    0.67%
  • Nokia
    3K
    0.25%
  • Motorola
    2K
    0.17%
  • Zen Admire Unity
    1K
    0.08%
  • ZTE
    1K
    0.08%
  • Vivo
    1K
    0.08%
  • TECNO
    1K
    0.08%
  • SONY
    1K
    0.08%
  • RealMe
    1K
    0.08%
  • LG
    1K
    0.08%
  • Infinix
    1K
    0.08%
  • ITEL
    1K
    0.08%
  • Honor
    1K
    0.08%
  • Discovery
    1K
    0.08%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.7M
    76.1%
  • Tamil
    107K
    2.98%
  • Spanish
    97K
    2.7%
  • French
    63K
    1.75%
  • Polish
    62K
    1.73%
  • Russian
    61K
    1.7%
  • Portuguese
    61K
    1.7%
  • Romanian
    54K
    1.5%
  • Italian
    50K
    1.39%
  • Telugu
    29K
    0.81%
  • Turkish
    28K
    0.78%
  • Malayalam
    25K
    0.7%
  • Dutch
    25K
    0.7%
  • Swedish
    21K
    0.58%
  • Indonesian
    15K
    0.42%
  • Malay
    14K
    0.39%
  • Vietnamese
    13K
    0.36%
  • Hindi
    13K
    0.36%
  • Kannada
    12K
    0.33%
  • Ukrainian
    11K
    0.31%
  • Hungarian
    11K
    0.31%
  • German
    11K
    0.31%
  • Traditional Chinese
    10K
    0.28%
  • Arabic
    10K
    0.28%
  • Japanese
    9K
    0.25%
  • Finnish
    9K
    0.25%
  • Gujarati
    7K
    0.19%
  • Korean
    6K
    0.17%
  • Thai
    5K
    0.14%
  • Punjabi
    4K
    0.11%
  • Marathi
    4K
    0.11%
  • Czech
    3K
    0.08%
  • Greek
    2K
    0.06%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    1.6M
    6.08%
  • Apps
    1.6M
    6.04%
  • Beauty & Personal Care
    1.6M
    6%
  • Business Services
    1.6M
    5.93%
  • Life Services
    1.5M
    5.67%
  • Apparel & Accessories
    1.5M
    5.55%
  • Travel
    1.5M
    5.54%
  • Games
    1.5M
    5.49%
  • Food & Beverage
    1.5M
    5.49%
  • Home Improvement
    1.4M
    5.32%
  • Tech & Electronics
    1.4M
    5.17%
  • E-Commerce
    1.4M
    5.08%
  • Household Products
    1.3M
    4.98%
  • Vehicles & Transportation
    1.3M
    4.98%
  • Financial Services
    1.3M
    4.87%
  • Appliances
    1.2M
    4.44%
  • Education
    1.1M
    4.31%
  • Baby, Kids & Maternity
    1.1M
    4.2%
  • Sports & Outdoors
    918K
    3.3%
  • Pets
    433K
    1.56%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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