TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 34.3M Audience.

In January 2026, Ad Targeting in South Africa exceeds 34M.

In February 2026, Ad Targeting in South Africa exceeds 34.3M, an increase of +323K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    20.3M
    59.11%
  • FEMALE
    14M
    40.89%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.4M
    24.64%
  • 25-34
    15.4M
    44.94%
  • 35-44
    6M
    17.75%
  • 45-54
    2.5M
    7.49%
  • 55+
    1.7M
    5.19%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.8M
    44.28%
  • Apple
    2.6M
    24.41%
  • HUAWEI
    1.8M
    17.31%
  • OPPO
    534K
    4.89%
  • Vivo
    257K
    2.35%
  • Nokia
    222K
    2.03%
  • Xiaomi
    195K
    1.78%
  • TECNO
    165K
    1.51%
  • Honor
    78K
    0.71%
  • LG
    29K
    0.27%
  • ITEL
    22K
    0.2%
  • SONY
    6K
    0.05%
  • Infinix
    6K
    0.05%
  • ZTE
    5K
    0.05%
  • Motorola
    4K
    0.04%
  • RealMe
    3K
    0.03%
  • OnePlus
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    34.2M
    85.21%
  • Tamil
    1.2M
    3.16%
  • Telugu
    519K
    1.29%
  • Portuguese
    400K
    1%
  • Spanish
    389K
    0.97%
  • Malayalam
    346K
    0.86%
  • Italian
    276K
    0.69%
  • Dutch
    248K
    0.62%
  • French
    237K
    0.59%
  • Polish
    223K
    0.56%
  • Hindi
    212K
    0.53%
  • Swedish
    206K
    0.51%
  • Indonesian
    197K
    0.49%
  • Turkish
    193K
    0.48%
  • Malay
    192K
    0.48%
  • Japanese
    179K
    0.45%
  • Vietnamese
    139K
    0.35%
  • Kannada
    130K
    0.32%
  • Gujarati
    87K
    0.22%
  • Traditional Chinese
    86K
    0.21%
  • Finnish
    85K
    0.21%
  • Marathi
    63K
    0.16%
  • Punjabi
    48K
    0.12%
  • Russian
    40K
    0.1%
  • Hungarian
    40K
    0.1%
  • Romanian
    38K
    0.09%
  • Thai
    32K
    0.08%
  • Arabic
    19K
    0.05%
  • Korean
    15K
    0.04%
  • German
    11K
    0.03%
  • Bengali
    6K
    0.01%
  • Hebrew
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    25.6M
    7.44%
  • News & Entertainment
    24.6M
    7.14%
  • Beauty & Personal Care
    21.9M
    6.37%
  • Financial Services
    21.8M
    6.34%
  • Food & Beverage
    21.6M
    6.27%
  • Business Services
    20.8M
    6.05%
  • Life Services
    20.2M
    5.86%
  • Games
    19.9M
    5.78%
  • Tech & Electronics
    19.4M
    5.65%
  • Travel
    17.8M
    5.17%
  • Household Products
    17.7M
    5.15%
  • Apparel & Accessories
    17.5M
    5.08%
  • Vehicles & Transportation
    16.4M
    4.77%
  • Education
    15.9M
    4.63%
  • Home Improvement
    15.1M
    4.38%
  • Appliances
    13M
    3.78%
  • Sports & Outdoors
    11.6M
    3.37%
  • Baby, Kids & Maternity
    11.2M
    3.27%
  • E-Commerce
    9.1M
    2.65%
  • Pets
    2.9M
    0.84%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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