TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: January 2 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 25.6M Audience.

In December 2024, Ad Targeting in South Africa exceeds 25.1M.

In January 2025, Ad Targeting in South Africa exceeds 25.6M, an increase of +483K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    15.3M
    59.75%
  • FEMALE
    10.3M
    40.25%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.6M
    30.02%
  • 25-34
    10.9M
    42.89%
  • 35-44
    4M
    15.78%
  • 45-54
    1.7M
    6.68%
  • 55+
    1.1M
    4.62%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    5.8M
    48.35%
  • HUAWEI
    2.2M
    19.04%
  • Apple
    2M
    17.41%
  • OPPO
    490K
    4.07%
  • Nokia
    412K
    3.42%
  • Vivo
    292K
    2.43%
  • TECNO
    227K
    1.89%
  • Xiaomi
    202K
    1.68%
  • Honor
    94K
    0.78%
  • LG
    41K
    0.34%
  • ITEL
    34K
    0.28%
  • SONY
    10K
    0.08%
  • ZTE
    8K
    0.07%
  • Infinix
    7K
    0.06%
  • RealMe
    5K
    0.04%
  • OnePlus
    3K
    0.02%
  • Motorola
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    25.5M
    90.46%
  • Tamil
    303K
    1.07%
  • Spanish
    243K
    0.86%
  • Portuguese
    196K
    0.7%
  • Japanese
    187K
    0.66%
  • French
    145K
    0.51%
  • Italian
    131K
    0.46%
  • Malayalam
    119K
    0.42%
  • Hindi
    107K
    0.38%
  • Indonesian
    105K
    0.37%
  • Dutch
    105K
    0.37%
  • Arabic
    105K
    0.37%
  • Telugu
    103K
    0.37%
  • Malay
    93K
    0.33%
  • Traditional Chinese
    89K
    0.32%
  • Polish
    84K
    0.3%
  • Swedish
    79K
    0.28%
  • Turkish
    64K
    0.23%
  • Kannada
    62K
    0.22%
  • Finnish
    52K
    0.18%
  • German
    50K
    0.18%
  • Gujarati
    46K
    0.16%
  • Vietnamese
    39K
    0.14%
  • Marathi
    28K
    0.1%
  • Bengali
    26K
    0.09%
  • Hungarian
    22K
    0.08%
  • Thai
    19K
    0.07%
  • Russian
    18K
    0.06%
  • Punjabi
    16K
    0.06%
  • Czech
    15K
    0.05%
  • Romanian
    14K
    0.05%
  • Korean
    13K
    0.05%
  • Greek
    3K
    0.01%
  • Hebrew
    2K
    0.01%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    19.8M
    7.59%
  • News & Entertainment
    19.1M
    7.32%
  • Business Services
    17.5M
    6.71%
  • Beauty & Personal Care
    17.5M
    6.69%
  • Food & Beverage
    16.8M
    6.46%
  • Financial Services
    15.9M
    6.1%
  • Life Services
    15.7M
    6.01%
  • Vehicles & Transportation
    15.2M
    5.83%
  • Games
    15M
    5.77%
  • Apparel & Accessories
    15M
    5.76%
  • Tech & Electronics
    14.3M
    5.47%
  • Household Products
    13.7M
    5.24%
  • Travel
    11.8M
    4.53%
  • Home Improvement
    11.4M
    4.37%
  • Appliances
    9.7M
    3.73%
  • Education
    9.1M
    3.49%
  • Baby, Kids & Maternity
    8.4M
    3.22%
  • Sports & Outdoors
    7.4M
    2.85%
  • E-Commerce
    4.9M
    1.88%
  • Pets
    2.5M
    0.98%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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