TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: January 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 34M Audience.

In December 2025, Ad Targeting in South Africa exceeds 33.4M.

In January 2026, Ad Targeting in South Africa exceeds 34M, an increase of +623K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    21.3M
    62.72%
  • FEMALE
    12.6M
    37.28%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.3M
    24.55%
  • 25-34
    15.6M
    45.85%
  • 35-44
    5.8M
    17.21%
  • 45-54
    2.4M
    7.34%
  • 55+
    1.7M
    5.04%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.9M
    44.63%
  • Apple
    2.6M
    23.56%
  • HUAWEI
    1.9M
    17.56%
  • OPPO
    543K
    4.86%
  • Vivo
    267K
    2.39%
  • Nokia
    245K
    2.19%
  • Xiaomi
    199K
    1.78%
  • TECNO
    171K
    1.53%
  • Honor
    82K
    0.73%
  • LG
    30K
    0.27%
  • ITEL
    24K
    0.21%
  • SONY
    7K
    0.06%
  • Infinix
    6K
    0.05%
  • ZTE
    5K
    0.04%
  • Motorola
    5K
    0.04%
  • RealMe
    3K
    0.03%
  • OnePlus
    3K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    33.9M
    86.35%
  • Tamil
    1.1M
    2.86%
  • Telugu
    443K
    1.13%
  • Spanish
    361K
    0.92%
  • Portuguese
    338K
    0.86%
  • Malayalam
    316K
    0.8%
  • Italian
    259K
    0.66%
  • Dutch
    227K
    0.58%
  • French
    225K
    0.57%
  • Polish
    202K
    0.51%
  • Hindi
    199K
    0.51%
  • Indonesian
    185K
    0.47%
  • Swedish
    184K
    0.47%
  • Malay
    176K
    0.45%
  • Turkish
    169K
    0.43%
  • Japanese
    164K
    0.42%
  • Vietnamese
    120K
    0.31%
  • Kannada
    120K
    0.31%
  • Traditional Chinese
    86K
    0.22%
  • Gujarati
    83K
    0.21%
  • Finnish
    81K
    0.21%
  • Marathi
    57K
    0.15%
  • Punjabi
    43K
    0.11%
  • Hungarian
    37K
    0.09%
  • Russian
    34K
    0.09%
  • Romanian
    34K
    0.09%
  • Thai
    29K
    0.07%
  • Arabic
    19K
    0.05%
  • Korean
    15K
    0.04%
  • German
    12K
    0.03%
  • Bengali
    6K
    0.02%
  • Hebrew
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    25.4M
    7.47%
  • News & Entertainment
    24.3M
    7.14%
  • Beauty & Personal Care
    22M
    6.47%
  • Food & Beverage
    21.9M
    6.43%
  • Financial Services
    21.6M
    6.34%
  • Business Services
    21.4M
    6.27%
  • Tech & Electronics
    19.8M
    5.83%
  • Games
    19.8M
    5.81%
  • Life Services
    19.7M
    5.79%
  • Household Products
    18.1M
    5.33%
  • Apparel & Accessories
    17.6M
    5.18%
  • Vehicles & Transportation
    16.9M
    4.96%
  • Education
    14.9M
    4.39%
  • Home Improvement
    14M
    4.13%
  • Travel
    13.7M
    4.03%
  • Appliances
    13.1M
    3.85%
  • Baby, Kids & Maternity
    12.4M
    3.66%
  • Sports & Outdoors
    10.7M
    3.15%
  • E-Commerce
    9.5M
    2.81%
  • Pets
    3.2M
    0.96%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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